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9 - What Is slow marketing? A good strategy for owned media
Episode 9

9 - What Is slow marketing? A good strategy for owned media

The Credibility Minute · Jen deHaan

January 29, 20264m 46s

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Show Notes

The term "slow marketing" catches the attention of many burned-out professionals... like it did for me! This concept is, in a nutshell, taking the time to figure out your core platform and find your voice.

We find value in prioritizing quality over speed in many different parts of our lives, such as food and relationships. This approach aligns perfectly with professional services... because bigger decisions usually require time. Your clients need to make sure that you understand their specific problems before they buy or hire.

In this micro-episode:

  1. Why ideas and relationships need time to marinate
  2. The connection between "slow marketing" and other slow movements, and business growth
  3. How slow marketing counters the pressure of social media speed

You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.

Resources mentioned: https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/

Find more episodes and subscribe at stereoforst.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

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About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.