Episode #158 — Stephen Hahn on Measuring Reputation in a Turbulent World

In a year marked by economic uncertainty, political tension, and AI tech disruption, reputation has become one of the most powerful—and fragile—assets an organization holds. In this episode, Stephen Hahn, Chief Reputation & Strategy Officer at The RepTrak Company, joins The Crux of the Story to break down how companies can understand, measure, and strengthen reputation when stakeholder expectations are shifting faster than ever. We explore RepTrak’s seven drivers of reputation, the launch of its real‑time AI-enabled COMPASS platform, emerging industry winners and laggards, the evolving role of ESG and corporate responsibility, and what CEOs must prioritize to future‑proof trust over the next five years. A concise, insight‑packed conversation for leaders navigating today’s reputational pressure cooker.