52 - Why you need a "pile of cold pancakes" in your story to resonate
The Credibility Minute · Jen deHaan
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Show Notes
There is a principle in improv that sounds backward until you see it in action: the more specific you get, the more universal the reference becomes. We can use this in our educational podcasting.
A scene about "a person in a restaurant" is understandable but forgettable. A scene about "Linda at Waffle House serving cold pancakes after her partner left her" is highly relatable because it taps into a specific feeling of frustration and loneliness. The same applies to business content. When you share the specific anxiety of hiring your first employee or the jitters of your first public speech, you create a deeper emotional resonance than if you simply discussed generic "growth strategies".
In this micro-episode:
- The "Waffle House" analogy for storytelling
- Why broad, relatable concepts often fail to connect emotionally
- How to use specific details to make your content universal and commit to a specific audience
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