The Changing Nature of Crisis Management with Molly McPherson
What defines a “crisis” in 2024? Crisis consultan…
The Crux of the Story · Gary Sheffer and Mike Fernandez
January 28, 202447m 32s
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Show Notes
What defines a “crisis” in 2024? Crisis consultant Molly McPherson joins The Crux to discuss the evolution of reputation and crises. From working in the “crisis cauldron” that is FEMA to her hugely popular TikTok posts on high-profile crises, Molly has become a leading and insightful voice in what it take to manage crises in a volatile environment. Plus, she’s a Boston University College of Communication grad!