45 - Overcoming the fear of excluding listeners
The Credibility Minute · Jen deHaan
Audio is streamed directly from the publisher (op3.dev) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Generalist podcasts (these are shows with broad topics like "business" or "comedy") can struggle to gain traction. They try to appeal to everyone but end up offering no clear value proposition to anyone.
While creators often fear that niching down will exclude potential listeners, the opposite is true. In a crowded market, specificity is the only way to be found. Listeners search for solutions to specific problems, not vague categories. By narrowing your focus (like "improv techniques for cognitive brain stuff"), you become the more obvious choice for certain topics that people are specifically looking for help in.
In this micro-episode:
- Why broad topics lead to high competition and low discoverability
- The SEO benefit of specific keywords and content pillars
- Why a smaller, specific audience is more valuable than a broad, disengaged one
Resources: Find more episodes and subscribe at stereoforest.com/minute.