Ep. 94: 15 years of social media strategy advice in one hour ft. Jack Appleby
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Show Notes
Jack Appleby is a marketing strategist and creator with over 15 years in the industry. In this episode, we break down why most brand content fails, why trends don’t matter, and how creators can build audiences people actually root for.
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Jack Appleby
How to Hoop Forever
Francis Zierer
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Timestamp
00:00 Introducing Jack Appleby
01:05 Social media is not marketing
05:30 Making $9,500 in a month on TikTok
09:36 Investing in a series that loses money
13:13 You don’t need production quality, you need story
15:31 Revenue streams as a marketer
18:16 The need for strong opinions online
26:21 Creating a story through short form video
30:49 Building a newsletter to 80k subscribers
36:05 Hiring a manager
44:42 How to make a $50k course
51:40 The need for better content in 2026