
9 - What Is slow marketing? A good strategy for owned media
The Credibility Minute · Jen deHaan
Audio is streamed directly from the publisher (op3.dev) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
The term "slow marketing" catches the attention of many burned-out professionals... like it did for me! This concept is, in a nutshell, taking the time to figure out your core platform and find your voice.
We find value in prioritizing quality over speed in many different parts of our lives, such as food and relationships. This approach aligns perfectly with professional services... because bigger decisions usually require time. Your clients need to make sure that you understand their specific problems before they buy or hire.
In this micro-episode:
- Why ideas and relationships need time to marinate
- The connection between "slow marketing" and other slow movements, and business growth
- How slow marketing counters the pressure of social media speed
You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.
Resources mentioned: https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/
Find more episodes and subscribe at stereoforst.com/minute.
About and Support
Written, edited, and hosted by Jen deHaan.
Website and Contact at https://stereoforest.com/minute
Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter
Produced by StereoForest https://stereoforest.com
About Jen at https://jendehaan.com
Support the Show
- Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
- We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
- We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
- Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
- Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
- Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j
About Jen
Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.
Jen's website: https://jendehaan.com
This podcast is a StereoForest production. Made and produced in British Columbia, Canada.