Instagram's 2023 Vision, Creator Economy Heads South and David Dobrik Leads Snap's Revenue Sharing Scheme

In this episode, we discuss Instagram's 2023 focus on inspiring creativity, helping people discover things they love, and sparking connections between people. We also talk about the trough of despair in the creator economy and how 2023 will be a tough year for many startups and creators.

Additionally, we dive into YouTube's experimentation with hashtag recommendations for Shorts and how it aims to improve the algorithms that surface relevant content to users. We also break down TikTok's recent move to incorporate IMDB data and what that means for movie studios and TV networks - but also creators and end users.

Finally, we discuss Snap's ad revenue-sharing plan and how it has quietly started sharing direct ad revenue with creators via Snap Stories. David Dobrik serves as a poster child for the new monetization scheme, which inserts ads into the original Stories feature. We look forward to more creators joining the scheme and learning about revenue-sharing details.

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LINKS:

• "Instagram Chief Outlines Key Areas of Focus for the App in 2023" - https://www.socialmediatoday.com/news/instagram-chief-outlines-key-areas-of-focus-for-the-app-in-2023/639474/
• "The Creator Economy was Way Overblown" - https://www.bigtechnology.com/p/the-creator-economy-was-way-overblown
• "Media Layoffs at CNN, BuzzFeed, and Gannett" - https://www.theguardian.com/media/2022/dec/10/media-layoffs-cnn-buzzfeed-gannett-recount-protocol
• "YouTube Experiments with Suggested Hashtags for Shorts Clips" - https://www.socialmediatoday.com/news/youtube-experiments-with-suggested-hashtags-for-shorts-clips/639748/
• "LightShed's Top 23 TMT Predictions and Events to Watch for" - https://lightshedtmt.com/2023/01/03/lightsheds-top-23-tmt-predictions-and-events-to-watch-for-in-2023-top23for23/
• "15 Rising Stars on YouTube Shorts" - https://blog.youtube/creator-and-artist-stories/15-rising-stars-on-youtube-shorts/
• "Red Head Character Impressions" - https://www.youtube.com/shorts/v3Mkz-Pe8lg
• "YouTube Sent me a Gift" - https://www.youtube.com/shorts/0lZtJkVfouc
• "Lego Star Wars, Baby Shark's Big Show, Poodle in Marmaduke, and More" - https://www.youtube.com/shorts/dVmoXSmSKOM