Michelle Giuda: On global issues, there is no “friction-less” path
Given the ongoing Russian invasion of Ukraine, wh…
The Crux of the Story · Gary Sheffer and Mike Fernandez
March 4, 202237m 3s
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Show Notes
Given the ongoing Russian invasion of Ukraine, what should multinational companies be doing from a risk and reputation perspective? What is a hybrid war? What is a company’s role in national security? In this episode, we are joined by Weber Shandwick Executive Vice President of Geopolitical Strategy and Risk, Michelle Giuda. Before this position, Michelle served as Assistant Secretary of State, in which she led the State Department’s global communications strategy and operations. Tune in to hear Michelle’s insights on the importance of ‘home country’ as an emerging stakeholder and the modern multi-dimensional warfare that is taking place.