The Crux - Jeff DeMarrais
In our forty-second episode of The Crux, Mike and…
The Crux of the Story · Gary Sheffer and Mike Fernandez
November 14, 202059m 15s
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Show Notes
In our forty-second episode of The Crux, Mike and Gary welcome Jeff DeMarrais, CCO of Cognizant, one of the world's leading professional service firms. We discuss using the "moneyball" methodology of communications, recruiting talent for the future, and telling your story looking beyond the traditional PESO model.