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The Crux - 2020 Bellwether Survey

The Crux - 2020 Bellwether Survey

In our thirty-eighth episode, Gary and Mike welco…

The Crux of the Story · Gary Sheffer and Mike Fernandez

October 8, 202048m 46s

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Show Notes

In our thirty-eighth episode, Gary and Mike welcome the team that created the third annual PRWeek Bellwether Survey in partnernship with Boston University. Steve Barrett, editor in chief at PRWeek, Arunima Krishna, assistant professor at Boston University, Ray Kotcher, professor of the practice at BU, and Don Wright, the Harold Burson professor of public relations and chair for the department of mass communication, advertising and PR at BU, discuss agility and its effects on organizational outcomes.