The Creative Penn Podcast For Writers

Are you truly procrastinating, or are you protecting yourself from uncomfortable emotions? What if the real reason you're not finishing your book has nothing to do with laziness or lack of motivation? Colleen Story explores the types of procrastination that keep writers stuck and how you can move past them into success. In the intro, lessons learned from 14 years as an author entrepreneur; Surprised by Pilgrimage on The Leader's Way Podcast; Blood Vintage, out now. Write and format stunning books with Atticus. Create professional print books and eBooks easily with the all-in-one book writing software. Try it out at Atticus.io This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Colleen Story is the award-winning author of historical fantasy, supernatural thrillers and motivational books for writers. Her latest book is Escape the Writer's Web: Untangle Your Procrastination Type, Discover Personalized Solutions, and Transform Your Writing Life. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Why procrastination is an emotional coping technique that protects your current identity How “overthinker” writers use learning and courses to avoid actually writing their own work The “guilty type” who feels bad whether they're writing or not writing Why perfectionist writers fear failure so much they endlessly revise the same manuscript for years How successful writers still procrastinate on uncomfortable tasks like submissions and marketing The power of five-minute timed sessions and small wins to ease into a new writing identity You can find Colleen at ColleenMStory.com and MasterWriterMindset.com. Transcript of interview with Colleen M. Story Joanna: Colleen Story is the award-winning author of historical fantasy, supernatural thrillers and motivational books for writers. Her latest book is Escape the Writer's Web: Untangle Your Procrastination Type, Discover Personalized Solutions, and Transform Your Writing Life. So welcome to the show, Colleen. Colleen: Thanks, Joanna. It's great to be here. I'm really excited to have this chat today. Joanna: It's such an interesting topic. But first up— Tell us a bit more about you and how you got into writing. Colleen: Well, you know, I wasn't one of those people who knew from the time I was in the cradle that I wanted to be a writer. I hear about that a lot, that people seem to know early on. I did not. I always enjoyed reading. I don't know if anybody will remember the bookmobile that used to come down the street in our neighborhood. That was a highlight of my week, going out and seeing the books in the bookmobile. So I was always a big reader, and I enjoyed whenever there was an essay test in school. I was thrilled because I felt like I could do well at those. I didn't think about writing until I had actually graduated with my music degree. Music came first for me. I graduated with a music degree and had moved to a different state, which gave me a little time to think. When you go to a different state, I would have had to have gone back to more classes to have gotten my teaching certificate in that state. So I just kind of took some time to think. It was during that time that I got bit by the writing bug. It's just kind of weird how it happened, but it was like out of the blue. I wanted to all of a sudden write stories. I grabbed a word processor—shows you how long ago this was—and started writing short stories. Within three years I had gotten my first short story published and I got a $10 check for it, which felt so awesome. I had to frame that and put it up. It's still on my writing desk. So that kind of changed the whole trajectory of my career because I continued to teach music privately, and I still play in the local symphonies and pit orchestras, but as far as my job went, writing just was the thing. After I got that publication, it was soon after that a copywriting job opened in my town and I got it. That kind of sent me on this new career. I started out as a corporate copywriter and was promoted to managing editor before I left there. I was there for about three years. My dream at that point was to write a novel and have it traditionally published. I knew that as long as I worked for the corporation, I wouldn't have the time to devote to that—that I needed to really learn the craft of writing a novel. So I went ahead and went freelance so that I could control my schedule a bit more. I worked on the side for about six months and then turned in my notice. I've been a freelance writer full-time ever since then. So that got me into the business side of writing. Then on the side I was working on novels for many, many years and got my first novel published in 2015. As of this year, I've now published 10 books, both fiction and nonfiction. That's kind of how it happened

What are the challenges of writing and publishing books for children? How can you publish high-quality books and still make a profit? How can you market books to children effectively in a scalable manner? Darcy Pattison gives her tips. In the intro, Novel Writing November; Business models and ethics for authors [Self-Publishing with ALLi]; AI-Assisted Artisan Author – my final AI webinar for 2025; Metal-working! with WTF Workshops, Bristol; Blood Vintage, a folk horror novel – out now on my store, coming 15 October everywhere. Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 15% off the premium edition at www.ProWritingAid.com/joanna This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Darcy Pattison is the multi-award winning bestselling author of more than 70 fiction and non-fiction books for children across multiple age groups. Her book for authors is Publish: Find Surprising Success Self-Publishing Your Children's Book. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Why writing children's picture books is more challenging than you might think Why Darcy moved from traditional publishing books to self-publishing for creative freedom and business control Working with illustrators through contracts, sketch revisions, and treating them as professional collaborators Using multiple print-on-demand services (Ingram, KDP, Lulu) instead of expensive offset printing for 70+ book catalog Marketing to educators through state and national conferences rather than individual school visits for scalable reach Focusing on STEM narrative nonfiction as a reliable income while still writing fiction passion projects Longevity as an author You can find Darcy at IndieKidsBooks.com and MimsHouseBooks.com. You can find the Kickstarter here. Transcript of Interview with Darcy Pattison Joanna: Darcy Pattison is the multi-award winning bestselling author of more than 70 fiction and non-fiction books for children across multiple age groups. Her book for authors is Publish: Find Surprising Success Self-Publishing Your Children's Book. So welcome to the show, Darcy. Darcy: I'm so excited to be here today. Joanna: This is such a great topic. So first up— Tell us a bit more about you and how you got into writing and publishing. Darcy: Well, I have four children and I found myself reading books to them, and at some point I wanted to be on the flip side of that—to write the books that were read to kids. So I started writing. It took a long time for me to learn the craft of writing children's books. It's very different than adult books. Picture books especially are very different than just a novel. So it took me a while, but I finally got an offer on a picture book, and I have eight traditionally published books. Then at some point I decided that it was better for me to bring books to market myself. We'll probably talk about that more, but I'm actually a hybrid at this point. I do some pop-up books with a small Christian press, so I'm designing the pop-ups, but I do a lot of nonfiction STEM books for kids. I also do several novel series. Joanna: I think that's really interesting. First up, you said that the craft of writing children's books is different, picture books in particular. So just tell us more about that craft side, because I feel like often people say, “Oh well, it's only a few thousand words. It must be super easy compared to writing a lot more words.” Tell us about the craft side of writing children's books. Darcy: I do teach writing picture books all the time for the Highlights Foundation and other places. Picture books are a very tight art form. I sort of compare it to writing poetry. There are 32 pages, and you have a title page, a half title page, a copyright page. It turns out you have about 14 double page spreads, and in those 14 double page spreads, you have to set up a character and a problem. You have to complicate the story, then resolve it in some satisfying way, in less than 500 words, while leaving room for the illustrator to do their job. So it's a very demanding process. Joanna: And it's not the same now then, because like you say there, the 32 pages and all of this—I mean, this is a very print-heavy issue, I guess—but there are plenty of things now that might be on tablets. Has that shifted at all or is it still a real print-heavy world? Darcy: It still is a print-heavy world for children's books. Most people who independently publish will tell you that 90% of their sales are paperback. It's still 32 pages

What if the key to finding your authentic voice as a writer lies in exploring someone else's fictional world first? How can multi-passionate creators manage multiple brands without losing their sanity? KimBoo York reveals how fanfiction can be a powerful training ground for original fiction, and why being your “weird self” is more valuable than ever in an age of AI. In the intro, Everything I know about self-publishing [Kevin Kelly; his interview on The Creative Penn]; KU library distribution [Dale Roberts]; Anthropic settlement on piracy [The Verge; Authors Guild; Writer Beware];Selling direct with ElevenReader; I'm talking about Creativity and AI on Brave New Bookshelf; I'm also talking about An Author's Guide to AI on The Novel Marketing Podcast; My final AI webinar of the year, Sun 21 Sept; The Buried and the Drowned short story collection. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  KimBoo York is the author of romance, fantasy and nonfiction, as well as a productivity coach and podcaster at The Author Alchemist. Her latest book is Out from Fanfic: Transforming Creative Freedom. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights, and the full transcript is below.  Show Notes What is fanfiction? How to transition from writing fanfiction to original fiction by identifying the aspects you love Managing multiple creative brands under one studio umbrella without losing your mind The legal landscape of fanfiction Why fanfiction has been an innovation hub for story trends How AI and generative search create opportunities for cross-genre writers You can find KimBoo at HouseofYork.info. Transcript of interview with KimBoo York Jo: KimBoo York is the author of romance, fantasy and nonfiction, as well as a productivity coach and podcaster at The Author Alchemist. Her latest book is Out from Fanfic: Transforming Creative Freedom. So welcome back to the show, KimBoo. KimBoo: Hi, Jo. It's great to be back. I love talking with you. Jo: Yes, and we had a good chat last July 2024 when we talked about intuitive discovery writing. So we don't need to go further back than that, but just give us an update. What does your writing life and your business look like at the moment? KimBoo: Well, I think I speak for everybody when I say that 2025 has been a challenging year. So I've had to take on a little bit more freelance work as I've restructured how I'm doing some of my business. You were an inspiration for that. I'm kind of separating out my different brands now instead of trying to be one thing to all people, and that's taking a little bit of work. I've launched a new pen name, which I'm not going to talk about here, but it seems to be doing well off the launchpad. Then, of course, I'm redoing some of my older works, doing the business end. We're doing new covers, doing some new links, doing some new giveaways. So it's been a busy year and I look forward to what's going to be happening in the future for me, especially as I go into 2026. So that's kind of where I'm at right now. Jo: Well that's interesting. Just talk a bit about this separating different brands. Just remind us what are the different personas that you have and the different brands you've split into? I feel like a lot of people think about doing this, and I have done myself. I've got my two author names and I felt that they were very different, so it was important to me, but I know how much work it is. So talk a bit about that process of separating brands. KimBoo: Well, I flopped back and forth, so for a long time I tried to keep everything very separate and that took so much work and energy, as you know. Then I tried to put everything under one banner, and that just became cluttered. It became hard to identify my demographics, it became hard to do advertising. You can always do targeting in advertising, but with the more organic stuff, how do I post on social media? How do I talk about all my work? So I am somebody who is a multiple project starter. I always have multiple things going on. So I have KimBoo York, me, myself, and I, who is the author and the writer, and I do fiction under that name. I have Cooper West, which is one of my older pen names. That's gay male romance, romantic thrillers, paranormal romance. I have The Author Alchemist, which is kind of my podcast and my craft writing and writing coaching brand. I have The Task Mistress, which is my productivity brand. I just published a new book, a collection of essays on holistic productivity under that brand. I have The Skeptic's Inspirational, which is daily inspirational posts blog. That's goin

How do you know when an idea should become a poem or a short story instead of a longer work? How can indie authors publish and market poetry and short fiction in today's market? Joanna Penn and Orna Ross explore the creative processes, and the business behind writing short-form work, and discuss why being authentically human matters more than ever in our AI-driven world. In the intro, How publishing has changed since 2015 [Jane Friedman]; The Two Authors Podcast; Anthropic settles piracy copyright lawsuit [WIRED; The New Publishing Standard]; AI-Assisted Artisan Author webinars; The Buried and the Drowned out now; Long distance walking and resilience at midlife [Books and Travel] Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com to get started. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Orna Ross is a multi-award-winning historical fiction novelist, poet, non-fiction author, and the founder of the Alliance of Independent Authors. Her latest poetry collection is Night Light As It Rises. J.F. Penn is the Award winning, New York Times and USA Today bestselling author of thrillers, dark fantasy, crime, horror, and travel memoir. Her short story collection, The Buried and the Drowned, is out now. This discussion was originally published on the Self-Publishing with ALLi Podcast in July 2025. How poems “choose” their writers and the difference between emotion-driven poetry and character/place-driven short stories W.B. Yeats' prose outline technique for poetry and why it helps writers actually finish their poems The challenges and rewards of creating print collections through Kickstarter for niche audiences Why submission to magazines isn't the only path—the case for direct publishing and building reader relationships Marketing strategies specific to poetry and short fiction, from video content to reader teams The importance of professional editing and beautiful book design for short-form collections You can find Orna at OrnaRoss.com and Jo at JFPennBooks.com and BooksAndTravel.page. You can find The Buried and the Drowned at: www.JFPenn.com/buried. You can find Night Light As It Rises here. Transcript of the discussion Jo: Today we are going to be talking about what we've both been working on recently. Actually, we've got a lot of craft-related discussion going on today as we talk about writing, publishing and marketing poetry and short fiction. There are writing craft things in today's show and also business aspects. I had this idea about this show because Orna, you shared a poem written about your mom's death on your Go Creative podcast, and I did tear up and I'm sure a lot of people listening would've teared up too, and it must have been really hard to write. So I wanted to ask you —  Why did you decide to write a poem about this really difficult topic, and how do you know when something should be a poem as opposed to something longer? Orna: So poems pick me rather than me deciding. I don't actually, with longer work, I will make a decision. I'm going to do a book on such and such, but poems kind of come along or they don't. And so this one arrived and that's why I decided to do it. In terms of why I decided to share it, which is a relatively new thing for me to do, and certainly new to do on the Go Creative podcast, something I am going to be doing going forward and share the poetry. I'm challenging myself at the moment to kind of go out there more and share those things. Typically I would have just shared that with my poetry patrons. I wouldn't have gone any further with it. So now I'm trying to just be more human in the world of AI as you and I talk about a lot, that whole double down on being human thing. Well, you know, reading a poem that you've written yourself is probably about as human as it gets and that's why I decided to share it. Then in terms of how do you know whether something's a poem or something longer for me, and again, I think it's really personal for each different writer, but for me — Lyrical poems are short and just a single flash of feeling and image coming together for concentrated emotion. If I can sense the whole experience in just one vivid moment kind of thing, that's a poem for me rather than an essay or a story. So there'd be an image and there'd be a feeling, rather than, there may be an idea as well, but the image and the feeling are the main thing. If plots start coming in or characters, memory, side stories, anything like that, then it's a bigger thing, much bigger thing. Usually for me, novels and all. But one scene, one beat. That's poetry. Jo: And you mentioned there about the doubling down of being human. And of course this poem about the death of your mother — You can't get much more human than a poem about the death of you

What if you could turn a monthly writing challenge into a successful book collaboration—all while recording the entire creative process as a podcast? What if hand-selling locally sells more books than online marketing? Clay Vermulm talks about his creative and business processes. In the intro, Spotify’s new ‘Follow Along’ Feature for some audiobooks [Publishing Perspectives]; and thoughts on special edition vinyl or tapes for audio, like Harper Collins special edition example; AI-Assisted Artisan Author webinars; Hindenburg Narrator for audiobook mastering; Canterbury Cathedral; CreativePennBooks.com new theme; The Buried and the Drowned. This episode is sponsored by Publisher Rocket, which will help you get your book in front of more Amazon readers so you can spend less time marketing and more time writing. I use Publisher Rocket for researching book titles, categories, and keywords — for new books and for updating my backlist. Check it out at www.PublisherRocket.com This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Clay Vermulm is a horror novelist and short story author, co-author of Rain Shadows: Dark Tales from Washington State along with Tamara Kaye Sellman, and a podcaster at Fermented Fiction and Beneath the Rain Shadow. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes How a chance meeting at a sci-fi critique group led to a successful horror writing collaboration The unique podcast-to-book model: using monthly prompts and live critiques to create Rain Shadows How they've sold more books by hand than online—plus specific tactics for face-to-face selling Essential tips for being a better critique partner without destroying someone's confidence The business side of co-authoring: 50/50 splits, paying contributors, and why royalty tracking is a nightmare You can find Clay at RainShadowStories.com and on Substack. Transcript of Interview with Clay Vermulm Jo: Clay Vermulm is a horror novelist and short story author, co-author of Rain Shadows: Dark Tales from Washington State along with Tamara Kaye Sellman, and a podcaster at Fermented Fiction and Beneath the Rain Shadow. So welcome to the show, Clay. Clay: Hey, thank you so much for having me. I'm very excited to be on here. Jo: Lots for us to talk about. So first up— Tll us a bit more about you and how you got into writing and publishing. Clay: Like a lot of people, I've been writing since I was a little kid with crayons and everything like that, so I think a lot of writers out there can relate to that story. More specifically, I went to college for English and history. Like a lot of people, I think I was told through a good portion of my life this sort of narrative—and I think it's ironic, right? We tell people, “Oh, follow your dreams.” If people do something creative when they're a kid or when they're younger, we encourage that. We parade that, we champion that. Then as soon as you turn 18, we're like, “Okay, time to make money now. Do something that's a real job.” I always resented that, and once I got to college, I had a really good English professor who taught a class on actual publishing. His whole class was about how to submit a short story and how to go out there and try to get your work published. Your final for the class was just to actually show him that you had submitted a short story to a professional market and written one, because we wrote and critiqued them throughout class. I grew up in rural Montana, so I hadn't had a lot of opportunities to do critique groups or writing groups or theater or any of that until I went to college. Once I did and saw some of the avenues you could take to really pursue a life in creativity, I was totally hooked. That's where it officially began for me. Honestly, I owe it largely to theater. I got into theater and I went to college on a wrestling scholarship. I ended up dropping out of that and going into the community theater, doing some shows, learning to write stage plays and standup comedy and music. I tried writing everything and eventually landed on books because, as you know Joanna, you can carve out your own path in indie publishing in books, and you don't have to rely on like a million other people like you do in a play or a film. That's why I've focused on writing novels and short stories in recent years, just to get some of my stories finished and get them out there. Jo: So did you ever get a “real job” as college people like to call it, or— Have you managed a creative portfolio career, as we call it now? Clay: I'm finally getting to where that is my full-time job. For about the last three years, I've been a full-time writer—freelance stuff, magazines, editing gigs, kind of patching all that together with what I publish and put out there and a bunch of other groups I work with.

What happens when you fall in love with a book that deserves a wider audience but has never been translated into English? How do you navigate international copyright law, multiple publishers, and estate permissions when you have no translation experience? Dani James shares her journey from discovering a powerful Flemish memoir in her childhood home to becoming its first English translator, a labor of love that took years to complete. In the intro, How to start dictating fiction [Helping Writers Become Authors]; Payment splitting with co-writers and collaborators [Draft2Digital]; Rise in spam and scam emails [Writer Beware]; The Thinking Game Documentary; My AI-Assisted Artisan Author webinars; The Buried and the Drowned, A Short Story Collection; Writing Partition with Merryn Glover [Books and Travel]. Write and format stunning books with Atticus. Create professional print books and eBooks easily with the all-in-one book writing software. Try it out at Atticus.io This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Dani James is a writer and literary translator who recently translated Return to the Place I Never Left, a Holocaust survivor memoir by Tobias Schiff. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Growing up in Belgium's Jewish community and discovering Tobias Schiff's Holocaust memoir Navigating international rights and copyright law. The complex legal process of securing translation rights across borders. The creative challenges of literary translation. Balancing faithfulness to the original with making the English version the best it could be. The challenges of publishing Marketing a translated memoir. The realities of promoting a niche book as a first-time author. Lessons learned and what's next for both translation and original writing You can find Dani at DaniJames.co. Transcript of Interview with Dani James Jo: Dani James is a writer and literary translator who recently translated Return to the Place I Never Left, a Holocaust survivor memoir by Tobias Schiff. Welcome to the show, Dani. Dani: Thank you for having me. Jo: It's great to have you on the show. First up, just— Tell us a bit more about you and your background and how and why you got into translation. Dani: I'm a writer based in New York City, but I grew up in Antwerp, Belgium. Even though I'd been writing creative nonfiction and fiction for years, Return to the Place I Never Left was my first foray into translation. It was really driven by an interest in translating this book that I personally adored and kept rereading over the years. Thankfully, I speak several languages and I grew up going to school and learning Flemish and Dutch, and being educated in that language. I had no previous translation background, but just because I enjoyed this book so much and felt it was deserving of a wider audience, it inspired me to try my hand at it. That's ultimately what drew me to translation. I found a lot of joy in it, and I've actually learned a lot about how translation, in my opinion, can really enhance a creative practice in ways that I wouldn't have expected before I took this on. Jo: It's fascinating because your accent is American to my ear, but I've worked in Belgium and people might not know much about Antwerp. How did you get from Belgium to New York City? Tell us a bit more about your traveling childhood and upbringing. Dani: My parents actually met in New York City. That's also where I was born. They met in Washington Square Park in the eighties, I feel like that gives you a little bit of a lay of the land if you've ever been there. My mother was visiting, my father's Jamaican and he had been living in the US since he was a teenager. My mother was visiting and they met and fell in love, ended up getting married and having me. So I was actually born in New York City, but then when I was still a baby, we moved to Belgium. I did kindergarten all throughout high school in Belgium. In the summertime though, I would come to New York City because the biggest part of my family is my dad's side of the family and they lived in New York. So I spent my summers—the whole summer and sometimes even the winter break—in New York City, and the rest of the time in Belgium. I've been back in New York now for about 15 years. Now I do the opposite, I visit Belgium every summer. My mother still lives in Belgium and I have a lot of childhood friends there. That's how that came about, and why I definitely have the New York City accent. Jo: Let's get into this book then. Return to the Place I Never Left has great personal meaning to you and your family. Tell us about that. What are the connections there? It seems so strange to hear your accent and then to think of the connections you have there. Dani: There are so many connections actually. First, my grandparents were

What marketing principles remain true regardless of the tools you use? What are the different ways you can market your book, whatever your genre? In this episode, I share two chapters from my audiobook, Successful Self-Publishing, Fourth Edition. In the intro, Pricing strategies on The Biz Book Broadcast; What to do Three Years Before your book launch [Dan Blank]; ChatGPT GPT5; Gemini Storybook, ElevenLabs Music. Plus, AI-Assisted Artisan Author webinars in September; Gothic Cathedrals; British Pilgrimage [Books and Travel]; The Buried and the Drowned – J.F. Penn. Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 15% off the premium edition at www.ProWritingAid.com/joanna This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  J.F. Penn is an award-winning, New York Times and USA Today bestselling author of thrillers, crime, horror, dark fantasy, short stories and travel memoir, as well as writing non-fiction for authors as Joanna Penn. She's also an award-winning podcaster and creative entrepreneur. Marketing principles 15 ways to market your book These chapters are excerpted from Successful Self-Publishing, Fourth Edition by Joanna Penn, available in ebook, audiobook, and print formats. Marketing Principles If you ask most authors about book marketing, they’re likely to grimace, shake their head, and sigh… We became authors because we love to write, but if you want your books to sell — regardless of how you choose to publish — at some point you’ll need to embrace marketing as part of your author journey. In this chapter, I’ll go through marketing principles that will be useful no matter how the industry changes. But first, let’s cover the question everyone always asks.  Do I have to do my own marketing? Can’t I just outsource it all? There are many people and services you can hire for aspects of book marketing, but consider these questions: What specific area of marketing do you want to outsource? Is it worth doing at all?  Is it worth paying for? What return on investment (ROI) are you expecting?  Is this service short-term or long-term and how might that affect your budget?  Book marketing is not one thing, so you need to first consider what exactly you want to outsource. For example, setting up and running Amazon Ads is a different skill to pitching magazines and podcasts for interviews.  You also have to consider whether you even want to start something you might not sustain.  Is it worth starting a TikTok channel if you hate making videos?  Is it worth starting your own podcast when it might be a year or so before your listenership grows to a decent size?  Is it worth paying a PR professional to get you interviews in magazines when you’re just starting out, you’re unsure of your brand, and there is no obvious return on investment? Do you want to keep paying people for months and years? Or could you spend some of that money learning new skills and building your own sustainable marketing strategy?  If you want to hire a professional, be specific about the tasks and your budget, as well as timeframe. For example, ‘Run Meta Ads for three months to the first book in my fantasy series’ or ‘Pitch media outlets for three months around my non-fiction self-help book on dealing with anxiety.’ If you want help with book marketing, you can hire vetted professionals from the Reedsy Marketplace and find people on the Alliance of Independent Authors Partner Member list. While I have hired specific people over the years for short-term marketing campaigns, I primarily do my own marketing. Here are some principles that will help you if you choose to do the same. (1) Reframe marketing as creative sharing Many authors feel that marketing and sales are negative in some way, but that attitude makes the whole thing more difficult. Whether you have a traditional book deal or you self-publish, you have to learn to market if you want to sell books. So, it’s time to reframe what marketing is! Marketing is sharing what you love with people who will appreciate hearing about it. Marketing is not shouting ‘buy my book’ every day on social media or accosting readers in bookstores or at author events. You should never be pushing anything to those who are not interested. Instead, try to attract people who will love what you do once they know about it. We’re readers too and we all love to find new books to immerse ourselves in, so think about other readers in the same way. If you’ve written a great story in a genre that you love, why would you ever be embarrassed about promoting it ethically to fans of that genre? If you’ve writte

Are you curious about the lives of your ancestors? What secrets might be hiding in your family tree, and where would you even begin to look for them? How do you turn dusty records and vague family stories into a compelling book for others to read? T.L. Whalan shares how she researched and wrote a book about her family history. In the intro, InAudio.com and Spotify for Authors; The Written Word Podcast from Written Word Media; How to sell 1000 books a month [Author Media]; Vetted services from Alliance of Independent Authors, and Reedsy; Writer Beware for scams. Plus, Ideogram for consistent Characters; Google Notebook LM video overviews; Gothic Cathedrals; The Buried and the Drowned – J.F. Penn. Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com to get started. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  T.L. Whalan is the Australian author of short stories, young adult, and middle-grade fiction, as well as co-author of the family history project, The Wirrabara Whalans. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes What genealogy is and the motivations for researching your family history Why you should always start your research by interviewing living relatives Key resources for research, including official records, newspaper archives, and genealogy websites The importance of getting family consent and how to handle sensitive information The practical challenges of compiling vast amounts of research and formatting a book You can find Tegan at TLWhalan.com.au. Transcript of Interview with T.L. Whalan Joanna: T.L. Whalan is the Australian author of short stories, young adult, and middle-grade fiction, as well as co-author of the family history project, The Wirrabara Whalans. Welcome to the show, Tegan. Tegan: Thank you so much for having me. Joanna: First up— Tell us a bit more about you, how you got into writing, and also tell us about where you live. Tegan: Sure thing. It's pretty obvious from my accent that I'm Australian. I live in a town called Hamley Bridge, which has only 700 people. It's a country town north of Adelaide in South Australia. My husband and I chose this country life because of our animals. We have dogs ourselves, but we also run a dog rescue. Last year we started bottle-raising orphaned lambs, and now we run a dog and lamb rescue. Over the last 15 years, we've re-homed about 400 animals. In terms of my writing, I was one of those people who always said, “I'm going to write a novel one day,” but never really got around to it. Then, in mid-2014, I decided to get serious. I Googled how to write a novel and discovered NaNoWriMo (National Novel Writing Month). I thought, “Well, that's good because I can wait until November.” So I did exactly that. I waited until November for NaNoWriMo, wrote a novel that year, and I've been writing compulsively ever since. Joanna: Just on those bottle-fed orphan lambs. They turn into sheep, right? Do you just have loads of sheep? Tegan: We've got 10 of our own sheep, which are wonderful pets. They're just like dogs; they run up to the fence and want pets and treats. The lambs that we're raising this year, we are finding good homes for, for them to live out their lives as lawnmowers and lovely pets themselves. My husband's been very happy since we got the sheep. He hasn't had to mow the lawn, so it's been a good addition. Joanna: Let's get into this family history project. What is genealogy and why are people so fascinated with it? Tegan: There are lots of people who are quite into genealogy or their family history, and it's basically the study of lineage. Often people choose to start with themselves and then work their way back, figuring out who their ancestors are. I think people are fascinated because we're all a little bit self-centered and want to know more about ourselves. When I'm researching my family tree and find a particularly exciting ancestor, I actually do the math and work out how much of their DNA is in me. It's nice to know that person makes up part of me. So there's that aspect of learning about yourself that I think is really motivating. Another part of it is the thrill of the hunt; wanting to knuckle down and find information about these ancestors. Sometimes when you find a really nice tidbit, you get to the point that you go, “I think I might be the only person alive who knows this about this person.” It's a pretty cool feeling to think that you're at that brink of your research. I've also done family trees for people in my fiction writing. When I've written historical fiction based on true historical figures, I have been known to make a family

How do you turn a big-budget TV show idea into an audio drama you can produce yourself? What does it take to create a 10-hour, 30-actor historical drama? And how can guerrilla marketing in airport bookstores help find your audience? Alison Haselden shares her experience of writing and directing Wicked Dames. In the intro, David Whyte on deeper writing [How I Write]; Midlife and the Great Unknown – David Whyte; How can I do my creative work when I’m so worried about the world? [Orna Ross]; Successful Self-Publishing Fourth Edition ebook on special; The Simple Path to Wealth 2025 Edition by JL Collins; Reshuffle: Who Wins When AI Restacks the Knowledge Economy by Sangeet Paul Choudary; The Buried and the Drowned Short Story Collection; Touching History: The Ancient Craft Of Stonemasonry [Books And Travel]. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Alison Haselden is an author, screenwriter, and actor. Her latest project is the historical fiction audio drama, Wicked Dames. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes From child actor to a “portfolio career” as an author, screenwriter, and actor Choosing an audio drama format to create an immersive experience How to produce an audio drama series on a budget Marketing vs monetization—project visibility as the goal Utilizing guerrilla marketing tactics to find new listeners Who are the Wicked Dames? You can find Alison at AlisonHaselden.com. Transcript of Interview with Alison Haselden Joanna: Alison Haselden is an author, screenwriter, and actor. Her latest project is the historical fiction audio drama, Wicked Dames. Welcome to the show, Alison. Alison: Thank you so much for having me, Jo. Joanna: I'm excited to talk to you today. First off— Tell us a bit more about you and your creative background. Alison: I have been in the creative world since the day I was born. I'm so grateful to have had a very supportive family who realized they had no choice; I was going to be singing, dancing, acting, and putting on plays in the neighborhood whether they wanted me to or not. I grew up in Orlando, Florida, which has always had a bit of a pipeline to Los Angeles. In the nineties, we had all the boy bands and the Musketeers, so there was a lot of opportunity there. I started working in professional acting at age six and was fortunate to be able to work and train throughout my childhood in Orlando, and I was able to go to Los Angeles a bit as well. I was also an avid reader and writer my entire life. I just love stories in every medium I could get my hands on, which has continued into my adult life. I went to university for journalism and marketing, which really honed my writing skills. Coming out of university, I worked in content marketing for seven years. That helped me get my reps in for building writing stamina, as well as learning marketing skills that now help me so much in my acting and writing careers. It's been a beautiful journey. I'm at a place this year where I can look back and see that — In the years I thought I was treading water, I was actually building useful skills — that I'm so grateful for now, even though they felt like detours at the time. Now, I've quit the corporate world and I work for myself, marketing consulting for creative executives keeps the lights on while I pursue my acting and writing careers. I act primarily in film and TV now. I just wrapped on my first series regular role in a limited series that should hopefully be coming out at the end of this year or in 2026. We released Wicked Dames in the fall of 2024, and I just finished writing my YA Fantasy. So, we've got a lot of projects going on. Joanna: I love that. I love how you outlined that you also did jobs that maybe felt like you were treading water, but you were building on the side. I think some people think that you just go from child actor to TV shows to multimillionaire. Alison: That is a common misconception. Most of us are what I call “middle-class actors.” Joanna: Like mid-list authors. Alison: Exactly. It's the same thing. Most folks that I work with, we all have something else going on on the side because this career is so inconsistent, and it's the same with writing. We all have to have multiple irons in the fire these days. Joanna: On that, because you are juggling freelance work as well, with all these different projects and interests— How do you manage your time with a portfolio career? Alison: I used to be a “white-knuckle-it” kind of person and would hyper-schedule myself to try and p

Are you feeling overwhelmed by the pressure to constantly release new books and battle algorithms? Do you wonder if there's a more sustainable, low-stress path to a successful author career? Is it possible to focus on art, build a loyal fanbase, and escape the publishing rat race? In this episode, Johnny B. Truant discusses the artisan author approach. In the intro, When your brain says “write!” but your body says, “nope.” [The Author Stack]; Productivity, AI, and pushback [Seth Godin]; The Buried and the Drowned, Short Story Collection. This episode is sponsored by Publisher Rocket, which will help you get your book in front of more Amazon readers so you can spend less time marketing and more time writing. I use Publisher Rocket for researching book titles, categories, and keywords — for new books and for updating my backlist. Check it out at www.PublisherRocket.com This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Johnny B. Truant is the author of over one hundred and fifty books across multiple genres, including thriller, science fiction, fantasy, comedy, and nonfiction. His latest book is The Artisan Author: The Low-Stress, High-Quality, Fan-Focused Approach to Escaping the Publishing Rat Race. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Prioritising art over profit and building direct connections with fans Moving away from the high-pressure, algorithm-focused “rapid release” model that can lead to burnout The benefits and strategies of in-person, live selling at markets and festivals to find new readers Utilising platforms like Kickstarter for book launches to create special editions and connect with true fans Adopting a “low-stress” approach to marketing by choosing what you enjoy and opting out of things like social media You can find Johnny at JohnnyBTruant.com, and the Artisan Author Kickstarter here. Transcript of Interview with Johnny B Truant Joanna: Johnny B. Truant is the author of over one hundred and fifty books across multiple genres, including thriller, science fiction, fantasy, comedy, and nonfiction. His latest book is The Artisan Author: The Low-Stress, High-Quality, Fan-Focused Approach to Escaping the Publishing Rat Race. So welcome back to the show, Johnny. Johnny: Man, it is so fun to be on The Creative Penn. It's just like coming home. It's just so great. So thank you for having me. Joanna: Well, you've been on the show multiple times over the years, and the last time was a couple of years ago when you were pivoting into this stage of your author journey. So we are going to jump straight into the topic today. Why The Artisan Author and why now? What were you seeing in the author community that made you want to write this book? Johnny: I used to do a lot of author education. We had a podcast and a book and all that. Around the time COVID started, I stopped doing a lot of that and just focused on fiction. When I came back to the 20Books Conference, the last one, so much had changed. People were really ramping up AI in different ways, the rapid release had gotten faster, and all the tactical stuff had gotten more tactical. I just remembered thinking, “Boy, I always wanted to just write books my own way, at my own speed.” Despite going fast, I don't like being forced to go fast and I don't know if this is a game I want to play anymore. You have to fit into all the very specific categories that the algorithms like to promote, and a lot of people are playing those games. In the midst of that, I did talk to another author. You may know her. She's British and runs a podcast. Joanna: Yes, it was me! Johnny: I know that you had said—I don't know if you used the word ‘artisan,' but you definitely described a lot of the things that I'm looking at now, which is, “I don't want to go in that direction either, and I'm doing more and more of what I want to do and trusting my true fans to be interested in it.” Over the course of the next year, I started thinking more and more about that. What if instead of going into that faster, faster, rapid-release, kind of a death spiral sometimes—a lot of burnouts is related to that— What if instead we acted like artists who are selling fine goods to very discerning customers? I would just call them artists and readers. We don't have to worry about price and we don't have to worry about fighting the algorithms. We can just rely on a one-to-one connection to true fans rather than hoping the algorithms will find people for us. Joanna: Yes, and I did use that word. In fact, a couple of years ago, I wrote a positioning paper for the show about positioning myself also in the artisan space. I think this is really important. It's something that we obviously care about. Having known you for many years, our conversation was sort

Are you struggling to get reviews for your book? Wondering how to navigate the different types of reviews, from customer feedback to professional blurbs? Joe Walters from IndependentBookReview.com gives his tips. In the intro, how important is ‘truth' in memoir? The Observer on Raynor Winn's The Salt Path; Raynor's statement; Memoir controversies [The Guardian]; Tips on memoir writing and ‘truth'; The Buried and the Drowned Short Story Collection; and when life stops you from achieving a goal. Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 15% off the premium edition at www.ProWritingAid.com/joanna This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Joe Walters is the author of The Truth About Book Reviews: An Insider's Guide to Getting and Using Reviews to Grow Your Readership, and also runs IndependentBookReview.com, which focuses on reviewing indie books. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes What are the three different types of book reviews? How to get customer reviews, whether you're a new author or more established Why blurbs / editorial reviews are still worth getting and how to use them Pitching influencers, book bloggers, and more What kind of reviews can you pay for, and what can you definitely NOT pay for? Handling negative reviews, and the importance of getting feedback before publication You can find Joe at IndependentBookReview.com. Transcript of Interview with Joe Walters Joanna: Joe Walters is the author of The Truth About Book Reviews: An Insider's Guide to Getting and Using Reviews to Grow Your Readership, and also runs IndependentBookReview.com, which focuses on reviewing indie books. So welcome to the show, Joe. Joe: Oh, thank you so much for having me. Joanna: It's good to have you on. So first up— Tell us a bit more about you and how you got into writing and publishing. Joe: I started writing back in college and fell in love with it through Ray Bradbury. I wanted to be a high school English teacher, but I learned pretty quickly that teaching was a lot of work when I came home, and not the same as discussing books in college. So, I decided to become a volunteer reader for a literary magazine called Indianola Review. We were print and digital, and I would read short stories with a team and vote on whether they would be published. I absolutely loved that. I moved away from teaching and became a server so that I could have more time to read and write. While I was serving, I found a job in Oregon as the marketing director at a small press called Inkwater Press. By some miracle, I got that job and had to figure out what book marketing was. It's a long game, and I read your book and so many others about how to do it. I got my feet wet, figured out how to market and sell books, and how to get authors who I knew cared about their writing read by more people. Then I had to move from Portland, Oregon, and come back home to Pennsylvania. But I didn't want to stop being in publishing, so I started Independent Book Review. I knew that indie authors needed a platform for book reviews, and I knew I could do a good job with it. I started building that and worked freelance for two other indie presses, Paper Raven Books and Sunbury Press. I was targeting book reviews for them, doing metadata, book descriptions, author bios—anything you could think of for book marketing. I was doing all of that for those presses while building Independent Book Review. A couple of years ago, Independent Book Review became my full-time job. So every day, I'm editing and promoting reviews, and it's truly the best job I've ever had. Joanna: I love that. I love that you have loved books and stories so much that you've dedicated so much time to it. But why indie books then? Because you obviously worked in the more traditional side as well, and you come from literature at university and all that. Why did you choose indie books? Joe: I just knew how much they needed it. It has nothing to do with quality why they're not getting picked up by major review companies or major blurbers. Their books are still great. They still get editing and great cover design, but they don't have big teams or a lot of money behind them pushing the books. I knew how much I could at least be another voice for them. “Indie” really means all of the authors that you know down the street, your friends. It's very rare that you're friends with Stephen King. I'm trying to help the little guy who loves writing and books and just wants to get

Have you ever dreamed of turning a passion for storytelling into a profitable, long-term career? How do you build multiple successful author brands without burning out? What marketing strategies actually work in today's fast-changing industry? Ines Johnson shares her journey and the secrets to her success. In the intro, 5 phases of an author business [Becca Syme]; Lessons from writing every day for two decades [Ryan Holiday]; What the First AI Copyright Ruling Means for Authors [ALLi Podcast]; Plus, Lichfield Cathedral; The Buried and the Drowned Short Story Collection; and 50% off all my JFPenn ebooks and audiobooks and digital bundles for July 25.   Write and format stunning books with Atticus. Create professional print books and eBooks easily with the all-in-one book writing software. Try it out at Atticus.io This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Ines Johnson is a romance author with over a hundred books spanning paranormal, urban fantasy, contemporary, and erotica, as well as sweet romance under another pen name. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes From funk band upbringing to TV, teaching and writing Writing faster as a trained screenwriter Staying within your lane — depending on your goals The business of writing, and planning income and progress AIDA for marketing — Attention, Interest, Desire, Action Kickstarter for PageTurner Planning Selling direct and the experience you bring to readers The joys of Romancelandia You can find Ines at InesWrites.com or InesWrites.substack.com. Transcript of Interview with Ines Johnson Joanna: Ines Johnson is a romance author with over a hundred books spanning paranormal, urban fantasy, contemporary, and erotica, as well as sweet romance under another pen name. Welcome to the show, Ines. Ines: Hi, Jo. Thank you so much for having me. Joanna: I'm excited to talk to you today. First up— Tell us a bit more about you and how you got into writing and publishing. Ines: I grew up in a funk band; that's always my truth. My father was the bass player, and one of my formative memories was of him explaining music composition to me. He explained how the keyboard had its part and would tell a story, the drums had a part and would tell a story, and then finally the vocalists came on and they told a different story. He showed me how all of these worked together to make the story complete, to be the characters. It was from that moment I knew I was supposed to be in storytelling. I thought I was going to be a singer, but my daddy said, “Oh, sweetie, no, you're not going to be a singer.” So I started first in television, and then I found my way into novel writing. I worked in cable television for a number of years for National Geographic Television, on the Explorer show, which was before they had a channel. I loved that; we met so many fascinating people from all around the world. Then I started to work in children's television. While I was working in children's television, I was also an avid reader, which I have been since I was very young. There are pictures of my youngest aunt corralling me and my cousins off the city bus and into the library. Going to the library and being able to take books home was the best thing ever. But my godmother, who lived a few blocks up the street, had a pantry where you’re supposed to keep boxes of pasta and cans of beans. She didn't have that. Instead, she had all these teeny tiny little Harlequins and Silhouettes; that was my second library. She said I could take and read whatever I wanted, and I did. She didn't try to censor me because, back then, the love scene was when the waves would crash! I read those books and it became an absolute addiction for me, and it stayed with me even when I was working in television. When I went on to work in children's television, I was reading Twilight in between reading scripts for the show. The writing bug bit me. I would be writing screenplays in Final Draft, then switch over to Word or eventually Scrivener and work on a novel. It took me years for that first novel to be recognizable as a piece of literature. It has not seen the light of day, but that was fine. After the first one, I wrote the next one in a year, the next in six months, the next in three months, and now I'm a whole lot faster than that. But I always like to preface my “speed” with the fact that I'm a trained screenwriter. We would do 13 scripts per season, two seasons per year. That's a normal pace for me. My brain doesn't think it's supposed to take a year or more to write a novel. No, you need to have this full script, this part of the story, done in the time you have. Joanna: That is really interesting. I think people who come from screenwriting or journalism are fast writers because they're used to d

How is the rise of AI changing the world of audiobooks for authors and narrators? Can a synthetic voice ever capture the nuance of human performance, and what does it mean to write for the ear, not just the eye? Jules Horne talks about the seismic shifts in the audiobook industry and how you can adapt your writing process for an audio-first world. In the intro, using AI tools in the editing business [Words to Write By Podcast]; Fair use ruling for generative AI [BBC; Publishers Weekly; Alicia Wright interview]; I'm also on various podcasts talking about author branding, longevity, and creating over the long term [Writing With Purpose; The Authors Lounge; Bookfunnel Podcast]. Plus, Pèlerinage: Seule sur trois chemins anciens pour réinventer ma vie; Traveling by Cruise Ship on Books and Travel, my Kickstarter for short story collection, The Buried and the Drowned. Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com to get started. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Jules Horne is a Scottish playwright, radio dramatist, poet, and fiction writer. She also writes nonfiction for authors, including the very useful Writing for Audiobooks. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes The biggest industry shifts in audio, including the move to subscription models like Spotify and the impact of AI narration. An honest assessment of the quality of AI voices—what are the ‘tells' and how quickly are they improving? Practical tips for adapting your nonfiction book for audio, from handling visuals and numbers to structuring for listener retention. How to write fiction with an “audio-first” mindset, focusing on sentence length, dialogue tags, and the rhythm of your prose. The potential for hybrid and multicast productions using a mix of human and AI voices. Marketing and selling your audiobooks, including direct sales vs. platform exclusives. You can find Jules at method-writing.com. Transcript of Interview with Jules Horne Joanna: Jules Horne is a Scottish playwright, radio dramatist, poet, and fiction writer. She also writes nonfiction for authors, including the very useful Writing for Audiobooks. Welcome back to the show, Jules. Jules: Hello, Joanna. Thanks very much for having me. It's great to be here. Joanna: It's great to have you back. It was 2019 when you were last on the show. So first up— Tell us a bit more about you and how you got into writing and aspects of audio and performance. Jules: Audio was never really a big thing in my life, but I did start writing very small and did a bit of, I guess, very junior theatre. When I studied literature at university, I got totally put off because it was so daunting. I got into playwriting when a theatre company came to our local area and offered engagement workshops. That eventually led to some writing commissions. I ended up writing some stage plays and a few BBC radio dramas, which was really lovely to do. I also worked in radio news writing and presenting for a while, so I did a bit of recording voice and writing for voice. I did a lot of presenting, so you kind of got a real feel for the flow of audio. I loved editing different people's voices; that was really fun, and the techie side. I think that led to an interest in audio first and also a real feel for voices in general and editing. It's been a long-term interest of mine. Joanna: As I mentioned, you were on the show in 2019 when we talked about writing for audiobooks, and you've updated the book since then. I wanted to come back to it because things have really changed over the last five and a half years. What are some of the biggest industry shifts in terms of audiobook growth, publishing, subscription platforms, and technology changes? Jules: It's been astonishing; it's just been extraordinary what's happened in the last few years. We thought it was fast then, but what's happened very recently has just been whoosh. For many years, Audible and ACX were the dominant distribution platforms, with such a monopoly. All that time, audiobooks have been growing really, really strongly as a publishing niche with high growth and new markets taking off. It's still really going strong. I think one of the big things that's changed is it has moved from one-off purchases to subscription models, similar to Netflix or Prime for TV and films. That's been for a good few years now. Then Spotify launched its audiobook tier in 2023, which was a bit of a game changer. It puts audiobooks alongside music and podcasts, and it really widens the audience. Of course, that comes along with some worries for authors because Spotify hasn't been great for musicians, w

Is the high cost of audiobook production holding you back? What if you could create a high-quality audiobook for a fraction of the traditional cost? In this conversation, Simon Patrick explores the world of AI narration with ElevenLabs, discussing how you can gain complete creative control, and even license your own voice clone for a new stream of income. This episode is supported by my patrons. Join my Community at Patreon.com/thecreativepenn  Simon Patrick founded Ten Times Better Books to support his daughter, Abby Patrick, as one of ElevenLabs' first users and beta testers. He has produced several of their most popular AI voices. He now develops courses and AI audiobook solutions for independent authors at Novel Productions. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Costs vs benefits of human vs AI narration Features of ElevenLabs — realistic and expressive voices, creative control, ownership of final audio files for wide distribution to platforms like Spotify. Practical tips for AI narration ElevenLabs v3 and emotion tags Creating and monetizing a voice clone Publishing on ElevenReader You can find Simon at Novel.Productions or 10xb.com. Transcript of the interview Joanna: Simon Patrick founded Ten Times Better Books to support his daughter, Abby Patrick, as one of ElevenLabs' first users and beta testers. He has produced several of their most popular AI voices. He now develops courses and AI audiobook solutions for independent authors at Novel Productions. Welcome to the show, Simon. Simon: Thank you, Joanna. It's such a joy to be speaking with you. Your podcast and books were foundational to my daughter, Abby, becoming an author and me learning to be her publisher and all that's happened since. I love your Patreon @thecreativepenn. It's the best money I spend every month, frankly. It's just a great community to be part of, so it's such a joy to be sharing some of what I've learned. Joanna: Oh, thank you so much. Behind the scenes on the Patreon, Simon has done a video demo of ElevenLabs. Today, obviously, we're doing audio-only. So first up— Tell us a bit more about your background and why you decided to get into AI-narrated audiobooks. Simon: Okay. Well, I've got 25 years of experience in marketing and design. I still am halftime head of communications for an international charity, but we've always had our own businesses too. My wife and I ran a small home education tuition publishing business. We've home-educated our three kids, which brings me to Abby, my daughter who brought me into your world of book publishing. She was going to college, studying early years education, and was just bored out of her mind. She asked if she could drop out of college to be a writer instead. She'd been writing a book since she was 15. To the astonishment of her friends and some of ours too, we said yes. Let me add, it was responsible parenting. We made her finish the term, stick it out, and do the work experience. By Christmas 2019, she'd left to pursue finishing her book based on the deal that — If she learned to write, I would learn to publish for her. Joanna: Wow! Simon: So I attended the first Self Publishing Show in that crazy spring of 2020. I think you were there too, just a few days before the pandemic shut us all down. I've listened to hundreds of your podcasts, read your books, done some of the Self-Publishing Formula courses, and learned to be Abby's publisher. Since then, I have used those skills and connected with a few other authors, so I probably publish a book or two a month, something like that. Audio has always been the stumbling block. I love audiobooks. As a family, we must consume hundreds of hours a month of them. There are incredible narrators like Ray Porter and Daniel Rigby, who self-narrates his own Audible exclusives, and my absolute favourite, a guy called Jeff Hayes, who narrates incredibly. They're amazing talents, and I don't think AI is going to touch them because they bring so much humanity to the performance. But to ordinary authors and publishers, those narrators are inaccessible. I don't even want to think about what they cost. For Abby, who is still just starting out, any professional narration would cost her three to four thousand dollars for her books. The math just doesn't work. While there are options like a royalty split with ACX, Audible's publishing platform, I struggle with that. Firstly, you're tied in exclusively to Audible for seven years, and we're big fans of going wide. Secondly, you're only getting 20% of the royalties when it's being split. I just don't think for us, they're ever going to make that money back. So all of that is what led me in early 2023 to be searching for AI audio options. ChatGPT was going crazy, you were demoing all of that at the time, and I figured there must be some kind of AI audio option that would let

Are you looking for new ways to connect with readers and market your books? Have you considered using podcasts but aren't sure where to start, or if they're even effective anymore? How can you turn a simple podcast interview into a powerful tool for building your author career? Matty Dalrymple talks about how to leverage podcasting for long-term success. In the intro, Robert MacFarlane on How I Write Podcast; Are em dashes really a sign of AI writing? [Grammar Girl]; Publishing Pitfalls for Authors; ALLi Self-Publishing Services list; Writer Beware; Midjourney for video; This episode is sponsored by Publisher Rocket, which will help you get your book in front of more Amazon readers so you can spend less time marketing and more time writing. I use Publisher Rocket for researching book titles, categories, and keywords — for new books and for updating my backlist. Check it out at www.PublisherRocket.com This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Matty Dalrymple is the author of mysteries, thrillers, and nonfiction, and is the host of The Indy Author Podcast. Today we are talking about her new book, co-written with Mark Lefebvre, The Podcast Guest Playbook: Turning Conversations into Connections and Community. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Why podcasts offer a deeper connection with potential readers compared to short-form video How to pitch podcast hosts effectively by providing value and demonstrating familiarity with their show Tangential topics and creative angles fiction authors can use to land interviews on a variety of shows The importance of building authentic, non-transactional relationships with hosts and other creators Practical tips on how to prepare for an interview and gain confidence as a podcast guest Why it's never too late to start your own podcast and how it can benefit your writing process You can find Matty at MattyDalrymple.com or TheIndyAuthor.com. Matty also offers coaching for authors around podcast practice. Transcript of the interview Jo: Matty Dalrymple is the author of mysteries, thrillers, and nonfiction, and is the host of The Indy Author Podcast. Today we are talking about her new book, co-written with Mark Lefebvre, The Podcast Guest Playbook: Turning Conversations into Connections and Community. So welcome back to the show, Matty. Matty: Thank you. It is lovely to be here. Jo: Matty's been on the show before. I need to check when it was. It was in 2020, which is obviously like a lifetime away now because it was the beginning of the pandemic. It is like a completely different life. But you did talk a bit then about how you got into writing. What does your author life and business look like now? Matty: Well, I think this had just become true in 2020, that I am a full-time author, podcaster, and publisher. Since then, I've continued to add to my two fiction series, the Ann Kinnear Suspense Novels and the Lizzy Ballard Thrillers. I've also been working hard on my nonfiction books for authors. We're going to be talking about my new book with Mark. Back then we had been talking about Taking the Short Tack, which is the first book I co-authored with Mark. Since then, I have also co-authored two books with our mutual friend Michael La Ronn on being an author speaker and on, appropriately enough, co-authoring nonfiction. So, yes, continuing to add to the portfolio. Jo: And of course, you've got the podcast and— You are also an advisor for the Alliance of Independent Authors, right? Matty: That's right. I'm the Campaigns Manager, so I'm responsible for ALLi's campaigns which are: Open Up to Indie Authors, Ethical Self-Publishing, Self-Publishing for All, and Publishing for Profit. That has been super fun. I've been doing that for just over a year now. Jo: Fantastic. So yes, multiple strings to your bow. So let's get into the book. I guess the first thing is, are podcasts even useful for book marketing in an age of short-form video? We're all told that it's all about TikTok and BookTok and social media. What is special about podcasting that makes it worth investing time in? Matty: Well, I think that the strength of podcasts is the depth of the connections you can form. I have to say, I'm not super familiar with BookTok. When TikTok first came out, I spent about 35 seconds on it and I found it so not for me that it was clear I was not going to be providing content for TikTok or BookTok, and I probably wasn't going to be consuming that content either. I think that obviously some authors are getting great connections on BookTok, but it doesn't feel like a deep relationship. It feels more like entertainment. The strength of podcasts is that you do have a chunk of time—you know, 30 minutes or 45 minutes or an hour—to dive into your topic in depth, to describe your book, but more impor

How can you find your voice through writing in different genres and mediums over the years? How can you shift your mindset around book marketing, whatever your age? Betsy Lerner shares her experience of writing and books over decades in the publishing industry. In the intro, Going Local: Authors on the payoffs and pitfalls of hometown sales and promotion [Self-Publishing Advice]; Selling Books in Person at Live Events; Artist = Entrepreneur [Steven Pressfield]; Ecosystems come and go [Seth Godin]; 1000 True Fans [Kevin Kelly]. Plus, Exeter Cathedral, Death Valley, a Thriller; Successful Self-Publishing Fourth Edition; and The AI-Assisted Artisan Author webinar. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Betsy Lerner is an award-winning editor, literary agent and the author of fiction, non-fiction and memoir. Her book for writers is The Forest for the Trees: An Editor's Advice to Writers.You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes The publishing hierarchy—and the love of books that brings us together Tips to overcome your perception of writers vs. your own potential Balancing the desire for success and the fear of failure How writing can help one cope with grief Balancing editorial feedback and maintaining creative confidence Why publishers want their authors to have a pre-existing platform Embracing TikTok and BookTok at any age Navigating the current publishing industry You can find Betsy at BetsyLerner.com or on Tiktok at @BetsyLerner. Transcript of Interview with Betsy Lerner Joanna: Betsy Lerner is an award-winning editor, literary agent and the author of fiction, non-fiction and memoir. Her book for writers is The Forest for the Trees: An Editor's Advice to Writers.So welcome to the show, Betsy. Betsy: Thank you so much. Joanna: Oh, it's great to have you on. So first up— Tell us a bit more about you and how you have managed to experience almost every aspect of publishing across your career. Betsy: Publishing was actually not my first dream. I went to NYU for film school my freshman year, and I was “invited to leave” after the first year. That was devastating. I was not kicked out of school completely. I finished and got my degree in English, and then, like most English majors, was at a complete loss of what to do. I could not get a publishing job because I couldn't pass a typing test, which was required back in 1982. So I did a stop gap, and I worked at an investment bank for a couple of years in the library. I got it together to apply to graduate school, and I went for my MFA in poetry. At that time, I interned at a literary agency. That was really my first bite into the publishing world. I absolutely loved it. I loved being around writers and books and book jackets and galleys and all the accoutrements of that world. So when I finished my MFA, I went into publishing. I climbed the editorial ladder, as one does in the States. I'm not quite sure if it's the same in the UK. You go from being an editorial assistant to an assistant editor, editor, senior editor, etc. I really thrived and loved it very much. I became an agent when I had my child, and pre-pandemic there was no flexibility in the publishing houses. You couldn't even work at home for a half a day, let alone remote work. So I eventually crossed over to agenting, really for the flexibility of my time. Over these 40 years, I managed to write a few books every few years or so. I think the writer in me always sort of played second fiddle to the editor or agent in me. It always sort of came out one way or another. Joanna: I love that. You said how much you found a home in publishing because you love books and all the things of being around books. That's what I wanted people to remember. Often, there's always this stuff about, oh, this editor or this publishing house or this agent, or whatever. People always want to moan. We’re just all book people, right? We all love books. That's why, despite all the ups and downs, we all want to be in this industry. Betsy: Absolutely. There’s, in my mind, sort of this hierarchy where everybody wants to be the writer. Then next best is the editor. Then next best is the marketing, publicity, sales person. Also, all the wonderful designers and illustrators and people who make book jackets. Everybody is all in it together, but I’ve often found that the people behind the scenes get very little credit. I always, as an editor and even as an agent, always really loved and respected all the people all up and down the chain who contributed. Yes, all book people, big readers, mov

How will generative AI change search and book discoverability in the years ahead? How can you make sure your books and your author website can be found in AI tools like ChatGPT? Thomas Umstattd Jr. joins me to discuss Generative Engine Optimisation (GEO) and how it will replace traditional SEO marketing. I first covered this topic in Dec 2023, How Generative Search Will Impact Book Discoverability in the Next Decade. As ever, I was early, but those changes are now starting to happen. Thomas recently covered the topic on his Novel Marketing Podcast on Does ChatGPT Recommend Your Book? This episode is supported by my patrons. Join my Community at Patreon.com/thecreativepenn  Thomas Umstattd Jr. is the CEO of AuthorMedia.com, as well as an award-winning professional speaker, non-fiction author, and host of the Novel Marketing Podcast and the Christian Publishing Show. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes How authors can benefit from AI optimization Principles authors need to keep in mind as search is changing Different AI models and their capabilities Making your author website LLM-friendly How to utilize Goodreads to improve your GEO The future of AI agents in book buying Staying positive and curious in the ever-changing AI landscape You can find Thomas at AuthorMedia.com. Transcript of Interview with Thomas Umstattd Jr. Joanna: Thomas Umstattd Jr. is the CEO of AuthorMedia.com, as well as an award-winning professional speaker, non-fiction author, and host of the Novel Marketing Podcast and the Christian Publishing Show. So welcome back to the show, Thomas. Thomas: Thanks, Joanna, for having me. Joanna: It's great to have you back. Now, for everyone listening, you were on the show a few years back. So we're going to dive straight into the topic today, which is based around a recent episode on your Novel Marketing Podcast on “AI Optimization For Authors: Does ChatGPT Recommend Your Book?” I was like, yes, I really want to talk about this. Why did you decide to get into this topic now? What did you see in the author community that made you want to help authors see AI differently? Thomas: Well, what triggered this topic was actually the Google I/O Conference, where one of the features they were demoing was the ability to take a picture of a stack of books and then get recommendations on additional books that were like that book. As somebody who spends a lot of time in tech world, books and authors are often the example that the tech people use to demonstrate new capabilities of AI models. Often, unless people listen to your show, that new tech does not actually get translated to the author community. Most authors are not watching the Google IO Conference or even summaries of it. Joanna: Except you and me! Thomas: So I was like, oh, I need to do some tests with this. So I started testing different models to see how they would recommend books. I kind of realized, oh, this is already happening. People are already asking AI all the questions of their life. Google search traffic is way down. People are moving those big questions of their life conversations away from traditional search engines and towards AI interactions. If you can get the AI to recommend your book, you'll be well-positioned for ongoing sales in this new era. If you're holding on to ranking on Google search, or even Amazon search, as your only way of finding customers, sales are going to keep slipping, and you won't understand why. Joanna: It's interesting. I have been using ChatGPT primarily since November '22 when it first came out. I use it instead of Google. So I have started to use Gemini again, but I mainly use ChatGPT. Also on my phone, it's what I use. So what about your personal behavior? Do you use a lot of AI for normal life that you once would have used Google for? Thomas: I do. In fact, AI has boosted my productivity so much that we've been able to launch a new podcast, a whole additional podcast, called Author Update. It is a news podcast once a week, just covering publishing news. So much of the pieces of that, like taking the transcript and turning it into a blog, creating the timestamps for YouTube, creating the thumbnails for YouTube, creating the titles for YouTube. That's all done by AI. Different AI tools that I've built for each one of those pieces that two years ago would have been incredibly time consuming. There would have been no way we could have added yet another show to the mix. Joanna: I didn't know that. Interestingly, I have also brought back my Books and Travel Podcast, which I stopped doing a couple of years ago because it was too much work, and it's not one that's monetized. I also brought it back in the last few months, because I was like, do you know what? I can now do so much of this with AI that it doesn't matter so much. Actually, one of the things with th

How can you ‘cast a wider net' and reach more readers with your books? How can you embrace the best of publishing options for your work? JD Barker explains how his publishing business works. In the intro, How Authors Measure Success [Self-Publishing Advice]; Creating through Grief [Go Creative]; Death Valley; Successful Self-Publishing, Fourth Edition; Gothic Cathedrals; AI-Assisted Artisan Author webinar. Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 15% off the premium edition at www.ProWritingAid.com/joanna This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  J.D. Barker is the New York Times and international bestselling author of thrillers and horror. He co-writes with James Patterson, as well as other authors. He's also the co-host of the Writer’s, Ink Podcast. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Weighing up what is worth licensing, and what is worth doing as an indie author The importance of making connections in the publishing industry Why traditionally published authors are more open towards the indie framework Co-writing with James Patterson and others Writing across different genres and mediums to “cast a wider net” Tips for effectively pitching podcasts Benefits for an advanced author coming to Author Nation You can find J.D. at JDBarker.com. Transcript of Interview with J.D. Barker Joanna: JD Barker is the New York Times and international bestselling author of thrillers and horror. He co-writes with James Patterson, as well as other authors. He's also the co-host of the Writer’s Ink Podcast. So welcome back to the show, JD. JD: Hey, Joanna. It's great to be back. I was looking at the timeline, so like this was pre-COVID, I think, the last time we talked. Joanna: Yes, I know. It's crazy. I also had look. It was 2020, which does seem like another life. So back then, we did talk about your background, so we're just going to jump straight into it today. So the last five years, JD, how has it been like? Give us an overview. Well, not of the last five years, but— What does your business look like now? I almost feel like five years ago you were almost relatively new on the indie author scene as such, but now you've really cemented your position. JD: I was. So let me think, like five years ago, so that was about the same time that I called my agent and said, “I don't want you selling my English rights anymore. I'm going to do it myself.” Joanna: Yes, basically. JD: The publishing professionals, I think they hate me, because I tend to pull the rug out from under them quite a bit. Honestly — I indie published my first novel, and I got a taste of what that was like. For better or worse, that was a deal breaker for me. It's something that's always been in the back of my head, and I weigh it against every contract. At one point, I had a book coming out called A Caller's Game, and I called my agent, and like I just decided I'm going to indie publish it in English, and I'd let her go ahead and sell all the foreign territories like she usually does. I wanted to see how that would play out. Honestly, I liked it a lot because it gave me the freedom and control that I had as an indie to get that title out there. I got the economics benefits of being an indie. So I did that for a couple of different books, but I still ran into one particular problem. You know me well enough, I completely gloss over all the good stuff, and I just focus on the one or two things that aren't working right and that's where I tend to try and come up with some kind of solution. I couldn't get into the big box stores. I was still having trouble getting into airports. I couldn't get into Target or Costco or Walmart. So that's something that weighed on me for a couple of years. I guess about a year and a half ago, I sent my agent a copy of Behind a Closed Door, which was my latest thriller. We sold foreign rights on that almost immediately, and the book was going to auction with the traditional publishers—or not foreign rights, film rights. I got a phone call from a friend of mine that worked at Harper Collins, and she said, “We're about to offer on this book, and when that comes in, you need to turn it down.” I got a similar phone call from somebody over at Random House, and I asked why, and she said, “Well, the editor who wants your book is about to get laid off or about to cut a lot of people.” Then a week or two later, all those industry cuts that we all saw happened. I don't know if you

How can creativity be expressed in both writing and music? How can you improve your creativity by being more mindful of your physical body? How can you manage anxiety when speaking or performing? Jennifer Roig-Francoli gives her thoughts in this interview. In the intro, Taylor Swift buys back the rights to her first six albums [The Verge]; Understanding the rules of self-publishing, Becca Syme on the Bookfunnel Podcast; Multiple Income Streams for Authors, Beyond Just Book Sales [Publishing Performance]; Melania Trump's memoir audiobook using her AI voice clone with ElevenLabs, which she is selling direct from her website; my own voice clone AI-narrated thriller, Death Valley; AI narration in publishing [The New Publishing Standard]; The New York Times has struck an AI licensing deal with Amazon [The Verge]. Plus, my Fourth Edition of Successful Self-Publishing; Desecration, a British crime thriller, on special; and my AI-Assisted Artisan Author webinar; The Geography of Belonging and Finding Home [Books and Travel]. Write and format stunning books with Atticus. Create professional print books and eBooks easily with the all-in-one book writing software. Try it out at Atticus.io This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Jennifer Roig-Francoli is an international prize-winning violinist and certified Alexander Technique teacher. She's also a high performance coach and the author of Make Great Music with Ease!: The Secret to Smarter Practice, Confident Performance, and Living a Happier Life. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Creativity in music and writing Timing and readiness when approaching a book How perfectionism can hinder your creative process Tips for performing and public speaking, and tackling anxiety How the mind-body connection relates to both music and writing Dealing with physical pain as a musician or a writer (and in the intro, I recommend DeskBound by Kelly & Juliet Starrett) What is Alexander Technique? Integrating music and writing into a creative business You can find Jennifer at artoffreedom.me. Transcript of Interview with Jennifer Roig-Francoli Joanna: Jennifer Roig-Francoli is an international prize-winning violinist and certified Alexander Technique teacher. She's also a high performance coach and the author of Make Great Music with Ease!: The Secret to Smarter Practice, Confident Performance, and Living a Happier Life. So welcome to the show, Jennifer. Jennifer: Thank you so much for having me. I'm looking forward to talking with you. Joanna: Oh, yes. I'm pretty excited about this. We were just saying before the recording, this is my first podcast that's really around music. I don't know why I've missed it so much after like 15 years of doing the show. Jennifer: Well, I'm honored to be the first. Joanna: Yes, indeed. I am interested because why write a book? I tend to think that people have this primary mode of creativity, and yours is clearly music. Why write a book? (when music is your first mode of expression) Jennifer: I've wanted to write a book for a long time. My dad was an English professor, so my favorite class in school was writing. I used to keep journals. I wrote poetry and stories from the time I was really little. I just always loved writing. It’s also been therapeutic for me as an adult, just writing for myself. So writing a book was a thing I always wanted to do. The main thing was to get my ideas across about, specifically, the work I do with the Alexander Technique, music making, and creativity. I just have a lot of ideas, and I wanted to get them out there. So a book made sense. Joanna: So your dad was in the literature field. Were you also encouraged into music as a child? Again, because your primary method, I guess, is music, so writing was second. Did you do that from childhood? Jennifer: I'm told by my mother that when I was two, I declared that I needed a violin. My parents are both musicians, so it makes sense. They would sit around our living room in the evenings when I was a baby, playing quartets with their friends. I vaguely remember sitting in the rocking chair, listening to them and watching them. So when I was two, I fell in love with a violin. My mom is a cellist, and my dad is a violist, but I liked the violin. When I was four years old, my mother discovered the Suzuki method and got me started. So I've been playing the violin since I was four. Joanna: Yes, wow. It's so interesting, isn't it? I think, clearly, when you were a kid, it was fun for you, and it was all around you. I said to you beforehand that I don't really listen to music. I think part of that is my mum likes silence, so we were never really allowed to have sound around. I'm a very quiet person as well and often wear noise-canceling headphones. So it's so weird to imagine you

Why is creative control and owning your intellectual property so important for a long-term author career? How can AI tools help you be more creative and amplify your curiosity? Dave Morris talks about his forty-year publishing career and why he's still pushing the boundaries of what he can create. In the intro, Writing Storybundle; Finding your voice and creative confidence [Ask ALLi]; Does ChatGPT recommend your book? [Novel Marketing Podcast]; Google IO expansion of AI search [The Verge]; Sam Altman & Jony Ive IO [The Verge]; Claude 4; my AI-Assisted Artisan Author webinars. Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com to get started. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Dave Morris is an author and comic book writer, as well as a narrative and game designer, with more than 70 books and over 40 years in publishing. He is best known for interactive series such as Dragon Warriors and Fabled Lands. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Keeping your IP for long-term earnings Working on your own projects to maintain creative control Benefits of AI tools for long-series authors AI as a research and brainstorming assistant How creative confidence leads to confidence in using AI tools Using AI to advise on marketing strategies The potential of AI to enhance emotional expression in writing The future of gaming with AI integration You can find Dave at FabledLands.blogspot.com, patreon.com/jewelspider, realdavemorris.substack.com or whispers-beyond.space Transcript of Interview with Dave Morris Joanna: Dave Morris is an author and comic book writer, as well as a narrative and game designer, with more than 70 books and over 40 years in publishing. He is best known for interactive series such as Dragon Warriors and Fabled Lands. So welcome to the show, Dave. Dave: Hi, Jo. Joanna: It's good to have you on. So first up— Tell us a bit more about you and how you got into writing and publishing originally, and how you've managed to stay in it for so long when so many have disappeared. Dave: The introduction was making me feel exhausted, because, yes, it is 40 years. I think the Dragon Warriors is having its 40th anniversary this year. So 41 years I've been publishing. At the start of the 80s, there was kind of a craze for role playing, and those kind of choose your own adventure books, solo role playing. So part of it is kind of a luck factor, but you have to look for those opportunities. All publishers at the time needed people who could do that, and there weren't very many of us that could do words and equations and things, and I got lucky with that. I think the why I've stayed in it is the early choices were whether to join the big series like Dungeons and Dragons, and Fighting Fantasy was a big one in Britain, or to do your own thing. I went with smaller publishers and kept my own IP and kept control of it. I think the difference there is, at first I thought, I wonder if this is a mistake. Like friends were making more and getting bigger checks than I was to start with, but then I noticed I was getting foreign rights checks a few years later that were really beginning to add up. Of course, by keeping the IP, it means I'm still earning from those things 40 years on, because I still control them. Joanna: That's really interesting. That decision, you said that was hard back then. Of course, we have seen in recent years, some of those comic book artists particularly are sort of trying to come back to the big companies saying, well, it's just not fair. It seems a very strong decision to make back then, when being more independent was not really a thing. Dave: Well, maybe I picked that up from comics because I was a huge Marvel comics fan. You know, I was 10, 11, 12, and I was aware of the problems of Jack Kirby, and even Stan Lee. I mean, he was paid well by Marvel, but considering that he's spawned a multi-billion dollar industry, he wasn't paid that much. So maybe I just thought about creative control. I think partly it was just that I like to have creative control. You want to go in and be able to say the cover should look like this, and pick your own artists, and really just feel that it's your work, not somebody else's. So although I have done plenty of hack work as well for other IPs, I think I bring my best game to my own stuff. Joanna: Hack work. That's an interesting phrase. Is that writing for hire, really? Dave: Yes. I mean, I did the Teenage Mutant Ninja Turtle books, for example. Joanna: That's awesome! Dave: I know, it is. I was a comics fan, so they said, “We want you to do these comics.” This was the kid’s department at wh

How can you embrace the process of change in life and author business, especially in an era of AI? How can you take control of what's possible and be more comfortable with uncertainty? How can you develop a career portfolio that future proofs you in changing times? April Rinne shares her insights into how we can flux. In the intro, KDP royalty changes and printing costs; The Pre-Launch Checklist [Draft2Digital]; Audible opens AI narration to some traditional publishers [Publishing Perspectives]; US Copyright Office Fair Use; Plus, join me for a live webinar on The AI-Assisted Artisan Author; Signing Death Valley at BookVault; Successful Self-Publishing 4th Edition; Egypt with Luke Richardson on Books and Travel. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  April Rinne is a futurist, professional speaker, lawyer, and the international bestselling author of Flux: 8 Superpowers for Thriving in Constant Change. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes The human dimension of change The “flux mindset” — how individuals relate to and show up for change Changes we choose vs. those we don't control Immediate changes vs. slower societal shifts The benefits of being proactive with change Uncertainty that comes with AI and technology developments The concept of the portfolio career — more resources from April here. You can find April at AprilRinne.com or FluxMindset.com. Transcript of Interview with April Rinne Joanna: April Rinne is a futurist, professional speaker, lawyer, and the international bestselling author of Flux: 8 Superpowers for Thriving in Constant Change. So welcome to the show, April. April: Thank you so much, Jo. I'm delighted to be here. Joanna: I'm so excited to talk about this, but first up, just— Tell us a bit more about you and why you decided to write a book on this topic when you were already reaching so many people with your message. April: It's quite interesting because I think a lot of people today do know me as a futurist, trained as a lawyer, business strategy, all of that. We can have that conversation around the need I was seeing in the business world around, frankly, just how bad humans are at change and uncertainty and the unknown. Just to be clear, this predates the pandemic by a long shot. So I actually started germinating the book, I would say, in about 2014. It was like a long time in coming, and the thesis continued to grow and deepen. Obviously, when the pandemic hit, people are like, “Oh, flux. Yes, world is in flux. I don't know what to do.” So since 2020, there's been a real zeitgeist around it, but for me, it goes much, much, much deeper and much further back in history. So one piece is, just in the business world, in the work I was doing, how fraught people's relationship with change is. Also, my entire career has been global. So I would work in different cultures, with different kinds of organizations, in different settings. I noticed this is a very universal issue as well. It's not as though one place or one people is better at change or worse at change. All humans are really good at some kinds of changes and really not so good at others. So there was a cultural component. I really love getting into the cultures of change and what we can learn from one another, and the fact that everyone has something to contribute to this conversation, and everyone has something to learn. So there was that piece as well. Then really, the real genesis—and I realize I'm getting pretty personal pretty fast, and we've just started this conversation, but I do want to kind of put it all out there. For many years, I didn't share much of my personal story, not that I didn't want to talk about it. I was always an open book about it personally, but you have those filters between who am I professionally and who am I personally, and what parts of me do I show to what people, and all of that. The fact is that my real interest in what do you do when you don't know what to do, and what do you do when your entire world is thrown in flux, is deeply, deeply personal. So if I think, like, how did I get into writing a book? This goes back more than 25 years. My first really big experience with change and uncertainty happened when I was 20, and I was at university, and I got the phone call that no one ever wants to get or expects to get, which was that both of my parents had died in a car crash. Imagine? Like, there's my world totally flipped upside down. I was actually overseas. I was in the UK, and I got this phone call. Everything changed

What can prose writers learn from poets about language, line breaks, and punctuation? How can we help people engage with our work in different ways? Abi Pollokoff talks about her advice from poetry. In the intro, how to reframe success as a writer [Ink in Your Veins]; How I Write Podcast with Dean Koontz; Direct selling [SelfPublishing Advice]; Successful Self-Publishing 4th Edition; ElevenReader publishing. This episode is sponsored by Publisher Rocket, which will help you get your book in front of more Amazon readers so you can spend less time marketing and more time writing. I use Publisher Rocket for researching book titles, categories, and keywords — for new books and for updating my backlist. Check it out at www.PublisherRocket.com This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Abi Pollokoff is an award-winning poet, editor, and book artist. Her debut poetry collection is night myths • • before the body. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes What makes a good poem? Balancing academic and fun elements in poetry Judging poetry on its purpose and impact, rather than on personal tastes Relevance of poetry techniques in prose writing The significance of punctuation in both poetry and prose The importance of page layout in poetry Tips for performance and spoken word poetry Creating and marketing a poetry collection Commercial realities and opportunities for poets Find out more about Abi at AbiPollokoff.com or on Instagram @AbiPollokoff. Transcript of Interview with Abi Pollokoff Joanna: Abi Pollokoff is an award-winning poet, editor, and book artist. Her debut poetry collection is night myths • • before the body. So welcome to the show, Abi. Abi: Thank you so much, Jo. I'm so excited to be here. Joanna: Yes. So lots to talk about today, but first up— Tell us a bit more about you and how you got into writing poetry, as well as making it part of your job, as well as your passion. Abi: In terms of how I got started, really, I started with books. I always loved reading, and reading is such a big part of living a literary life for me. I read poetry when I was young, you know, Dr Seuss, Shel Silverstein. So I found myself reading language and story that just had fun in it. I had always loved creative writing assignments in school, and I connected with poems. I think when I really first found my way into my current understanding and relationship to poetry was in my last year of university. I studied at Tulane University in New Orleans, and in my last year, I took a series of classes that coalesced all around the same time period of study. So I was taking a class on the French avant-garde movements of the first half of the 1900s. We were reading a lot of Dada and Surrealism. At the same time, I was taking a poetry workshop from the poet Andy Stallings, and we used a primary course text that covered around the same time period. So I was immersed in this area of literature that was concerned with the possibilities of language, of language without self-censorship, of linguistic freedom. It was a time when I really needed that permission to play and to explore and to trust myself. So I gave myself that permission, and it's transformed where I am today. In terms of my job, I think I really believe deeply in the value of reciprocity. So I knew that if I wanted to have a book in the world one day to take up space on a shelf or in a mind, I wanted to be able to make space for other books to exist and for other writers to see their names in print. I just wanted to give back into the community, as well as being a part of it. Joanna: Oh, so much there. I'm really interested in this juxtaposition there of this academic side of poetry, and you studying it and studying literature. Then you also mentioned the word “fun,” which I thought was interesting, and also permission, and trying to get rid of that self-censorship. I feel like poetry, in particular, has a real difficulty with academic snobbery around what is an acceptable poem. So I wondered, I mean, I know it's a matter of opinion, but— What makes a good poem? How do you balance the academic side with the fun side and letting loose? Abi: I'm so grateful for this question because I think you're right. I feel like for such a long time, Poetry with a capital P had very specific expectations and a very specific origin story. I don't think that an academic poem is the only kind of a good poem. Of course, everyone's allowed to have taste and preference. One person might like chocolate ice cream and one person might like vanilla, and each flavor is equally valid. For me, I believe — A good poem is one that makes you feel something, full stop. In your body, a good poem is one that comes alive off the page. So that can be a sonnet with the perfect volta, that turns, that tw

How can you explore the edges of your creativity to find your next becoming? How can you turn the evolution of your life into art? Pia Leichter talks about her creative courage, different ways to rest, and intuitive book marketing in this interview. In the intro, Lessons from Six Years Writing Full-time [Sacha Black]; Reflections on big shifts in life, creativity, and mindset; Spotify Transitions Select Audiobook Distribution Services to INaudio [FindawayVoices]; Death Valley fulfilment; and Successful Self-Publishing Fourth Edition; Writing memoir and non-fiction — I'm on the Writers Ink Podcast; plus Lindisfarne on Books and Travel. Plus, AI can be used in films that could win Oscars [The Week]; and Executive Order to advance artificial intelligence education in the USA [White House]. Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 15% off the premium edition at www.ProWritingAid.com/joanna This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Pia Leichter is an award-winning creative director and coach, founder of the Kollektiv Studio, and the author of Welcome to the Creative Club: Make Life Your Biggest Art Project. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes What does a creative director do? Overcoming the fear of writing a book How to take control and not let life just happen Tapping into your next becoming Type 1 fun vs. type 2 fun The necessity of rest for creativity Marrying artistic expression and commercial objectives Changing the scarcity script around books and money You can find Pia at kollektiv.studio. Transcript of Interview with Pia Leichter Joanna: Pia Leichter is an award-winning creative director and coach, founder of the Kollektiv Studio and the author of Welcome to the Creative Club: Make Life Your Biggest Art Project. So welcome to the show, Pia. Pia: Thanks so much, Jo, for having me on. I'm excited to be here. Joanna: Oh, yes. So first up, tell us a bit more about you. What is a creative director, anyway? What part does writing play in your business? Pia: A creative director typically can work in different creative fields, such as advertising, film, fashion, you name it. I came from the world of marketing and advertising, so in that landscape, a creative director oversees the creative vision for different brands and different projects in the studio. They marry artistic expression with commercial objectives. They also manage a creative team and kind of blends magic and logic, strategy and creativity, to create an impact in our clients’ lives and the lives of their consumers. Joanna: That sounds pretty cool. Pia: It was pretty cool. It was good. It was really good. It's where I spent well over a decade. So it was very rewarding work. I mean, as a creative director, at least in that world, you can have either a design background or a writing background. So I was like the copywriting background. Joanna: Okay, and what is it you do now then? Pia: Now I work as a creative partner, working with— Well, I think the simplest way of putting it is, I help people create. I help people create brands, businesses, dreams, art, what they're being called to create. People who do things differently to make a difference, those are generally the people I work with. I call it sort of a creative midwife. So I help people at different sticky junctures in life, often when we're at this creative evolution point, when what we used to create was successful wonderful, whether it's a business or a creative venture, but it's just not floating our boat anymore. We're just being called to do something different, and that can be both thrilling and terrifying at the same time, because it's like —  What is going to come next? What is my next becoming? What is my next creation? I often partner with creatives that are at that point. Then what's great about it is I have different tools at my disposal. I'm also a certified coach, so I bring together coaching and creativity in the form of narrative development, storytelling, brand strategy, to actually help bring whatever it is they're looking to bring to life into the world. So I get to combine both of those things, depending on where people are in their journey. Joanna: Why this book, then? Because it sounds like you've got lots of different strands to your business and your creative life. Why write this book? What part does that play? Pia: That's a fantastic question. When I left my agency, the last agency I worked for, I think it was 2021, my mother passed away suddenly. She ga

How can you implement ‘See, Do, Repeat' in your writing and author business? How can you embrace optimism as a creative entrepreneur and move past fear of judgment to publish your book? Dr Rebecca White shares her journey and tips. In the intro, Short form audio opportunities and tips [Self Publishing Advice]; Wiley's guidelines for AI usage; Collective licensing for UK authors [The Guardian]; Entrepreneurship and writing, I'm on The En Factor Podcast; Plus, Successful Self-Publishing Fourth Edition on pre-order, and I’m on the El Camino de Santiago Pilgrim Podcast talking about my walk along the Portuguese coastal route. Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com to get started. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Dr. Rebecca White is an award-winning entrepreneur, executive board member, professor, and the author of See, Do, Repeat: The Practice of Entrepreneurship. She's also the host of the En Factor Podcast. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Rebecca's entrepreneurial journey and background Actionable steps to embrace the entrepreneurial mindset The “See, Do, Repeat” framework Applying the “See, Do, Repeat” framework to author entrepreneurship The role of optimism in entrepreneurship Transitioning from academic writing to popular books Overcoming fear of judgement by peers You can find Rebecca at DrRebeccaWhite.com. Transcript of Interview with Dr. Rebecca White Joanna: Dr. Rebecca White is an award-winning entrepreneur, executive board member, professor, and the author of See, Do, Repeat: The Practice of Entrepreneurship. She's also the host of the En Factor Podcast. So welcome to the show, Rebecca. Rebecca: Thank you, Joanna. I am honored to be here. I love your podcast, and I'm excited. I am reading your book Pilgrimage, and I just love everything that you've done. So it's really great to be here and have this conversation today. Joanna: Oh, well, thanks so much. So first up— Tell us a bit more about you and what drives your interest in entrepreneurship. Rebecca: I grew up in this small town in West Virginia. I don't know if you've ever been there, but it's quite rural. I always had these dreams and interests of doing other things rather than being in a small town. I had a wonderful mother. Her name was Betty White. So great name, maybe not the Betty White most people think of. She had an entrepreneurial mindset back before we even had the words to put with it, and so I learned about this whole mindset from her as a child. It's really driven everything I've done. It's kind of like it grabbed me, and I had to hold on. So I've really applied an entrepreneurial mindset in everything that I've done, from being an educator to a book author to a podcaster to even a corporate board member. You mentioned all those slashes in my career, I think that's part of being an entrepreneur as well, this whole idea that there's always something new and a new opportunity to explore. So it's really just been a part of my life, and everything that I've done, I think because I learned it from her. Joanna: That's cool. When you said West Virginia, I just had that song playing, “Take Me Home, Country Road.” Rebecca: Yes, everybody knows that. Joanna: Yes, that's the only thing. I've never been there, but that's what it brought to mind, which was quite funny. So you were in the small town and you had this mindset, but how did you get out of the small town and get into work? How did you make it out of there? I know some people listening, it might just be a life situation they're trapped in, or a job. Many people are in a job, and they might want to be more entrepreneurial, but they didn't have the mindset that your mom gave you. How did you get out of that small town? How can other people get out if they feel trapped? Rebecca: That's a really great question. For me, it was education, and I just kept going. My parents valued education. My mom was very curious, and she was way ahead of her time, the way she approached life and saw things. She had her own business. She was a florist. When I graduated with my undergraduate degree, she invited me to come back and take over the business, and that's like the last thing I wanted to do. I had worked in that business all my years growing up. It was great for her. It was a great opportunity for our family. It afforded my brother and I the opportunity to get an education. Once I left and went to college—and I didn't go that far away at first—but once I went to college, I just knew that I wasn't going to go back. There wasn't a lot there, and fortunately, my parents d

How can you shift your writing and publishing process to focus on YouTube and podcasting as a primary audiobook focus? How can you use AI tools to help you create, publish, and translate your books? Derek Slaton goes into his indie author process. Inspired by Derek, you can now find my audiobooks on YouTube: Books for Authors on YouTube @thecreativepenn; and my fiction, short stories, and memoir on YouTube @jfpennauthor. In the intro, Spotify has expanded audiobooks into Germany, Austria. Switzerland and Liechtenstein, and Publisher Rocket has introduced more country stores; Second Edition of The Business of Being a Writer by Jane Friedman; T. Thorn Coyle on the MidList Indie Author [Wish I’d Known Then Podcast]; What if AI replaces me? [Claire Taylor What If Podcast]; plus, my Successful Self-Publishing Fourth Edition is underway, coming June/July! This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Derek Slaton is the author of the Dead America epic zombie series, with more than 100 books in the main series and many more spin-off stories. I heard Derek on the Brave New Bookshelf Podcast and wanted to ask him some more questions. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Zombie book tropes and settings Utilizing AI audio tools to efficiently output audiobooks Finding keywords and creating thumbnails for YouTube audiobooks Manualling adding ads to monetize your audiobook on YouTube YouTube audience vs. Audible audience Publishing audiobooks on podcast platforms Using AI tools to overcome the cost barrier of production You can find Derek at his YouTube Channel @DerekSlatonHorrorAuthor. Transcript of Interview with Derek Slaton Joanna: Derek Slaton is the author of the Dead America epic zombie series, with more than 100 books in the main series and many more spin-off stories. So welcome to the show, Derek. Derek: Thank you. It's good to be here. Joanna: I'm excited to talk to you, but first up— Tell us a bit more about you, and how you got into writing, and why you love zombies so much. Derek: So I started writing many, many years ago. When I was in high school, I rented Dawn of the Dead on VHS, and the movie itself didn't really scare me, but it was when I went to bed that night and started thinking about, “Hey, what would I do in a zombie apocalypse?” It was like a light switch was flipped. So it's like I had to start writing down what I would do, and over the years and decades, it just sort of grew from there. I used to be a photographer. I was a concert photographer traveling the country with bands, and then I moved over to commercial real estate. When I was on the road, I would have my laptop so I would just write. Over about four or five years, I built it up enough that I could go full time. I went full time with it in January of '24, so I'm a little more than a year into it. Joanna: Brilliant. Then I want to come back on the zombie books, the tropes of the zombie books. So I read some zombie, like Jonathan Maberry. I'm sure you've read some of Jonathan Mabery's stuff, but he says, “It's not about the monsters, it's about the people who fight the monsters.” I wondered if you could talk about the tropes of zombie books and why you just have an unending number of zombie stories in you?! Derek: The great thing about the zombie apocalypse, is that it's happening to everybody everywhere, and everybody has their own story. So there's a million stories that can be told in the zombie apocalypse. It's not just the strong military type fighting. It's the waitress having to deal with zombified customers, and the high school students having to deal with classmates, and just on down the line. There's just so many different scenarios. I'm three and a half million words into my series, and I still have another hundred stories plotted out that aren't really repeats of what I've already done. Joanna: So you're writing about America, but obviously it's very, very big. Are you writing about places you've been to or you know yourself? Or are you putting in different places? Because place makes a difference, doesn't it? Like it's different whether you're in the Florida Everglades versus up in the mountains? Derek: It's a combination. I have been all over, but a lot of the places I haven't been, Google Maps of all things, has really helped me out. I'll look at the town, and then I'll drop myself into street view and just kind of walk around the area and see what my characters would be seeing and write it from that perspective. Also it comes directly from places I'v

What are the different ways you can distribute and monetise your ebooks and audiobooks through Kobo Writing Life? How can you market them more effectively and reach more readers? With Tara Cremin. In the intro, the potential impact of tariffs and what to do about it [Self Publishing Advice]; Pep talk for authors during chaotic times [Publishing Confidential]; 8 ways to get more value from your backlist [BookBub]; Death Valley Kickstarter — and writing thrillers webinar. Write and format stunning books with Atticus. Create professional print books and eBooks easily with the all-in-one book writing software. Try it out at Atticus.io This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Tara Cremin is the Director of Kobo Writing Life, Kobo's independent publishing platform. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Changes in the indie book industry over the past decade How Kobo Plus compares to other subscription models Catering to different audiences by offering different book versions Tips for maximizing income from ebooks and audiobooks on Kobo Applying for promotions to expand your potential audience The payment model for Kobo Plus and library books Kobo's stance on AI-assisted books You can find Tara and the Kobo Writing Life team at Kobo.com/writinglife or email them at [email protected]. Transcript of Interview with Tara Cremin Joanna: Tara Cremin is the director of Kobo Writing Life, Kobo's independent publishing platform. Welcome back to the show, Tara. Tara: Thanks, Jo. Thanks for having me. Joanna: Oh, it is great to have you back on the show. It's actually been four years, which is crazy. Tara: I can't believe it. Joanna: I know. So I thought we'd go back to the beginning. Tell us a bit more about you. When did you get into the book business, and what are some of the changes you've seen for authors since then? Tara: Sure. So I've been working for Kobo since 2012, which feels like a lifetime. When I started, the company had created some great, but kind of relatively simple, eReaders. They were just starting to dip their toe into really expanding what physical devices could do. Then you fast forward to 2025, and we're the second largest manufacturer of eReaders, after our friends in Seattle. So part of the work that I do on Kobo Writing Life, I've been working on it basically since day one. Kobo Writing Life was created as a platform for authors who wanted to publish directly to Kobo readers. So I've been kind of working on that. The biggest change on the author side that I can really think of is just the expansion of the tools. I think it's easy to not always think back to 2012 because things move so quickly. I'll be like, “Oh, that was ages ago,” but it'll be like four years ago. When you're actually thinking about 2012, authors were uploading a Word doc and publishing their ebook, and then that was it. There wasn't a lot of different things available or more opportunities. Now, authors can really easily create accessible and like really beautifully designed ePubs with tools like Vellum and Atticus. They can publish audiobooks to Kobo, they can reach libraries, join subscription programs, and take advantage of all the promotional tools that are available. So I think the biggest change is just that there's more opportunities now for authors than when I started working in the book business. Joanna: Oh, and— What about the growth of Kobo for indies? I mean, we've heard before some of the stats around the number of self-published books on the Kobo platform. That's grown as well, hasn't it? Tara: It has. I have some stats for you. When we look at self-publishing on Kobo, it makes up about 25% of the units for single copy sales. Then if we think about the subscription reading, it makes up about 60% of English language subscription reading is all self-published content. It's huge. Joanna: Wow, that's incredible. So indie authors are important to Kobo, I guess we could say. Tara: Yes, and it started with somebody wanting to email a Word doc and get it published, which is why Kobo Writing Life was created as a platform. We've really been able to expand it and add additional features. Kobo has always taken a global stance of the digital book market, and I think we realized pretty early that the indie authors were really integral to that. Something that I don't think we talk about a lot because I'm primarily focused on the English language side, but we also have a portal that's just for users in Japan that's very self-contained in Japanese. Last year, we actually localized in traditional and simplified Chinese for our friends in Taiwan and Hong Kong. So the Kobo Writing Life platform is now available in eight languages. So we know how integral the independent authors are to the global book business. Joanna

What’s the difference between telling a story on screen and on the page? How does indie film production overlap with indie publishing—and what can writers learn from the world of filmmaking? Why might a producer choose creative freedom over big studio deals, and what does that mean when it comes to book marketing? Gretchen McGowan talks about her memoir Flying In: My Adventures in Filmmaking, navigating the independent film world, and finding her voice as an author. In the intro, NaNoWriMo shutting down [The Verge]; Amazon introduces AI-generated Recaps; Thoughts on the creative cycle; How to Write a Novel audiobook on YouTube; Mapwalker fantasy novels on YouTube. Plus, Death Valley, A Thriller Kickstarter and thriller writing class; J.F. Penn on The Adventure Story Podcast; Death Valley expert Steve Hall on the Books and Travel Podcast; My photos from Death Valley. Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 15% off the premium edition at www.ProWritingAid.com/joanna This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Gretchen McGowan is an award-winning independent film producer, filmmaking lecturer, and the author of Flying In: My Adventures in Filmmaking. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes What does an indie film producer actually do? The isolation of writing a book vs. making a film The fear of underserving your audience Tools for writing the “truth” in memoir Seeing a new place for the first time through the eyes of a filmmaker The parallels of self-publishing and the indie film world Utilizing your network to help market your book AI tools being used in this democratization of film You can find Gretchen at GretchenMcGowan.com and GoldcrestFilms.com. Transcript of Interview with Gretchen McGowan Joanna: Gretchen McGowan is an award-winning independent film producer, filmmaking lecturer, and the author of Flying In: My Adventures in Filmmaking. So welcome to the show, Gretchen. Gretchen: Thank you so much, Joanna. It's a dream to be here. Joanna: Well, it's going to be so fun talking to you today. First up— Tell us a bit more about you and what you actually do in the indie filmmaking industry, and what even is that? Gretchen: Yes, well, I'm an independent producer. I come from a freelancing background in the independent film world. We make largely films that are kind of under $15 million, although that fluctuates all the way down to the really almost no budget kind of film. When you're a producer on those kinds of films, you wear many, many hats, because your footprint is small, your crew is smaller. So you have to be good at many things, or at least pretend to be. A lot of that is trial and error. So that's been largely my background. I'm now at a company called Goldcrest Films. They're based in London, but we have a branch here in New York, and there I oversee film. So I'm a little less hands on at this point with each film. We also do documentaries, and on those, I'm very, very hands on. Joanna: You said that you wear many hats, so just be a bit more specific. What are the actual things that a producer does? Gretchen: Sure. So in the early stages, you're, of course, approving scripts, making script changes with writers. You are casting with the casting director and the director of the film. Then you're location scouting at distant locations, even nearby locations. You are involved in really every decision that is made, and you're trying to help tell a story with your director. The director really is king in this case, or queen, and you're there to facilitate that. To make sure that their vision of this script is seen on screen by you. Joanna: Do you manage the budget, or is that somebody else? Gretchen: You do. That's one of the less glamorous things, but I still enjoy it because every aspect of that film is reflected in that budget. You have to make sure going into it, it's a little bit idealistic what your budget might be at that point, but it's based upon experience. So it's not a fantasy of what that budget will be. You'll look at similar budgets where you ultimately landed to create that budget, and to know what it takes to get the film actually to market. Joanna: Then once the film is made, are you involved in the editing at all? The actual sort of what happens after the filming? Gretchen: Definitely. To me, the editorial process is the final chance to write the script again. I come from editing, actually. I started out kind of through the back door, in the finishing process in edi

What are some ways you can market a book during a launch period using audio, video, and text? What does my JFPenn voice clone sound like narrating the first two chapters of my thriller, Death Valley? J.F. Penn is the Award-winning, New York Times and USA Today bestselling author of thrillers, dark fantasy, crime, horror, short stories, and travel memoir. Jo lives in Bath, England and enjoys a nice G&T. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Examples of multimedia book marketing for a book launch — Death Valley Book Trailer; Books and Travel interview with Death Valley expert, Steve Hall; also on YouTube; Video of Death Valley pictures, and more Two chapters of Death Valley, a thriller, written by J.F. Penn and digitally narrated by my JFPenn voice clone on ElevenLabs, produced by Simon Patrick, 10XB You can find DEATH VALLEY at JFPenn.com/deathvalley. The Kickstarter runs until 15 April, and then the link will redirect. It's also available on Amazon for pre-order (available in June). Transcript Hello Creatives, I’m Joanna Penn and this is episode #802 of the podcast and it is Wednesday 2 April 2025 as I record this. In this extra inbetweenisode, I’m sharing the first two chapters of my new thriller, Death Valley, which you can listen to after this introduction. Of course, I hope you enjoy the story and want to join the Kickstarter at JFPenn.com/deathvalley  but I also thought it might be useful for you in several ways:  Firstly, it is made with my voice clone on ElevenLabs, so if you have had your doubts about digital narration with AI, then perhaps this might help you think about it some more. I have found it quite strange proofing the story and listening to my voice, but I love it, and the amount of time it saves me, and effort, is well worth it. My audiobook narrator voice is different to my more casual podcasting voice so you will notice that, but I hope you agree that it really does sound like me. I am planning on licensing it as well in the hope of creating another stream of income.  If you notice points where you think, that’s sounds strange, or that’s wrong, well, the same thing happens when you listen to human narration. I think this is within the same levels I’d expect from a human. Why else might this be useful for you? Well — It’s book marketing, and we all need reminding of different ways to market a book. I am trying to combine audio and video as well as text for this launch. If you go to the Story page on the Kickstarter, you will see I have a video of human me talking and showing you the book — As well as a book trailer with images generated by Midjourney and brought alive with RunwayML, and also text about why I’ve always loved deserts. I also have an interview about Death Valley on my Books and Travel Podcast with Steve Hall, a Death Valley expert, and that’s out now. It is an audio podcast – just search Books and Travel on your favourite app, or you can watch our discussion on video on YouTube @jfpennauthor. Plus, I have made another video with my photos also on YouTube, and of course, I have social media posts every day scheduled with BufferApp, and some paid ads, all underpinned by email marketing. Yes, I am putting in the marketing effort, because none of us can just stick a book up on a platform and expect it to sell. You have to do something, and you have to push your comfort zone about what you do. I hope this has given you some ideas, and if you love fast-paced thrillers, or if you want some ideas for your Kickstarter campaign, check it out at JFPenn.com/deathvalley  The post Death Valley Audiobook Chapters And Book Marketing Tips With J.F Penn first appeared on The Creative Penn.

What's the difference between writing a book and writing a screenplay? What are the different business models? If you've written a screenplay, how can you get it read? TD Donnelly talks about the challenges and rewards of screenwriting, as well as his first thriller novel. In the intro, ProWritingAid spring sales 25% off; Key takeaways from the Future of Publishing conference [Written Word Media]; Curios for authors; Indie author’s scam survival guide [Productive Indie Author]; Writer Beware; OpenAI’s 4o image generation model launch [OpenAI]; Plus, check out Death Valley: A Thriller by J.F. Penn. This episode is sponsored by Publisher Rocket, which will help you get your book in front of more Amazon readers so you can spend less time marketing, and more time writing. I use Publisher Rocket for researching book titles, categories, and keywords — for new books and for updating my backlist. Check it out at www.PublisherRocket.com This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  T.D. Donnelly is the author of the thriller The Year of the Rabbit. He's also been a screenwriter for more than 25 years, with credits including Sahara with Matthew McConaughey, Conan the Barbarian, and adaptations for the works of Ray Bradbury, Clive Cussler, Stan Lee and others. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Challenges of being a screenwriter The competitive nature of the film industry compared to indie publishing Payment structure for screenwriters — stages of payment, production bonuses, and residuals Regaining rights to old, unpublished screenplays Writing differences between screenplays and novels Craft and pitching advice for aspiring screenwriters Why Tom is not worried about AI in the film industry You can find Tom at TDDonnelly.com. Transcript of Interview with Tom Donnelly Joanna: TD Donnelly is the author of the thriller The Year of the Rabbit. He's also been a screenwriter for more than 25 years, with credits including Sahara with Matthew McConaughey, Conan the Barbarian, and adaptations for the works of Ray Bradbury, Clive Cussler, Stan Lee and others. So welcome to the show, Tom. Tom: Hey, Jo. How are you today? Joanna: Oh, I'm good. It's really fun to talk to you about this. So first up— Tell us a bit more about you and how you got into screenwriting and, particularly, into adaptations. Tom: Okay, so I grew up in New Jersey. My father was an accountant in Manhattan, and my mother was a housewife raising three boys, which is not easy, and sometimes doing a little bit of real estate. So nobody in my family had ever been in a creative field. I had no connection, but what I did have was a 20 minute bike ride from my house growing up, sometime around 10 years old, they built a multiplex, like a 10-movie theater. Back in the 80s, that was quite something. I figured out that on a Saturday, I could ride my bike down like four blind alleys and along the median of a six lane highway for a little bit. It was probably not a good idea, but I could ride my bike to that movie theater, chain it up, spend three or four bucks for a matinee ticket, and then sneak into at least two other movies after that. I was absolutely hooked. I was like, oh my god, this is the best. This is the 80s. This is Raiders of the Lost Ark and Empire Strikes Back. I was transported every weekend into other fantastical worlds. I feel like it indoctrinated me into story and into the scope of story and the power of story. It was all the idea that the Japanese, they have a 100-year plan. When you want to become something in Japan, you apprentice for 10 years, and you just spend all those 10 years learning everything you can so you can become an expert. I guess we call it the 10,000 hours now. I realized at age 15 hearing this, I had like a brainstorm. It was like, hey, if I did that, that's about 10 years of my life. I would still only be like 25 or 26 if I spent all my time just trying to be a screenwriter. If I did that, I would be 25, and if it doesn't work out, I could still do something else at that point. I'm still really young and all that sort of stuff. So I kind of set out with that goal in mind. I told my guidance counselor in high school, I was like, “I would like to be a screenwriter in Hollywood.” The guy just looked at me like, where do you think you are? What planet do you think you are on? Just had no idea what to do with me. He kept trying to suggest other careers that were reasonable, and I just was adamant. So he was like, okay, I'm just going to wash my hands of you and let you go. I've never reached back to contact him, but that would have been funny. Anyway, I got my undergrad at Vassar with an English and Drama double major. Then I got accepted to USC Film School for a master's degree in the directing program, actually. My the

How can we avoid the mistake of comparing our first drafts with the finished books we love? How can we improve our manuscripts? Kristopher Jansma gives his tips. In the intro, Finding your deepest reason to write [Ink In Your Veins]; London Book Fair, AI audio and ‘vibe coding' [Self Publishing with ALLi]; Pirated database of books used to train AI models [The Atlantic]; Fair use and copyright with Alicia Wright; The Guardian strategic partnership with OpenAI; Trump Administration’s AI Action Plan and potential around fair use [Ars Technica]; How to Think About AI: A Guide for the Perplexed by Richard Susskind; Death Valley, A Thriller by J.F. Penn. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Kristopher Jansma is the award-winning author of literary fiction novels, short fiction and essays, as well as Revisionaries: What We Can Learn from the Lost, Unfinished, and Just Plain Bad Work of Great Writers. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes The mistake of comparing first drafts to finished works Dismantling the notion of genius How to turn our manuscripts into masterpieces Knowing when it's time to walk away from a book, or push through and persevere Seeking support from editors and friends Balancing the joyful side and business side of being an author The importance of social media in developing your personal brand Drawing boundaries and protecting personal information in your writing You can find Kristopher at KristopherJansma.com or The Nature of the Fun on Substack. Transcript of Interview with Kristopher Jansma Joanna: Kristopher Jansma is the award-winning author of literary fiction novels, short fiction and essays, as well as Revisionaries: What We Can Learn from the Lost, Unfinished, and Just Plain Bad Work of Great Writers. So welcome to the show, Kris. Kristopher: Thanks for having me on, Jo. Joanna: I'm excited to talk to you about this. First up— Tell us a bit more about you and how you got into writing. Kristopher: Well, I have been a writer pretty much my whole life. I'm one of those writers who, as a child, you couldn't get a book out of my hand. I have a whole storage unit somewhere full of school journals that are full of little stories and things. It was just something that I took to really early and always really wanted to do. As I got older, I started taking it a little more seriously. Then I went to school eventually and studied writing. So it's always been a lifelong love of mine. Joanna: So are you a full-time writer? We're always interested in how people make a living writing on this show. Kristopher: I don't know very many full-time writers, sadly. So I'm an Associate Professor of Creative Writing at SUNY New Paltz College here in New York State. So I'm teaching creative writing, which is wonderful because I get to talk about what I love all the time and help students with their writing. I'm the director of our creative writing program up there right now. Joanna: Well, that's fantastic. It makes me understand a lot more why you wrote this book, Revisionaries. So let's get into that. Why is it sort of just a number one mistake of writers, which is comparing our first draft efforts to the finished books we read? Why is comparing our first drafts to the finished books we read a mistake? Kristopher: I think it's natural, but I think it's a mistake. I mentioned before, I was a big reader as a child and all through my life, and I think that's how most writers get started. We fall in love with books at some point, and reading, and I think it's pretty natural at some points to start to wonder if we could do it too. You know, how much fun it would be to do and give somebody else the great experience that we've just gotten. We model our efforts on the things that we've read before and the things that we admire, of course. Then a funny thing starts to happen, of course, as we get more serious about it, and — We start to realize there's a huge gap between what we're able to do and what our heroes have done in the past. Then I think a lot of people, after having a lot of fun with it at first, start to get really frustrated because they feel like, okay, well, what's the point if I'm never going to be as good as someone like F Scott Fitzgerald. In my case, he was like my hero growing up, or JD Salinger, or somebody like that. I think what we miss, what most of us don't really learn much about, is that those writers only achieve these kind of great masterpieces after tons of failure, rejection, screw ups, mistakes. A lot of them had a lot of help from other peo

How can writing help you through difficult times, whether that's a change you didn't anticipate or an experience of grief? How can you differentiate between writing for yourself vs. writing for publication? Karen Wyatt gives her tips. In the intro, Amazon opens up AI narration with Audible Virtual Voice on the KDP Dashboard [KDP Help]; Voice Technologies, Streaming And Subscription Audio In A Time Of Artificial Intelligence; Spotify announces short fiction publishing for indie authors [Spotify]; Audio for Authors: Audiobooks, Podcasting, and Voice Technologies — Joanna Penn; Writing for Audio First with Jules Horne; Writing for Audiobooks: Audio-first for Flow and Impact – Jules Horne. BookVault.app is now printing in Canada, as well as Australia, UK, and US. Plus, Measure your life by what you create: 50 by 50; and Reykjavik Art, Northern Lights, and The West Fjords: Iceland, Land of Fire and Ice; Books and Travel Podcast returns this week; Writing the Shadow on the Biz Book Broadcast with Liz Scully; ElevenLabs speech to text for dictation. Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com to get started. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Dr. Karen Wyatt is a retired hospice physician and bestselling author of books about death, loss, and grief. She's also the host of the End-of-Life University Podcast and an inspirational speaker. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Different types of grief that we deal with throughout life Why write about grief and end of life? Using writing to deal with the complex emotions around grief The role of control in grief Transforming personal writing into publication How spirituality plays a role in the grieving process How to approach writing about family members You can find Karen at EOLuniversity.com. Transcript of Interview with Karen Wyatt Joanna: Dr. Karen Wyatt is a retired hospice physician and bestselling author of books about death, loss, and grief. She's also the host of the End-of-Life University Podcast and an inspirational speaker. Today we're talking about her book, Stories from the Dark Night: Writing as a Tool for Grief. So welcome back to the show, Karen. Karen: Thank you, Joanna. I'm so excited to be talking to you once again. Joanna: Yes. Now, it's been a while, so first up— Tell us a bit more about you and how you got into writing and publishing. Karen: Well, like so many of your guests that you interview here, I've always been interested in stories. I started writing stories when I was seven years old. I wrote a three act play when I was 10, which my school ended up producing. So I guess I could say I'm a published playwright, my one and only play. I've always loved writing down my thoughts and ideas and telling stories and writing them down. I kind of got waylaid in terms of writing by becoming a doctor. So I had a number of years there of intense schooling, and then I was a doctor and a wife and mother at the same time. I had very, very little time for writing. It was precious time if I ever could just sit down and jot down a little story that was in my head. Still, the creative juices kept flowing, as I know you've talked about. Like, just ideas, ideas, ideas every day for stories or things I wanted to write, but I always had to put that aside. I was just too busy. So I finally retired from medicine early, and I was a hospice physician for a number of years. I retired early so that I could write because I'd been gathering all these stories while I worked in hospice. Amazing, beautiful stories from patients I worked with. I just knew it's time for me now to shift into writing mode. I retired early 15 years ago, and I started writing then. I hadn't really thought about what it takes to publish a book, I didn't know that. I finally started delving into that, and through you and your podcast, I learned about independent publishing. I've been able to publish my books myself most of the time. Though, I worked once with a hybrid publisher and then most recently with Watkins Publishing from the UK. It's been a really fun journey for me of finally having a chance later in life to get into the writing that I started when I was seven years old. Joanna: That's wonderful. Just on being drawn to the darker side, I mean, obviously as a doctor, you could have gone into many different areas and ended up being a hospice physician, and— You're writing about end of life. Has that always been an interest? I mean, I guess I'm saying this from the perspective of someone, as you know, I have always thought about death. Like from a very young age, I remember thinking about death and dying. So it

How can you release more creativity into your writing — and your life? What are some practices to foster creativity in a time of change and overwhelm? Jacob Nordby gives his tips. In the intro, tips for spring cleaning as indie authors; Death Valley – A Thriller Kickstarter; Death Valley book trailer; Footprints Podcast – Bath in Literature; This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Jacob Nordby is an entrepreneur and author of several books, including The Creative Cure: How Finding and Freeing Your Inner Artist Can Heal Your Life. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Indications we might need a “creative cure” Practices to strengthen your connection with creativity Journaling as a tool to work through mental and creative blocks Practices around the physical body Tapping into your intuition Overcoming the fear that holds you back Time and effort involved in changing career directions How to keep pivoting, changing, and moving forward You can find Jacob at JacobNordby.com. Transcript of Interview with Jacob Nordby Joanna: Jacob Nordby is an entrepreneur and author of several books, including The Creative Cure: How Finding and Freeing Your Inner Artist Can Heal Your Life. So welcome to the show, Jacob. Jacob: Thank you so much. I'm so glad to be here, Jo. Joanna: I'm excited to talk to you. So first up— Tell us a bit more about you and how you got into creativity and writing. Jacob: Well, I was born … We won't start there! When I was 10 years old, I came out into the living room, and I'd been reading a book, which I did mostly. We didn't watch television or see movies or anything like that. So books were my very best friends. So I came out of the living room and told my parents that I want to be a writer. Of course, I had told them before I wanted to be a spy or firefighter or something. This was the first thing that really hit for me, and I could really feel it. Then fast forward into adulthood, and I promptly forgot that, and plunged into starting businesses and really trying to secure my place in the American dream. I woke up around age 35 realizing that this was all feeling very hollow. After a series of events that turned my world upside down, I moved to Austin, Texas. It was there, working two or three part time jobs and trying to figure out what was next, that I remembered that I really wanted to be a writer. So I began to write about 15 years ago. One of the things that helped me get started was The Artist's Way by Julia Cameron. Are you familiar with that work? Joanna: Yes, absolutely. Jacob: Okay, well, I was sitting in this warehouse and was writing away and began to go back into this book my father had given me, The Artist's Way. It really broke me open. I longed, at some point, to be able to share the process of not just writing, but of discovering who we really are and expressing that. Fast forward about five or six more years from there, and I had the great pleasure of meeting Julia, and she's become a dear friend. So that's one aspect of the work I do, is I work with her and share these things. Also, in my own world, I hold workshops and do one-on-one work with people, guidance work, with both writers and non-writers. It's just something I love because — I see creativity as our vital spark, as our life force energy, and it's meant to flow in every part of our lives. Often, when people will show up saying, “I'm creatively blocked,” we will pull that thread a bit and discover it's not just “creatively blocked.” I'm doing my air quotes fingers right now. It's feeling blocked in life. So, often as we work through what are some channels in life that need to be opened up, they discover maybe it was “I need to clean my garage.” Then they go clean the garage and come back in two weeks and say, “Oh my goodness, I had no idea how much I was boxing up my emotions, my sense of possibility, and everything. I found old boxes from my divorce or from when my mother died. I went through there, and all of a sudden I feel emotionally open and able to express again.” So I love working with people in so many ways and helping them realize that expression is meant to be as natural as breathing for the creative spirit. Joanna: Well, let's get into the book then, because it's called The Creative Cure. I find this an interesting title because the word “cure” implies a sickness where we start from. So I guess you mentioned feeling blocked there. What are some of the things in our

What are the tropes and reader expectations for action adventure thrillers? Why publish into KU and what are some of the ways to market there? How can travel enrich your writing? Luke Richardson gives his tips. In the intro, ProWritingAid launches their Manuscript Analysis tool; Navigating legal risk in memoir [The Indy Author]; Social media for authors in 2025 [BookBub]; Amazon relaunches Alexa, now Alexa+ which is now powered by Claude AI; Scribe, the world’s most accurate transcription model [ElevenLabs]; ElevenReader Publishing to the Reader app; Death Valley, A Thriller by J.F. Penn. Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 15% off the premium edition at www.ProWritingAid.com/joanna This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Luke Richardson is the bestselling author of the Eden Black Archaeological Thrillers and the International Detective thriller series. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Taking the leap into full-time indie authorship Reasons for unpublishing books and maintaining your author brand Researching the tropes and market of your genre The purpose of a prologue and when to include one Tips for writing characters that are unlike yourself Turning travels into stories Why publish in KU instead of wide? Selling non-book items or experiences You can find Luke at LukeRichardsonAuthor.com and his new podcast at AdventureStoryPodcast.com. Transcript of Interview with Luke Richardson Joanna: Luke Richardson is the bestselling author of the Eden Black Archeological Thrillers and the International Detective thriller series. So welcome to the show, Luke. Luke: Hi, Jo. Thank you for having me. This is wonderful to be able to talk to you. Joanna: I'm excited about it. First up— Tell us a bit more about you and how you got into writing and self-publishing. Luke: It's been one of those sort of roundabout ways that a lot of people talk about, but I often cite—this is something I've written on my profiles and written emails about. I often cite my first arriving in India in 2011 as the reason I wanted to write. It was just this transformational moment of being totally culture shocked in a completely different place in a way that I couldn't describe and couldn't really explain. We'd come out of the airport, we're into this taxi going past the slum villages on the edges of this freeway that's sort of 16 lanes wide. There's donkeys, and sports cars, and tractors, and all of this going on. It was just so overwhelming. Although I didn't write for several years after that, it was that excitement about stuff, and the world, and discovery, and adventure that lodged in me. Then when I started to write, those things started to come out of me. Do you know what I mean? They started to come out in my writing. Joanna: That's so funny. We're going to get into travel because you and I are travel geeks. I also remember arriving in India, would have been about five years before that, in the middle of the night in an airport in—it wasn't Delhi—but it was one of the biggest cities. It was like crazy, crazy. So that culture shock is really interesting. How did you then get into indie publishing, as opposed to maybe going traditional? Luke: I was an English teacher in a high school for several years, under the illusions that it would be a creative thing to do because I've always been very creative. I've always loved that. For the first couple of years, it actually was quite creative. Then, I think as I'd done the same classes four or five or six times, over and over again, it became less so. Then I started writing. I came up with this idea for a book, and I was like, great. It was actually set in Kathmandu, and it's the first book in my International Detective series. Someone who's like me in 2011, in the back of that taxi, totally overwhelmed, tasked with finding a missing person in this city that they've never been to. They don't speak the language, they don't know the culture, and they've got to go and find this person. I came up with that idea based on my travels, based on the things that I've done. It was really just a creative outlet. It was a passion. It was something I wanted to do outside of work. Then I finished the book, and I did that thing which we've all done, I think, and you fold your arms, and you go, huh? Half of us is really impressed that you finished this thing, and the other half's like, what do I do now? What do I do with it? I gave my mum a copy and a couple of other friends, and then I went do

How can you use Kickstarter to help bring your creative vision into reality? What are some of the biggest mistakes authors make? What are some tips to ensure your campaign is a success? Oriana Leckert shares her expertise. In the intro, AI-narrated audiobooks from ElevenLabs will now be accepted on Spotify through FindawayVoices; A Midwinter Sacrifice by J.F. Penn with my voice clone for the Author's Note on Spotify; BookVault introduce boxsets and slipcases; Managing your finances [Becca Syme]; How to write non-fiction [EOLU Podcast]; Thoughts on the Berlin film market; Death Valley – A Thriller. Today's show is sponsored by my patrons! Join my community and get access to extra videos on writing craft, author business, AI and behind the scenes info, plus an extra Q&A show a month where I answer Patron questions. It's about the same as a black coffee a month! Join the community at Patreon.com/thecreativepenn Oriana Leckert is the head of publishing at Kickstarter, as well as an author, freelance writer, editor, and consultant. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Types of Kickstarter campaigns for authors Unique rewards to offer your backers Biggest mistakes authors make for a campaign that doesn't fund Bringing your own backers vs. discovery from Kickstarter Tips for creating a visually pleasing page The importance of a pre-launch page Making sure your Kickstarter gets approved Creating a detailed budget for your rewards You can find Oriana and more about Kickstarter at Kickstarter.com/creators/publishing and Kickstarter.com/publishing. Transcript of Interview with Oriana Leckert Joanna: Oriana Leckert is the head of publishing at Kickstarter, as well as an author, freelance writer, editor, and consultant. So welcome to the show, Oriana. Oriana: Jo, I'm so excited to be here talking with you. Thank you so much for having me. Joanna: It's great to have you on the show. So first up, just in case— What is Kickstarter, for anyone who doesn't know? What is your role there? How did you become involved in the publishing side of things? Oriana: Absolutely. So Kickstarter is a crowdfunding platform. We are unique in the crowdfunding landscape for a few reasons. We are only for creative projects, so you can't use Kickstarter for medical bills, investment funding, charitable donations. Every Kickstarter project has to create something new to share with the world. Kickstarter is also a public benefit corporation, which is a sort of legal and business charter that turns us basically into a mission-driven for-profit organization. So our mission is to bring creative projects to life. Everything we do comes back to bringing more creativity into the world through that structure. We are also quite a progressive company. We do 5% after-tax profit donations every year to organizations fighting systemic inequality and doing music and arts education. We are very transparent about our tax contributions, the salary difference between our CEO and the median staff salary. So we do all sorts of things that make us, what I believe, a really ethical place to be and a force for hopefully good in the world. My role is head of publishing. So I've been a Kickstarter six years, which is the longest I've been at any company, actually. I came here to grow our journalism category at the very end of 2018. I have done journalism, I've done comics, I've done publishing. It, sort of unexpected to me, is the best job I've ever had. Which is slightly corny, but worth saying. I can't believe I get to do this work all the time. My background is about half and half digital media and traditional publishing, so I've spent most of my career fully focused on books and the written word in one way or another. I generally describe my job here as one part literary industry expert, one part crowdfunding consultant, one part life coach, and one part cheerleader. So those are the various roles I get to play for my creators. I also get to be out in the world all the time doing wonderful things like this, just kind of talking about Kickstarter and helping people get a better understanding of what it's for, how you can use it, the benefit for authors and creative people of all stripes. Joanna: Oh, that's great. You are a cheerleader. I love your energy. You bring such a great energy. I do feel like Kickstarter, obviously, is a company, but it does have that very creative feel. So I really appreciate that. I've also met you a couple of times in Vegas over the last few years, and so I thought we'd start there. What have you seen in terms of the changes in the author community over the last few years? What are the types of Kickstarter campaigns that authors do? Obviously, we're not all Brandon Sanderson (whose campaign made over $41 million!). Oriana: That's a great question. It's been pretty exciting. So I was hired by Mar

How do you keep the happiness and joy in your writing practice, along with managing the business side of being an author? Marissa Meyer gives her tips. In the intro, How authors can price their books for profit [Self-Publishing with ALLi]; How to recover from author burnout [Self-Publishing Advice]; my Brooke and Daniel crime series in KU; Day of the Vikings; Outback Days and City Nights in the Lucky Country – Books and Travel; replanning with Calendarpedia. Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com to get started. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Marissa Meyer is the New York Times bestselling author of fantasy romance and graphic novels, including The Lunar Chronicles. The Happy Writer: Get More Ideas, Write More Words, and Find More Joy from First Draft to Publication and Beyond is her latest book for authors. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Finding joy and happiness in your creative process Tips for finishing a first draft when you hit a wall Ways to fill your creative well How to make your research methods more fun Coming up for new ideas within a series Managing your to-do list and learning when to say no Remaining positive when querying and pitching Finding joy in book marketing You can find Marissa at MarissaMeyer.com or on Instagram @MarissaMeyerAuthor. Transcript of Interview with Marissa Meyer Joanna: Marissa Meyer is the New York Times bestselling author of fantasy romance and graphic novels, including The Lunar Chronicles. The Happy Writer: Get More Ideas, Write More Words, and Find More Joy from First Draft to Publication and Beyond is her latest book for authors. So welcome to the show, Marissa. Marissa: Hi. Thank you so much for having me. Joanna: It's great to have you on. So first up— Tell us a bit more about you and how you got into writing and publishing. Marissa: Oh, goodness. I always wanted to be a writer. I am one of those. I was a huge reader growing up, loved stories, had a big imagination. So, really, from the time that I was a little kid, I started making up stories and telling them to my parents, asking them to write them down into little books for me. Then as I got older, I, of course, started writing them myself. Then — At some point I realized that this is a job. This is something that people actually can get paid for. You could actually get paid to come up with stories and get your name printed on a book. I think I realized really early on that that was for me, and that's what I wanted to do with my life. So I kept writing. As a teenager, I got really into fan fiction and credit that a lot with learning how to tell a complete story. Beginning, middle, end. I got my bachelor's degree in creative writing and a master's degree in publishing because I thought writing might be a difficult career to break into. I wanted to have a backup plan, and thought, well, if this writing thing doesn't pan out, maybe I can be an editor, maybe I can be a publicist or an agent or something. The deeper I got into learning about publishing, the more it really just cemented how passionate I was about writing and how much I just really wanted to be the writer in this publishing equation. So I wrote many multiple manuscripts that went nowhere, but eventually got the idea for a Cinderella retelling about a cyborg, a futuristic retelling. So that became my debut novel, Cinder. Joanna: Wow. Okay, so it’s really interesting that you did publishing as a degree, as well as writing. Did you have a job before you became a full-time author? Like did you work in the publishing industry? Or did you just go straight from uni into full-time writer? Marissa: No, I did. From university, I got a job as an editor at a very small publishing house in Seattle. That publisher focused mostly on fine art books. So those beautiful coffee table books that you get at museum exhibits and art galleries. You know those books. So it had virtually nothing to do with my ultimate career of being a fiction writer, but it taught me a lot about just the behind the scenes, what goes into creating a book, and the actual production of it, the marketing of it, all of these various aspects. So I did that for five years, and then I spent about a year as a freelance typesetter and proofreader. At which point my first novel sold, and I got to become a full-time writer. Joanna: That's very cool. I love that you did typesetting and stuff like that. We'll come back to the business side, but let's get into the book. So you use the words “happy” and “joy” in the book title, but I feel like many writers think suffering and pain is m

How can you use short stories to improve your writing craft across different genres? How can you make money from licensing your short stories in different ways? How do you structure a short story collection? Douglas Smith shares his tips. In the intro, S&S imprint says that authors no longer need to get blurbs for their books [The Guardian]; James Patterson will be headlining Author Nation 2025; How to sell books from a table [Novel Marketing Podcast]; My lessons learned about screenwriting; Death Valley, a Thriller. Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 15% off the premium edition at www.ProWritingAid.com/joanna This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Douglas Smith is a multi-award-winning Canadian author of novels, short stories and nonfiction, with over 200 short fiction publications in 36 countries and 27 languages. He's also the author of Playing the Short Game: How to Market and Sell Short Fiction, now out in its second edition. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes How beginner writers can use short fiction to improve their writing craft Overview of the different short story markets First rights and second rights for selling short stories Financial expectations for traditionally published short stories Tips for self-publishing a collection Benefits of exclusive short stories Using Spotify playlists as a discoverability mechanism – here's a playlist of my short stories on Spotify How to market a second edition You can find Doug at SmithWriter.com. Transcript of Interview with Douglas Smith Joanna: Douglas Smith is a multi-award-winning Canadian author of novels, short stories and nonfiction, with over 200 short fiction publications in 36 countries and 27 languages. He's also the author of Playing the Short Game: How to Market and Sell Short Fiction, now out in its second edition. So welcome back to the show, Doug. Douglas: Oh, thank you, Joanna. It's great to be here. Thanks for having me back. Joanna: Oh, yes. So first up­— Tell us a bit more about you and how you got into writing and short stories, in particular. Douglas: Well, I guess I did a fair bit of writing in high school and a bit in university. Then I just drifted away from it, pursuing a business career and raising a family, etc. I always told myself I would go back and chase the writing dream someday. I remember, I was in my early 40s, and I came back from a family vacation, and one of the first things I read was the obituary for one of my all-time favorite writers, Roger Zelazny. He was the American science fiction fantasy writer, and he had died far too early at, I think, 56 from cancer. That just drove home the fact that none of us are guaranteed of a someday. So I started writing that summer and turned out about eight short stories. I joined a writing group to get feedback on my writing. Then about a year and a half later, it was actually on New Year's Eve of the following year, I got my first acceptance letter. So that was a great way to end a year and start a new one. So that's how I started. I started with short fiction. I started because one of my favorite writers died far too young. Joanna: What was your previous career? Douglas: I was an IT executive. Just in case people are wondering, I remained an IT executive. I did not give up the day job, so writing was done in spare time. Especially when I started with short fiction, it's very hard to live and raise a family on the proceeds of short stories. Joanna: I think that's a really important thing to say. I suspected you were going to say that. Then just with perspective— So what year was it that you did that first sale? Douglas: That story came out in '97, so a long time ago. That story actually ended up winning an award. So, yes, it was a good start, but I stayed with writing short fiction for about 10 years. Part of that was inertia, and part of it was just writing a novel at that time seemed kind of daunting. I finally did decide that I needed, for the same someday issue, that I wanted to move into novels, and I better not wait any longer. Joanna: Yes. I mean, obviously the publishing industry is quite different from 1997, and we'll come back to some of the other markets. What have you noticed with short fiction in particular, or in general with the indie author community, and things changing? I mean— This book, Playing the Short Game, you self-published this, right? Douglas: Yes, I did, and my novels as well. My collections, which were the first things I pu

Why is ‘story' more important than ‘writing'? How can you write characters that engage the reader? And how can you sell more books by connecting authentically? Douglas Vigliotti shares his tips. In the intro, Bookshop.org will start selling ebooks [TechCrunch]; LinkedIn for Book Promotion [ALLi]; The Money Making Expert, branding and marketing [DOAC]; 24 Assets – Daniel Priestley; My J.F. Penn books by location; Death Valley, A Thriller; Copyright and Artificial Intelligence [US Copyright Office]; Superagency: What could possibly go right with our AI Future – Reid Hoffman and Greg Beato This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Douglas Vigliotti is the author of four books, a poet, and podcaster. His latest book is Aristotle for Novelists: 14 Timeless Principles on the Art of Story. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Why Aristotle? Creating characters that resonate with our readers — and the four important elements to keep in mind Why story is more important than writing Creating complications that make readers want to read on The intersection of commerce and art Tips for pitching podcast interviews You can find Douglas at DouglasVigliotti.com and his latest book at AristotleForNovelists.com. Transcript of Interview with Douglas Vigliotti Joanna: Douglas Vigliotti is the author of four books, a poet, and podcaster. His latest book is Aristotle for Novelists: 14 Timeless Principles on the Art of Story. So welcome to the show, Doug. Douglas: Thank you so much for having me. It's a pleasure to be here. Joanna: It's great to have you on the show. So first up, just— Tell us a bit more about you and how you got into writing. Douglas: My journey is long and winding, but that's probably similar to most writers. I grew up as a pretty, I would say, average or normal American childhood. Youngest of five boys, played hockey, played sports. Believe it or not, writing and books and all of that was not even a thought in my mind until I reached probably my 20s, early 20s, mid 20s. Then kind of a light switch turned on. The first book that I ever wrote, and the first writing that I ever did publicly, was actually a derivative of my business career. It took me following my interest, and growing as a writer and as an artist, to start exploring that more creative side of writing. Then that's how I ended up writing novels and poetry and all that good stuff. Joanna: What was that business? Douglas: My professional career, I started, let's see, 20 years ago. It was sales, selling. I've sold everything from financial services, to medical devices, to payroll and tax filing, to myself. Then I wrote a business book called The Salesperson Paradox, and it was in conjunction with my sales consulting company at the time, and that was how I started into my creative career. So it was totally, totally orthogonal to where I ended up. Joanna: Well, or not. We're going to come back to that because I love this. I love that you have a sales person background. Just so you know, I'm actually the eldest of five children. Obviously, not all boys. So being of five siblings, I completely get, which is very cool. Let's get into the book itself. In case people don't know— Who was Aristotle? Why write a book based on his work? Douglas: So I think in modern day, we throw around the name Aristotle quite a bit because it's referenced a lot in pop culture. I think it's one of those things where you hear the name and you assume—I don't know what you assume. You assume smart, you assume historic, you assume legendary. People probably don't know who he is, and that's always an interesting thing. The fact that he's lasted over 2300 years is something of a testament to itself. So he was a philosopher and a polymath, really. I think his life, it was 384 BC to 322 BC. He studied under Plato, and Plato studied under Socrates before him. When I said he was a polymath, that's really essential to understanding who he is, because he wrote over 200 works that spanned across a plethora of topics. From politics, to economics, to poetics, and all of these different subject matters that ended up becoming, in some cases, the foundational material for many of these disciplines in universities across the world. So the fact that his ideas and his philosophies and concepts have stood the test of time is sort of a testament in itself, as I alluded to. One of the interesting things about those 200 works is that many of them, call it 80%, so I think we've only recovered 30-something of his works. I me

How does generative AI relate to fair use when it comes to copyright? What are the possibilities for AI licensing? Alicia Wright shares her thoughts on generative AI for authors. In the intro, Publishing leaders share 9 Bold Predictions for 2025 [BookBub]; OpenAI launches Operator [The Verge]; Bertelsmann (who own Penguin Random House) intends to work with OpenAI to expand and accelerate the use of artificial intelligence (AI) in the media, services, and education sectors; Death Valley — A Thriller. Today's show is sponsored by my patrons! Join my community and get access to extra videos on writing craft, author business, AI and behind the scenes info, plus an extra Q&A show a month where I answer Patron questions. It's about the same as a black coffee a month! Join the community at Patreon.com/thecreativepenn Alicia Wright is an intellectual property lawyer for a technology company, and also writes science fiction and mystery as Alicia Ellis. With two degrees in computer science and an MFA in writing popular fiction, she is expertly placed to comment on AI as it applies to writers. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Using AI as a brainstorming partner and collaborator AI as fair use because it creates something transformative Using the right prompts to produce quality outputs from AI AI is the next technological change in our society Licensing your IP for training and AI usage — what to look for in contracts Training the AI systems to include your work in generative searches Developing your authorial voice and creative confidence Uitlizing AI agents in your author business You can find Alicia at WriterAlicia.com and on social media @WriterAlicia. Transcript of Interview with Alicia Wright Joanna: Alicia Wright is an intellectual property lawyer for a technology company, and also writes science fiction and mystery as Alicia Ellis. With two degrees in computer science and an MFA in writing popular fiction, she is expertly placed to comment on AI as it applies to writers, which we're talking about today. So welcome to the show, Alicia. Alicia: Thank you so much, Jo. I'm happy to be here. Joanna: Oh, I'm excited to talk to you. So first up— Tell us a bit more about you and how you got into writing, and also into AI and technology. Alicia: All right. Well, I should say that I got into AI and technology first. I was always one of those science and math people. Math was my favorite subject in school. Not a lot of people say that, but I loved math. I loved the sciences. I always was reading forward in my textbooks. Then my mother didn't want us watching TV, so we read a lot of books. I got into writing poetry, writing song lyrics, writing short stories, and the creative side of me came out. It never occurred to me to write something longer—because I was a math/science person—until I got into law school, and there you have to write all the time. You have to write briefs, you know, these 30 page documents. Then it occurred to me that, hey, I'd like to write a novel. So I would say the technology interest was always there, and the creative interest, the writing, came later. In my work as a patent attorney, I have encountered AI-related applications throughout the years, even generative AI technologies as far as 10 years back. So I had an interest in that even before it became relevant to the writing industry. Joanna: So when did you get into writing fiction? How many years have you been writing fiction, as well as doing your incredible job? Alicia: I have been writing fiction, specifically long form fiction, for as long as I have been a lawyer. The time is almost exact. I know this because I was in my final year of law school and sort of had this crisis. Like, I'm graduating law school, do I want to be a lawyer? I spent time thinking about that. Just sat down for really a day and went through what I would do if it wasn't law. I decided that I did want to do law, but I also wanted to write novels. So as soon as I graduated law school, I enrolled in some local writing courses. So I've been practicing law and writing for the same amount of time. Joanna: Which is approximately? Alicia: 17 years. I got into indie publishing in maybe 2013, but I've been writing for 17 and a half years. Joanna: Brilliant. So you mentioned there that you, as a patent attorney, you look at AI applications. You did mention using a bit of generative technology there. How do you currently use AI tools as part of your creative and business processes? Alicia: In my business work, well, I see a lot of AI technologies in what I'm writing patent applications for, and that's what I was referring to before. In managing a patent portfolio at the cybersecurity firm where I work right now, I definitely use AI technologies to help inventors organize their thoughts when they submit to us to do analyses. Sometimes I'm

How can you build a long-term author career with multiple streams of income? How can you use technology for the grunt work and not the fun part of writing? Kevin J Anderson gives his tips. In the intro, has TikTok gone dark? [AP]; BookVault is expanding printing to Australia; GPSR, the EU’s new General Product Safety Regulation [Self-Publishing Advice]; CreatedByHumans.ai launches in partnership with The Authors Guild for AI data licensing [Publishing Perspectives]; Simon & Schuster launches audio-first imprint featuring content from self-published authors [Publishers Weekly]. Plus, 7 Steps for How to Write Non-Fiction [Reedsy Live replay]; Publishing predictions for 2025 [Draft2Digital’s Self-Publishing Insiders]; Creative and life challenges with me and Orna Ross [Self-Publishing with ALLi]; Death Valley – A Thriller, coming in March! Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com to get started. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Kevin J. Anderson is the multi-award-winning and internationally bestselling author of over 190 books across different genres, with over 24 million copies in print across 34 languages. He's also the director of publishing at Western Colorado University, as well as a publisher at WordFire Press, an editor and rock album lyricist, and he's co-written Dune books and worked on the recent Dune movies and TV show. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Adapting throughout a 40-year author career The importance of having a Plan B when the industry changes Incorporating AI into your dictation process — MacWhisper Utilizing AI to do the grunt work, not the fun work Publishing timeline restrictions with traditional publishers Tips for running a Kickstarter in 2025 Finding a market for short stories Meeting reader expectations and delivering on promises You can find Kevin at WordFire.com and buy his books direct at WordFireShop.com. Transcript of Interview with Kevin J. Anderson Joanna: Kevin J. Anderson is the multi-award-winning and internationally bestselling author of over 190 books across different genres, with over 24 million copies in print across 34 languages. He's also the director of publishing at Western Colorado University, as well as a publisher at WordFire Press, an editor and rock album lyricist, and he's co-written Dune books and worked on the recent Dune movies and TV show. So welcome back to the show, Kevin. Kevin: It's been too long, Joanna. We should do this more often. Joanna: Oh, yes. Well, you've got so much going on. So we've gone into your background before, so we're going to jump straight in. This, being in the author business a long time, is incredible. Tell us. You just told me about a big milestone. Kevin: It was the new year, so I was just kind of doing my year round up and everything, and I realized that my very first professional publication was in January 1985, Magazine of Fantasy & Science Fiction. So that means — 40 years I've been a professional author. Joanna: Wow. Kevin: So I look back, and it was 1995 when I quit my day job, and I have been a full-time ‘earning all my living by writing stuff' for 30 years. Which, I don't know if I live frugally. No you've met my wife, I don't live frugally. I've just been at it for a long time. My gosh, it's not like doing the same thing every day, like working on a factory assembly line for 30 years — This has required just keeping a lookout, and being adaptive, and reinventing myself over and over and over again. The publishing world does not stay the same, and if you just keep doing the same thing, you'll be left by the wayside. Joanna: Well, let's just focus on that then. You mentioned being adaptive and reinventing yourself, but I mean, this really takes a different kind of mindset, I think. I haven't been in it as long as you, but I've seen many authors disappear from the industry, perhaps because they couldn't adapt. So how do you keep that sort of ever learning process, even when you're already so successful? Kevin: Well, here's the thing, I am not interested in just one thing or one type of writing. I've always got like five or six completely unrelated things going at a time. What happens is that something will be really hot one year, and then nobody wants it the next year, but I've got five other things going, so then we hope something else gets really hot. If you are only writing steampunk vampire romances, great. They might be super hot this year, but 10 years from now, maybe people don't want to read steampunk vampire romances. I'm just making that up, just as an example. For instance, let me go back. My big claim t

How can you balance creativity with business in order to have a profitable, long-term author career? What were the successes and challenges of the Author Nation conference? Joe Solari shares his perspective. In the intro, the money episode [Ink In Your Veins]; WISE for multi-currency banking; creative planning tips for 2025 [Self~Publishing Advice]; Surprising Trends Authors Can’t Ignore in 2025 [Novel Marketing Podcast]. Plus, an update on Death Valley, A Thriller, and reflections on seeing live theatre vs online & stream/subscription models. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Joe Solari helps authors build great businesses through books, courses, and podcasting, as well as strategy and operations consulting. He's also the managing director of Author Nation, the biggest conference for indie authors in the world. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Maintaining sustainable balance between writing and marketing Creating an author business that fulfills you Utilizing your time effectively in 2025 Navigating social media and business goals Learning to say no and focusing on what you really want Author Nation 2024 Highlights The logisitics of running an author conference Catering to different experience levels at an author conference You can find Joe at JoeSolari.com and AuthorNation.live. Transcript of Interview with Joe Solari Joanna: Joe Solari helps authors build great businesses through books, courses, and podcasting, as well as strategy and operations consulting. He's also the managing director of Author Nation, the biggest conference for indie authors in the world. So welcome back to the show, Joe. Joe: Thanks for having me on again. I really enjoy the time we get to spend together. It seems like we talk more on the show than we do at events that we meet each other at. Joanna: Absolutely. Well, we're often both very busy. You've been on the show a couple of times before—and I'll link to those in the show notes—so we're just going to jump in today. Now, as we head into 2025, authors are assessing their priorities for the year. Now, in your experience helping authors build profitable businesses— How can we balance writing and marketing so that both are sustainable? Joe: That's such an awesome question. I think a lot of folks that are used to hearing me on your podcast or other podcasts are going to think that I'm going to go right into talking about profitability or budgeting, but I'm going to actually get a little different approach for you on this whole thing. Let me give you some context first, and that is— Where do you have your best ideas? Joanna: Personally, a lot of my ideas come from traveling and places, in particular. So I have to go and visit things and input in order to have ideas. Joe: Yes, and that doesn't surprise me. I've asked the question of a lot of creatives, and what I've discovered in asking that question is there tends to be two different things that come up. Like, it's when I do something like go on walks. Or a lot of times it's things like driving or a shower. Why that is, there's science behind this, and it's you have two distinct networks in your brain that you need to use for creativity. One is the default mode network. That's what your body goes into when you daydream. It's when you were sitting in class and getting bored by your teacher, and it would make you go off and think into your imaginary world. That's a natural place for you to go. The other system is your executive functioning system, which is what helps you focus and get words out and hit deadlines. They're two distinct systems that sometimes will overlap, like in a venn diagram. When that happens, that's your flow state where you feel like the ideas are coming and you're getting them down on paper. The interesting thing about that is that it’s completely counter to what you're told to do as an entrepreneur and hustle culture. You're just supposed to produce. You're supposed to produce words. You're supposed to sit in a chair. You're supposed to produce. So what you do is, when you are only focused on that one side, the executive function side, you detach yourself and you distance yourself from your creative well. So my answer to your question is that — I suggest that authors start to build into their process in 2025 more time to tap into that default mode network and spend time thinking about how they can spend some real quality time and — Protect that creative space, because that's where all your good ideas come from. When you feel like you're being blocked

Are you curious about the hidden structures that turn ordinary manuscripts into irresistible page-turning stories? Wondering how to shape your characters, scenes, and chapters so readers can’t put your book down? Kristen Tate shares her tips. In the intro, key book publishing paths [Jane Friedman]; sub-rights and why it’s important to understand how many ways your book can make money [Renee Fountain]; the innovation of the indie author community and biggest changes in publishing with Michael Tamblyn [KWL Podcast]; Plus, 10 publishing trends for 2025 [Written Word Media]; Unveiling 2025: Indie authors gear up for AI innovations and craft renaissance [Indie Author Magazine]; How to Write Non-Fiction, Second Edition is out now; and join me for a live webinar: 7 steps to write your non-fiction book in 2025, 15 Jan. Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 15% off the premium edition at www.ProWritingAid.com/joanna This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Kristen Tate is an editor and founder of the Blue Garret, offering editing services and advice for authors. She has a PhD in English from Columbia University, focusing on novels and publishing history. Her latest book is Novel Study: Decoding the Secrets and Structures of Contemporary Fiction. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Most common mistakes authors make with openings The differences between scenes and chapters How to plot a page-turner The continuous development of an author's writing process Balancing reading for pleasure and reading for research Inadvertent plagiarism and the boundaries of fair use Benefits of working with a human editor Utilising AI tools while maintaining your author voice You can find Kristen at TheBlueGarret.com. Transcript of Interview with Kristen Tate Joanna: Kristen Tate is an editor and founder of the Blue Garret, offering editing services and advice for authors. She has a PhD in English from Columbia University, focusing on novels and publishing history. Her latest book is Novel Study: Decoding the Secrets and Structures of Contemporary Fiction. Welcome back to the show, Kristen. Kristen: Oh, thanks. It's great to be back with you. Joanna: Yes, and you are primarily an editor, and you're actually my editor. So we've talked about that before. So it is very interesting having you on the show to talk about this book. Why write a book on the craft of writing fiction when you focus so much on editing? Kristen: So I think for me, and I think this is true to some extent for you and other people who write nonfiction, but I really write to learn. It's just one of the ways I understand the world. So this book was one that when I started editing fiction, I wanted to be able to find this book, and never did find it. We were talking a little bit before the interview started about my first book. It's a collection of book reviews of writing craft books. At the end of writing that book, I realized that all along I had secretly been hoping to find like the one true formula for writing an amazing novel. I did find formulas, they are out there. They can be really useful, especially for beginning writers who are just starting to feel out what it takes to shape a plot or something like that. From an editing standpoint, they don't really fit a lot of books. Each book is kind of its own, you know, it's kind of like children. They're all pretty unique. So I decided that I really wanted to start from the other end, and start from novels that I thought were successful in different ways, and just take them apart and figure out how they worked. So I just kind of did that through writing. It started as a blog, and then it eventually turned into a book so I could formalize it and share it with a wider audience. Joanna: You mentioned there that you focused on books that were successful in different ways. What I actually appreciated is you didn't go to the common classics. I think so many writing books use older books that I feel in many ways aren't so relevant to modern fiction writers. How did you choose the books that you focused on in this book? Kristen: So this is one of the beauties, actually, of being an indie author. So it was partly my taste. I didn't have to do this strategically. I didn't have an editor or a publishing house saying, “We want you to cover these books,” or, “It would be more saleable if you covered X, Y and Z.” I really started from books that I knew I wanted to learn from and thought were doi

Happy New Year 2025! I love January and the opportunity to start afresh. I know it’s arbitrary in some ways, but I measure my life by what I create, and I also measure it in years. At the beginning of each year, I publish an article (and podcast episode) here, which helps keep me accountable. If you’d like to share your goals, please add them in the comments below.  2024 was a year of consolidation as I got my creative house in order and began to shift my creative and business processes. 2025 is going to be a year of personal and business changes as I turn 50 and focus on expanding the J.F. Penn side of things using Leverage as an over-arching theme. More details below. Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling author of memoir, thrillers, dark fantasy, and horror as J.F. Penn. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Leverage: Make more of what I have Launch of How to Write Non-Fiction, Second Edition My 50th year J.F. Penn bucket list and books: Blood Vintage, the ‘desert book,' ‘ the tallship book,' ‘the gothic cathedral book.' J.F. Penn short story collection — Kickstarter Joanna Penn — The Creative Penn Podcast and Patreon Community Leverage: Make more of what I have My over-arching theme for 2025 is Leverage, which can be defined as utilising available resources, assets, tools, and relationships to achieve more. The famous quote by Greek mathematician Archimedes goes: “Give me a place to stand and a lever long enough and I will move the world.” The idea is that you can achieve a lot as an individual — if you use leverage. Here's an overview of some aspects and I go into more detail in the following sections. (a) Leverage the books I've written but not made the most of yet. Launch How to Write Non-Fiction Second Edition everywhere by end of January 2025 Work with my US agent, Renee Fountain, to get a book deal for Blood Vintage — or self-publish by the end of 2025 Get my existing short stories into print. Write an extra two exclusive stories and launch as a Kickstarter Collection and then publish wide. Get Catacomb in audiobook format (b) Leverage my existing available assets to bring in more income Do a monthly book marketing plan and organise paid ad campaigns per month for revolving first books in series and my main earners. I have been pretty scatter-gun at this recently, so I just need to get organised, and AI tools are good at helping with this! Organise my Shopify stores, CreativePennBooks.com and JFPennBooks.com into more collections to make it easier for readers to find things they might want to buy. Reinvigorate my content marketing for JFPenn — make more of BooksAndTravel.page with links back to my stores, and do fiction specific content marketing with the aim of surfacing more in the LLMs as generative search expands. (c) Leverage AI tools to achieve more as a one-person business I already use a lot of AI tools as part of my creative and business processes, but everything is quite disjointed as I create in different places and bring it all together myself. 2025 brings the promise of AI agents — where you give the AI agent a goal and it will plan a multi-step process and then execute that plan on your behalf after your approval, with as much interaction as you like along the way. AI tools helping author achieve leverage. image by joanna penn on midjourney I've glimpsed this step by step planning process as part of Google Gemini Deep Research, which I've started using as part of my book research and marketing processes. The potential launch of OpenAI's Operator in early 2025 is also interesting. I'm primarily interested in using these tools for book marketing, which let's face it, is the part we all want to outsource! There are tools which already have AI embedded within them, which will hopefully become easier to use in 2025. I would love Meta Ads and Amazon Ads to have specialised agents we can use for book marketing. Fingers crossed on that! I'm also researching how SEO works for ‘advertising' to the LLMs, as generative search continues to disrupt ‘old' ways of getting traffic to websites. I still think content marketing is relevant, and I am far more interested in doing more of that rather than social media, so I'm going to look into it. I'll do more visual media — using Midjourney for images since that's still my favourite, but also RunwayML or Sora for video. I loved making my Blood Vintage book trailer, and intend to make similar trailers this year for my first in series books, and also the ones I am pitching for film/TV. While I still intend to self-narrate my non-fiction and my short stories, I'm interested in using Eleven

Another year ends, and once more, it's time to reflect on our creative goals. I hope you can take the time to review your goals and you're welcome to leave a comment below about how the year went. Did you achieve everything you wanted to? Let me know in the comments. It's always interesting looking back at my goals from a year ago, because I don't even look at them in the months between, so sometimes it's a real surprise how much they've changed! You can read my 2024 goals here, and I go through how things went below. Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling thriller author as J.F. Penn. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Spear of Destiny, the Gothic cathedral project, and short stories Award-winning memoir, Pilgrimage Blood Vintage, and working with a US agent The Creative Penn Podcast and Patreon Community Streamline TheCreativePenn website and redo Author Blueprint How to Write Non-Fiction, Second Edition Travel, speaking, and in-person events Financials, health and fitness, and happy cats! J.F. Penn — Spear of Destiny, the Gothic Cathedral project, and short stories I researched, wrote and then did a Kickstarter for Spear of Destiny, ARKANE Thriller #13, before publishing it wide a few months later. I went to Vienna, Nuremberg, and Cologne in January, which was a chilly trip but inspired much of the story. The Kickstarter ran in June 2024 and raised £12,536 from 313 Backers. I made a limited edition hardback with silver foil and a ribbon, and a specific cover for the campaign, which I love! You can buy Spear of Destiny here in all formats on my store, or here everywhere else. The hardback was available in bundle deals with the rest of the series, and I also bit the bullet over audio and had the first three books in the series re-narrated by Veronica Giguere (they had been withdrawn since my rewrites in 2022), as well as Spear of Destiny. These kinds of bundles and Add-Ons really help a Kickstarter fund at a higher level, and they are also only possible if you sell direct as you can still make a profit, even with discounts. I also had a goal in 2024 to produce a non-fiction photo book with essays about English Gothic Cathedrals. I did lots of research trips and read books on stone masonry, which was great fun. But then I discovered the pain of photography permissions, even for your own photos. Essentially, if you take photos on private property, you cannot just use those photos in commercial projects. You need photography permissions, which can take time and energy, as well as potential payment for every single one, plus the text that goes with it, and potentially even the layout. I hate the idea of asking permission in general. It goes against my independent spirit, and when I researched it in more detail, I hated even more how long it would take, and how much to-ing and fro-ing there would probably be. I am the kind of creative who enjoys wrangling chaos and I can be a whirlwind of creative energy. It doesn't fit well with the structured permissions process. When I interviewed Leon Mcanally about his Dark Tourism book which was heavy on photos and permissions, I realised I just can't do this kind of book right now. Perhaps sometime in the future I might hire someone to work with, but it doesn't fit me at the moment, so that photo/essay book is not happening. I still have a lot of research around gothic cathedrals and ideas for what else that could turn into. More to come on that in 2025. I had a goal to write “at least one or two” short stories, and I managed two, De-Extinction of the Nephilim, and Seahenge, both of which I narrated in audio, and are available on my store, and in all the usual places. I did the art for all my fiction covers this year, primarily with Midjourney, but also DALLE through ChatGPT. My cover designer, Jane at JD Smith Design, used the images to put the finished covers together. I also used RunwayML to turn Midjourney images into a book trailer for Blood Vintage. I also had a goal to get everything in audio, but I am still deciding what to do with Catacomb, so that is outstanding. I did change the cover on it and make a gorgeous sprayed edge hardback. J.F. Penn — Award-winning memoir author, London Book Fair, 2024 Back in March 2024, I was thrilled to win the Best Non-Fiction at the Selfies Awards for my memoir, Pilgrimage: Lessons Learned from Solo Walking Three Ancient Ways. That was definitely a highlight! J.F. Penn — Blood Vintage, a folk horror novel Once I dropped the gothic cathedral project, I had space for ‘the vineyard book,' an idea that's been noodling around for a while. I visited Limeburn Hill near me, one of the few biodynamic

How can you create when there's an overwhelming list of things to do and too many competing priorities? How can you balance self-care with achieving your creative goals. In this episode, I’ll share some tips from previous podcast guests to help you step back, reassess your priorities, and hopefully help you let go of at least some of the things on your list. In the intro, Author branding [Self-Publishing Advice Podcast]; Example prompts if you want to explore your author brand; Google Gemini Advanced with Deep Research; How to Write Non-Fiction Second Edition; Tips for writing non-fiction, I'm on The Biz Book Broadcast with Liz Scully; Q&A on how to write non-fiction [Apex Author]; 7 Steps to Write Your Non-Fiction Book in 2025 — me on Reedsy Live, 15 Jan. This episode is sponsored by Publisher Rocket, which will help you get your book in front of more Amazon readers so you can spend less time marketing and more time writing. I use Publisher Rocket for researching book titles, categories, and keywords — for new books and for updating my backlist. Check it out at www.PublisherRocket.com This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Show Notes (1) Tackle overwhelm by focusing on your ‘circle of influence' — with Mark McGuinness (2) Be kinder to yourself — with Ellen Bard (3) Sort out your sleep — with Dr Anne D. Bartolucci (4) Protect your private creative practice — with Austin Kleon (5) Overcome Resistance and adopt the attitude of a professional — with Steve Pressfield (6) Make the most of the limited time you have — with Todd Henry Creative Clarity: Focus, Self-Care, and Letting Go (1) If you’re struggling, focus on your circle of influence Life can be overwhelming with work and family commitments and health concerns, even as the waves of change grow ever higher — with political shifts, technological change with generative AI, financial changes and of course, all the things we have to do as authors, if we want to get our books finished and out into the world, and reaching readers.  It’s easy to feel overwhelmed with everything, especially in difficult times.  In April 2020, back in pandemic times, I talked to poet and creative coach Mark McGuinness about how to stay creative in difficult times. He reminded us of how to keep things in perspective, and why focusing on your circle of influence is the way forward. “Here's another thing that I'm using a lot with clients and remembering to use myself is Stephen Covey's circles of influence and concern. Imagine a big circle, right? And in this circle is everything that affects you and the people that you care about in your life. It includes the economy, the weather, the environment, it includes what other people are up to. It includes, I dunno, your sports team. And of course it includes all the stream of news and information that's coming at us. Now we need to be aware of this because by definition, it's a circle of concern. It affects us. But now I want you to imagine inside of that, there's a smaller circle. It looks like a fried egg. And Covey points out, this is in his book, Seven Habits of Highly Effective People. He says, the circle of influence will always be the smaller circle. In other words, there's always more stuff happening in your life that affects you than vice versa. But here's how we use it. The more time and attention you give to that big circle, the more anxious and disempowered and frustrated and overwhelmed you will feel. And also the smaller the inner circle gets, 'cause you're not taking action on it. Now we need to be aware of it. But. I would say definitely ration that and ration social media because there, there's so much anxiety coming at you from that and beyond a certain point, you've got the information and you're just mainlining anxiety. Covey encourages us to focus on the small circle, the circle of influence, and ask, okay, what is in my small circle right now? What can I actually do that's going to make a positive difference? So stuff to take care of yourself. The restorative practice stuff to take care of your family, , people you care about, , stuff that will take care of your work and your business. And the idea is that the more time you spend in this circle of influence, the more empowered you feel. And in fact, the more empowered you are because you're doing stuff that makes a difference. So that small circle can get quite a bit bigger. You can have a fried egg with a really big yoke in it, relative to the other one. Definitely keep that image in mind, sketch it on a post-it, and stick it up above your desk. And keep asking yourself when, particularly when you feel overwhelmed, say, well, what is in my small circle here? If there's nothing, it's just a news item you're worrying about, then distract yourself from it. Go and do something else. But ideally you want to find something, ‘Okay, I can go and do that right now, and then I

How can you write a book proposal that will make a publisher want to buy your book? How can you write a successful non-fiction book that both interests you and attracts a lot of readers? How can you improve your communication in person and online? Charles Duhigg gives his thoughts. In the intro, HarperCollins CEO Brian Murray on audiobooks and AI [TechCrunch]; OpenAI's 12 days including Sora and o1; Google Notebook LM expansion; How Creatives Might Survive and Thrive in a Post-Productivity World [Monica Leonelle]. Plus, How to Write Non-Fiction, Second Edition. Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com to get started. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Charles Duhigg is a Pulitzer Prize winning journalist, a reporter at The New Yorker Magazine, and a multi-award-winning author whose book, The Power of Habit, spent three years on the New York Times list. His latest New York Times bestselling book is Supercommunicators: How to Unlock the Secret Language of Connection. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes How the writing process differs between books and magazines Balancing what readers want to read and what you want to write Research that comes before and after a book proposal Tips for conducting successful research interviews The process of organizing research for a nonfiction book Improving the art of written communication Dealing with the fear of miscommunication and judgement The importance of connection in communication You can find Charles at CharlesDuhigg.com. Transcript of Interview with Charles Duhigg Joanna: Charles Duhigg is a Pulitzer Prize winning journalist, a reporter at The New Yorker Magazine, and a multi-award-winning author whose book, The Power of Habit, spent three years on the New York Times list. His latest New York Times bestselling book is Supercommunicators: How to Unlock the Secret Language of Connection. Welcome to the show, Charles. Charles: Thank you for having me. This is such a treat. Joanna: I'm excited to talk to you. So first up— Why did you get into writing books when journalism has clearly been such a success for you? Charles: Well, it actually started when my wife was pregnant with our first child, and we didn't have any money, and so I thought, okay, I'll go write a book. Maybe that'll give me enough money so that maybe we can find a decent place to live. My first book was The Power of Habit, about the science of habit formation, and it really came out of my own problems and questions. I wanted to figure out how to improve my habits, how to be able to lose weight and exercise more easily. The process of writing a book, I found, is such a total joy and also overwhelmingly hard. You get to get so deep into the material, you get to understand what's going on. Not only what experts are telling you and what stories you ought to tell, but also you get to think about the ideas in really profound ways. So that just kind of became an addiction for me. I've really enjoyed writing books. Even though if you asked me in the middle of them, I would tell you it's the worst thing I've ever done in my entire life. Joanna: Well, yes, all of us listening understand that. It is interesting because, I mean, there's a lot of comparisons to your journalism. You interview a lot of people, and you include a lot of that. How is the process of these longer form books different to your journalism pieces? Charles: So it's a little akin to writing magazine pieces, because oftentimes for the magazine piece, I'll write 8,000 to 12,000 words, and each chapter of a book is about 7,500 to 9,500 words. So it's not that far off. The difference is that when I'm writing a magazine piece, I can just write a magazine piece about whatever the topic is. I can write about AI, or I can write about politics. With a book, you're writing the equivalent of, let's say, eight to ten magazine pieces, but there has to be something that ties them together. There has to be an overarching argument or an overarching idea that every chapter reflects in a different way, and finding that idea can take a long time. The two hardest parts, I think, of writing a book are, first of all, deciding what topic to write on. Oftentimes, it takes me a year or two to really figure out a topic that I think is going to be interesting and that I think readers are going to think of as interesting. Then it oftentimes takes another year or six months to figure out what the overarching argument is. Oftentimes it's not obvious from the reporting what that connective tissue is, but it's my job to find it. Joanna: That's really interesting that it takes you a year or two t

How can you build a scalable business around non-fiction books? How can you turn a book into multiple streams of income? How can you delegate in order to scale? Michael Bungay Stanier shares his thoughts. In the intro, Bookfunnel's Universal Book Links, and How to Write Non-Fiction Second Edition; ALCS survey results of writers on AI, remuneration, transparency and choice; AI Translation is the Game-Changer’s Game-Changer [The New Publishing Standard] This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Michael Bungay Stanier is the bestselling author of five books, with a million copies sold, including The Coaching Habit, How to Begin, and How to Work with (Almost) Anyone. He's also the founder of training and development company Box of Crayons, a podcaster, speaker, and coach. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Michael's publishing journey and why he likes the control of hybrid publishing Creating a business ecosystem beyond the book — multiple streams of income Tips for successfully delegating in your author business and improving professional relationships The challenges of creating a premium print journal How journaling can help you figure out what you really want You can find Michael at MBS.works or BoxofCrayons.com. You can get the journal at DoSomethingJournal.com. Transript of Interview with Michael Bungay Stanier Joanna: Michael Bungay Stanier is the bestselling author of five books, with a million copies sold, including The Coaching Habit, How to Begin, and How to Work with (Almost) Anyone. He's also the founder of training and development company Box of Crayons, a podcaster, speaker, and coach. Welcome to the show, Michael. Michael: Jo, I'm so happy to be here. It was earlier this year that you and I were hanging out in a field together, and this is warmer and less damp, amongst other things. Joanna: Yes, indeed. We were at The DO Lectures in Wales, which we're going to come back to. First up— Tell us a bit more about you and how you got into writing and publishing. Michael: Well, the seed was planted by having a grandmother who was a writer. So my dad's mum lived in Oxford, England, and she wrote columns for the local newspaper, kind of gossip columns. Her pen name was Culex, which is Latin for mosquito, which I love. She also wrote kids’ books, and memoirs, and plays, and radio scripts. She was a really prolific writer. So I think that was probably the early seed, along with my dad being a great storyteller. He would tell stories at night of Sir Michael. I was meeting Sir Nigel, Sir Angus, my two brothers, and we'd head off and have adventures. So this idea of loving stories and loving writing, I think was planted pretty early on. I found in university and in my first careers after university, I would inevitably end up writing the newsletter. In university, I was part of the law newspaper and the English department newspaper. Writing and writing and writing has just been part of the practice for a long time. Which, as you know, is all part of putting in your 10,000 hours, finding your voice, learning how to write a sentence. Starting off copying other people's styles and then trying to find your own style emerging from that. The first time an actual book idea showed up in my head, and this turned into an actual book that I published called Get Unstuck & Get Going. I had this idea that I thought about coaching, which was a profession I just started in. I was like, you know, there's a way of doing this that can be more efficient than actually having a coach. I had this idea of like the kids’ flip books, where you have like a ballerina's head and a scuba diver's body and a soccer player's legs, and you kind of combine them into these kind of different combinations. I had this idea that you could create a book with different questions. So you'd bring a problem to the book, and you'd open it and randomly generate some questions, and voila, you'd have a self-directed coaching practice. So I had this idea, and wrote some stuff up, and went and made some prototypes. Then I honestly just couldn't figure out how to publish it because no publisher wanted this, and self-publishing felt impossible. So I kind of put it in a drawer, until my cousin Robert went, “You know that book you were telling me about, this kind of self-coaching book? I noticed you're not doing it, and I was telling my boss about it, and he thought he his company could do it.” I was like, “Wait, no, what? Ah!” So that was kind of the catalyst to me getting a first book p

How can we write from the perspective of others while still respecting different cultures? How can a children's book author make money from bulk sales? How is self-publishing in South Africa different? With Ashling McCarthy. In the intro, Spotify for Authors and Katie Cross on self-narration and email marketing; How do I know when to leave my publisher? [Katy Loftus]; and Claude Styles. Today’s show is sponsored by FindawayVoices by Spotify, the platform for independent authors who want to unlock the world’s largest audiobook platforms. Take your audiobook everywhere to earn everywhere with Findaway Voices by Spotify. Go to findawayvoices.com/penn to publish your next audiobook project. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Ashling McCarthy is a South African author and artist, as well as an anthropologist, graphic designer, and non-profit founder. Her latest book is Down at Jika Jika Tavern, in The Poacher's Moon Crime Series. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes How Ashling's background in anthropology helps in writing books How research can help us write from other perspectives The importance of empathy when writing “the other” Debunking South African stereotypes and tips for visitors The book ecosystem in South Africa Difficulties of selling direct in different countries Marketing your book to schools and creating teaching opportunities Find out more about Ashling at AshlingMcCarthy.co.za. Transcript of Interview with Ashling McCarthy Joanna: Ashling McCarthy is a South African author and artist, as well as an anthropologist, graphic designer, and non-profit founder. Her latest book is Down at Jika Jika Tavern, in The Poacher's Moon Crime Series. So welcome to the show, Ashling. Ashling: Hi, Joanna. Thanks so much. I'm really looking forward to it. Joanna: Yes, great. So first up— Tell us a bit more about you and how you got into writing and publishing. Ashling: Well, writing and publishing has come quite late to me. It wasn't something that I'd ever actually intended on doing. I started off as a graphic designer in South Africa and did a bit of work in the UK, then came home when I was completely homesick. I got into a really interesting craft development program for people who had a three-year qualification in design, and we would be working with women who lived in rural communities in an area called KwaZulu-Natal, where I live. As long as you had a three-year design qualification, they'd match you up with women in rural areas who were very skilled at craft. The idea was that then we would work together to match those skills to create high-end product. So it was really that experience that allowed me to see South Africa in a very different light, and I went on to become an anthropologist and a nonprofit founder. So that took a good probably 15 years of my life and writing a book kind of came out of running the nonprofit. We're an education nonprofit, and we work with rural schools. So children who go to really poorly resourced schools in rural communities in in South Africa. I wanted to write a book for the young women in our communities who didn't have any examples of themselves in books. We would get lots of donations from overseas companies for books, but there was nothing that reflected their lives, their experiences. So I thought, oh, maybe I'll start to write a book that kind of reflects that. So Down at Jika Jika Tavern is actually the first book in The Poacher's Moon Crime Series. I, last year, published the second book, The Leopard in the Lala. How that came about, in terms of writing a crime series versus an educational kid’s book, was that my family was very involved in a game farm with wildlife. Just one day I was thinking about the fact that so many people who live on the outskirts of these game farms have no access to them. So the only chance of them seeing a rhino or an elephant or any other kind of game is from the other side of the fence, and I kind of wondered what that would feel like. So I started to write a story that would bring that to light. It was during our time on the game farm it was the height of rhino poaching, and we had six rhinos poached over a period of time. I really started to get a feel for what the book would be about because there were so many interesting incidences that took place. So for example, a traditional healer was arrested on the neighboring game farm for being involved in rhino poaching. I wanted to understand better, why would somebody who effectively has a calling to do good, why would they be involved in such a heinous crime? We just had so many little interesting things happen that I was able to then weave these real life stories into fiction to better understand why people become involved in rhino poaching and wildlife crime. Joa

How can you manage the competing priorities of an author career? How can you deal with the demons we all have to wrestle with along the way? Tiffany Yates Martin talks about the role of intuition in decision-making, the challenges of feedback and rejection, and the importance of reclaiming creativity during difficult times. In the intro, Amazon Music Unlimited will now include a free audiobook a month [The Verge]; When to pivot or quit [Self-Publishing Advice]; Thoughts on sunk cost fallacy, and how do you know when things are ending? Are they spiraling up, or down?, Quit: The Power of Knowing When To Walk Away by Annie Duke. Plus, HarperCollins AI licensing deal [The Verge; The Authors Guild]; and Seahenge is out everywhere, as well as at my store, JFPennBooks.com. Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com to get started. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Tiffany Yates Martin is an editor, speaker, and teacher with over 30 years in the publishing industry. She writes contemporary women's fiction as Phoebe Fox, and her latest non-fiction book is The Intuitive Author: How to Grow & Sustain a Happier Writing Career. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Overcoming the “writer demons” Setting priorities to help manage overwhelm Honing into your intuition in relation to your author career Distinguishing intuition from hype or peer pressure Defining goals that are within your control Staying resilient when dealing with feedback and rejection Reclaiming your creative spark in difficult times You can find Tiffany Yates Martin at FoxPrintEditorial.com. Transcript of Interview with Tiffany Yates Martin Joanna: Tiffany Yates Martin is an editor, speaker, and teacher with over 30 years in the publishing industry. She writes contemporary women's fiction as Phoebe Fox, and her latest non-fiction book is The Intuitive Author: How to Grow & Sustain a Happier Writing Career. So welcome back to the show, Tiffany. Tiffany: Thanks for having me again, Joanna. Joanna: So we talked about your background when you were last on the show in April 2022, so today we're going to jump straight into the book. Why did you write this book? What problems did you see in the author community that led you to want to write about happiness and sustainability? Tiffany: I know, it's kind of a departure for me. I've spent all these years as an editor working on hard skills, craft skills, and teaching about that. Then I was actually in the middle of writing what was to have been the follow up book to my first, Intuitive Editing, which was a deep dive into character development. I just kept writing and thinking and talking about these other ideas because I was hearing from a lot of authors that they were feeling overwhelmed by all the changes and the constantly evolving publishing environment. I think it's a fortunate time to be an author because I think we have the opportunity to have more control and autonomy over our careers. We have more avenues than ever before. Publishing has become democratized, but that also brings with it a lot of overwhelm. I was hearing a lot of discouragement, so I started in my blog, where I used to focus a lot on hard skills, I started writing more about this stuff. I just wanted to try to help authors based on what I was hearing and seeing, and they got huge response. So the character book just kept balking at me, and I finally realized that one of the things I kept talking about in my blog posts was to pay attention to your motivation, to what you want out of your career. That's the part that we really have control over, is what our day to day life looks like as authors. So I decided to follow my own advice and turn my attentions to the book that really wanted to be written right now, that I felt like authors probably need more than ever. Joanna: I think that's so important, as much as I'm sure your character book will be amazing if you do do it. I think this is something I felt very much last year, which is the more prescriptive—you call it hard skills there—the prescriptive, “do this, do that.” I mean character development, there's a lot of books on that. Your take would have been different.  Also similar, my last nonfiction book, Writing the Shadow, it's like the personal stuff, the mindset stuff, the lifestyle stuff, all of that actually is something that AI and the machines can't share. I mean, they can share it, but it's not their experience, whereas it is actually our experience. So I agree, I think that's so important. Just on that overwhelm and the changes that are going on, what are some of the thin

How can you write memoir with deep sensory detail? How does terroir in wine equate to the writer's voice? How can you manage your online presence while still protecting yourself from the haters? Multi-award-winning wine writer Natalie MacLean shares her tips. In the intro, initial thoughts on Author Nation 2024, photos from Death Valley @jfpennauthor, Folk horror on The Nightmare Engine Podcast, Walking the Camino de Santiago on the Action Packed Travel Podcast; Introversion and writing the shadow on The Quiet and Strong Podcast. Today’s show is sponsored by FindawayVoices by Spotify, the platform for independent authors who want to unlock the world’s largest audiobook platforms. Take your audiobook everywhere to earn everywhere with Findaway Voices by Spotify. Go to findawayvoices.com/penn to publish your next audiobook project. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Natalie MacLean is a multi-award-winning wine writer, named World's Best Drinks Writer at The World Food Media Awards, as well as a sommelier, TV wine expert, and host of The Unreserved Wine Talk Podcast. She's also the bestselling author of multiple nonfiction books on wine, including Unquenchable, named as one of Amazon's best books of the year. Her latest book is Wine Witch on Fire: Rising from the Ashes of Divorce, Defamation, and Drinking Too Much. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Challenges of writing memoir compared to journalistic writing Using memoir to tell your Truth Tips for sensory writing from a ‘super taster' What is terroir and how to use it in your writing Maintaining boundaries while still marketing your author brand Dealing with crisis management and managing your mental health How to reach and engage with book clubs Connecting multiple streams of income Utilising podcasting for book marketing in your author business You can find Natalie at NatalieMaclean.com. Transcript of Interview with Natalie Maclean Joanna: Natalie MacLean is a multi-award-winning wine writer, named World's Best Drinks Writer at The World Food Media Awards, as well as a sommelier, TV wine expert, and host of The Unreserved Wine Talk Podcast. She's also the bestselling author of multiple nonfiction books on wine, including Unquenchable, named as one of Amazon's best books of the year. Her latest book is Wine Witch on Fire: Rising from the Ashes of Divorce, Defamation, and Drinking Too Much. So welcome to the show, Natalie. Natalie: It is so good to be back here with you. We've had an initial chat on my podcast [about biodynamic wine and Blood Vintage], but I am so looking forward to this, Jo. Joanna: Oh, yes. So first up, just— Tell us a bit more about you and how you got into writing and publishing. Natalie: Sure. So my career path was probably like a lot of folks. I didn't plan to be a writer. I didn't have the confidence to be a writer. I was brought up by a single mom, single parent mom. She was a school teacher, so she really pounded it into me, make sure you get an education that will get you a job. So I wanted to study English, but no, no. So it was PR and an MBA, and right into the workforce in high tech marketing. Along the way, I was working for a super computer company that was based in Mountain View, California. I'm Canadian, and I still live here, but the head office was down where the campus of Google now is. So I started arranging all of my meetings there when I had to go on Fridays so I could stay over the weekend and drive up to Napa and Sonoma. While I didn't have time to learn golf or pottery or anything else, I was dining out a lot with clients or whatever. So I really grew to love wine. So that sparked my interest in wine. Then while I was off on maternity leave, I thought, well, I have to keep my brain active somehow. I had taken a sommelier course just for fun because that's what type As do. It was a good thing I wasn't taking golf lessons because, you know, long iron clubs and type A, that's just not a good combination. So wine worked. So while I was off on maternity leave, I pitched the editor of a local food magazine because I noticed they had all these gorgeous recipes, but no wine content. I knew just enough about wine to be a little dangerous. She said, yes, okay, have you published before? I said yes, praying that she would not ask me to send samples because all I had was my high school newspaper. So she gave me a chance. The first article or column was “How to Find Wine Food Pairings on the Internet.” That was the headline back then, it's gotten much more specific since. That led to a regular column, which gave me the confidence just to cold call other editors. Then I started landing columns in some of our national newspapers here in Canada and magazines. I didn't know anybody. I was a nobody from nowh

What is dark tourism and why are many of us interested in places associated with death and tragedy? How can you write and self-publish a premium print guidebook while managing complicated design elements, image permissions, and more? With Leon Mcanally. In the intro, level up with author assistants [Written Word Media]; and Blood Vintage signing pics. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Leon McAnally is the author of A Guide to Dark Attractions in the UK. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes The definition of dark tourism and what types of places it includes Public opinion around dark tourism sites Self-publishing to keep creative control of book design and content Researching historical sites and keeping an organized system How to obtain permissions for publishing images Working with a designer on a photo-heavy book Using book signings and social media as part of a book marketing strategy Managing expectations for research- and design-extensive projects You can find Leon on his Facebook page: Dark Attractions in the UK. Transcript of Interview with Leon McAnally Joanna: Leon McAnally is the author of A Guide to Dark Attractions in the UK, which is brilliant. My quote is on the back, and I said, “A fascinating book for all the dark little souls out there.” So welcome to the show, Leon. Leon: Thank you, Joanna, for having me. Joanna: I'm excited to talk about this topic, and you and I are both dark little souls. First up— Tell us a bit more about you and how you got into writing and self-publishing. Leon: Well, I studied travel and tourism in college. That's where I first learned of this term called dark tourism, places associated with death, suffering and tragedy. I came away looking into these places and was really fascinated with the tourism aspect and the history aspect. My university touched on this topic more, so I went and studied Travel and Tourism at the University of Northampton. I focused a lot around the motivations of dark tourism and the ethical issues around dark tourism. After uni, I wasn't sure what to do, but I wanted to travel to a lot of the places that I'd been writing about, like Auschwitz and the Catacombs of Paris. Then I got into writing because I came across yourself, actually. When I was researching dark tourism, I think you popped up on a website. I started reading your ARKANE thriller series and looked into yourself a bit more, and I was like, you're just an inspiration. Joanna: Thank you. Leon: So it seemed from that, and then yourself. Then I was in Paris visiting the Catacombs at the time, and that evening I sat down and was like, what do I do with myself now? Then I thought to myself, there's no book that covers like dark tourism across the whole of the UK. So, yes, it set me off on a journey, really. Joanna: First of all, I'm really thrilled to inspire you. I'm glad I turned up on some website, that's excellent. Let's just return to this idea of dark tourism. You mentioned places associated with death, suffering and tragedy. You mentioned two places that are quite different, Auschwitz, which of course, is modern horror, really. Then the Paris Catacombs, which, if people don't know, are full of plague dead, but it's bones that are arranged in different ways. I find the Catacombs an awesome place. I'm sure you enjoyed it as well, right? Leon: Yes, definitely. It was really eye opening. Joanna: Exactly. I think those two places are disturbing in different ways. People are like, why are the pair of you interested in this stuff? So what do you think? You mentioned studying the motivations. Why do people visit these places? Why do you and I find these ‘dark tourism' places interesting? Leon: I think there's a number of factors at play. It depends on the place you're visiting because dark tourism is an umbrella term for loads of places, and that's what a lot of people don't realize. So it could be that you go to a memorial to remember people who have tragically died. It also could be a totally different place, and it makes you perceive life differently and how you wish to be known in life, as well as after life. The Victorian cemeteries that are within my book, The Magnificent Seven cemeteries in London, I visited them. So one, they gave me a kind of inspiration and motivated me with my book. Also, I look at the people who are buried there and how they are known after life. Like they were known back when they were alive, and they're still being known, and their story and their life history is being retold.