Episode 105-Focusing on the Known: Communicating Science in a Crisis with Chris Reddy

Scientist and award-winning communicator Chris Reddy from Woods Hole Oceanographic Institute joined us on The Crux to talk about effective science communication in a crisis. For more than 25 years, Chris has been called on for high profile ocean disasters including the Deepwater Horizon oil spill. He shares with us lessons learned, such as keeping the humanity of those affected in the forefront of the messaging. In a time when science has been weaponized and distorted, Chris’s perspective on clear, accurate communication offers thoughtful insight and opportunity to work together toward common understanding.