
40 - Don't bury the lead in your solo episode
The Credibility Minute · Jen deHaan
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Show Notes
Listeners decide within seconds if an episode is worth their time. If you start with general banter, background setup, or context, you risk losing them immediately.
The most effective structure is to lead with the "gist" (core value, thesis, etc) and then provide the supporting context. In improv, we say you have to "earn going to Crazy Town." You cannot hit the audience with wild moments (or deep context) until you have established the world and made them care. Context is an earned activity... give the value first, then prove your case.
In this micro-episode:
- Why starting with background information kills momentum
- The concept of context as an "earned activity"
- How to reverse your episode structure for maximum retention
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