Do Sports Sponsorships Pay Off?
Have the Olympic Games become too controversial f…
The Crux of the Story · Gary Sheffer and Mike Fernandez
February 14, 202244m 40s
Audio is streamed directly from the publisher (feeds.soundcloud.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Have the Olympic Games become too controversial for corporate sponsors? Do Super Bowl ads pay off? And what is Karate Combat? On this 71st episode of The Crux we get answers to these questions from Michael Hargrave, president of Discover Sports & Entertainment, who has guided big brands such as Anheuser-Busch to Bank of America through sports sponsorships and events. Tune in to hear his insights on how brands navigate around the politicization of the Olympics, the rationalization behind Super Bowl ads, and the future of sports marketing.