YouTube's BrandConnect Going Self-Serve, Super Bowl of Creators, TikTok's Creator Fund 2.0, and Creator Research Galore!
The Creator Feed · Renee Teeley & Jim Louderback
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Show Notes
In this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley discuss the latest news and trends in the creator economy. They start by talking about YouTube's potential shift towards a self-service model for its influencer marketing service called BrandConnect. Next, they have a lively discussion about the Super Bowl of Creators, including Rhianna's performance and Logan Paul and KSI's ad for their new sports drink Prime.
Then they dive into TikTok's new Creator Fund 2.0 and content paywall feature. They also share interesting findings from two studies on creator post revenue and kids' social media habits. The episode ends with a call to action for listeners to participate in Tilt Creator Research and a giveaway for AirPods Pro or a $250 Amazon gift card. Tune in to this episode for all the latest news in the creator economy.
Featured Event 👉 Join Renee at the Creator Economy Expo in Cleveland May 1st - 3rd. Save $100 off your ticket with the code "CREATORFEED100"
LINKS:
YouTube Testing A Self-serve Influencer Program
The Super Bowl of Creators
TikTok Creator Fund and Paywall
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TikTok exploring paywalls and creator funds - Business Insider
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TikTok is reportedly working on paywalled videos and a revamped creator fund - The Verge
Two New Studies Explore Cost/Revenue for Creator Posts
Tilt Creator Research
Research on Kids App Usage