Clap On, Clap Off, A Tale of Two Upfronts - Plus new TikTok Transgressions
The Creator Feed · Renee Teeley & Jim Louderback
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Show Notes
In this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley cover the latest news and trends in the creator economy. They start by discussing Clapper, a new short-form app aimed at older generations with a surprisingly controversial past. The hosts also discuss YouTube's introduction of Shorts to its Video Reach Campaigns and Select options - and TikTok's expansion of Pulse to give brands access to videos from trusted partners. They also touch on YouTube's new feature for expiring community posts and the option to tag and pin products to live streams on mobile devices. Additionally, they talk about TikTok's efforts to sort out deep fakes and the breakdown of jobs posted on YTjobs. Finally, they discuss Forbes' discovery of the sensitive words list used by ByteDance, which includes TikTok-related words.
LINKS:
Clapper, the TikTok style app for old folks
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Insider - on the launch from a few years ago
A Tale of Two Upfronts
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Still just a $.04 CPV
YouTube Updates: Expiring Posts & Tag Products On Mobile for Live Streams
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Creator Insider explains what's new
Sorting Out Deep Fakes:
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Tiktok to add flag for whether their videos were AI generated
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Jim's crazy sci-fi solution to authenticate human-generated video
Paddy Galloway shared a breakdown of jobs posted to YTjobs
Bytedance sensitive words list - include TikTok words. Not a good look -
Bytedance's sensitive words tool includes TikTok-specific phrases.