The Craft with May Globus

Braden Parker—the new CEO of Westbeach—grew up in Cochrane, Alberta—a small town of fewer than ten thousand—obsessed with the Titanic and dinosaurs, building lemonade stands with his siblings, and raised by two teachers who believed deeply in curiosity and going after what you want.His dad was offered a sabbatical at Stanford university, moving the family from the Prairies to Silicon Valley, where Braden’s world opened wide: multicultural families, friends whose parents were shaping the future at places like Netflix, and an early sense that you could design your own path if you were willing to build it.That instinct became a lifelong throughline, from being a snowboard coach for kids to becoming a UBC Sauder School of Business student. Then a door-design entrepreneur, followed by a career in real estate. He experimented with selling cricket pasta and conjured up concepts for a luxury toothbrush before landing on Casca—the footwear brand he co-founded with Kevin Reed at 26. He’d work his day job and fly to China for Casca on vacation days, walked factory floors, learned cross-cultural communication, and tried to create the perfect everyday shoe. Seven years later, he exited at 32, stepping into an identity shift that backpacking through East Africa helped reorient.And now, he’s in his next era, reviving Westbeach—an iconic Canadian surf, skate, and snow brand steeped in community, quality, and technical culture. A third space, a mini skate pipe, a coffee shop, and a small, tight team building its next chapter with intention and care. It’s a return to levity, craftsmanship, and the spirit of a legacy that shaped generations.This is a conversation about possibility, reinvention, realism, and knowing when a door is no longer the right door. About building what feels true. And about the courage it takes to begin again—especially when the legacy is bigger than you.[TIMESTAMPS]5:12 – Childhood & early influences 13:39 – University years and formative experiences 17:11 – Life after graduation: exploration and early ventures 22:33 – The birth of Casca: founding the brand 24:31 – Why Braden and his cofounder believed a new shoe brand could make an impact 30:00 – Cross-cultural relationship building and communication in business 35:03 – Realizing it was time to exit Casca 43:30 – Reviving Westbeach: first questions for himself, the brand, and the team 53:29 – Redlines he will never compromise on 54:23 – Advice he encourages other entrepreneurs to adopt 56:11 – His perspective on life today 58:50 – The final question 1:00:18 – Where to find Braden[TODAY'S SPONSORS]Excited to welcome Before Company as one of our season five sponsors! I’ve been using them since day one—especially the whitening formula. It turns brushing into a small, grounding ritual, and the tube looks gorgeous on my counter. Use code thecraft for 20% off your first order → www.beforecompany.com.As some of you know, I'm also a certified sound therapy practitioner, intuitive channeler & founder of otō healing. Whether you're new to sound baths or seasoned and curious about trying one of my experiences, email otohealing at gmail.com to get 10% off your first private, in-home sound therapy & channeled guidance session.

In our first episode of season five, we begin in the suburbs of Coquitlam, where a young boy sketched houses and dreamed of becoming an architect. For West Coast Modern Homes founder Trent Rodney, his story has always been about home.Raised by a hardworking single mother, he inherited not only hustle, but also an early reverence for the spaces we live in. His career began in finance at the National Bank of Canada in the investment division where, over nearly a decade, his natural instinct for marketing revealed itself through cold calling and developing large-scale educational events that drew speakers like Kevin O'Leary of Dragon's Den. Post-finance and after a short stint with a start-up real estate developer, he did odd jobs and was drawn to the forest, where laying on a particular granite rock in the middle of a river helped him heal and recalibrate.This eventually led him to architecture itself — not through blueprints, but through Frank Llyod Wright and a deep fascination with the cultural life of homes. He began researching architecture, spending hours in libraries, tracing the lineage of design. There, he found modern architecture and began cataloging British Columbia’s modern houses, even walking the streets and doorknocking to find them. Don Gurney of Openspace Architecture encouraged him to sell architectural homes in the province, which sparked something in Trent. After discovering The Modern House from the UK, West Coast Modern Homes was then born.Trent doesn’t see homes simply as assets, but as living artifacts — vessels of culture, memory, and human well-being. And its owners, the custodians. In his work, he often likens himself as less in real estate and more as an art dealer: someone who preserves, champions, and passes along pieces of history.In this conversation, we explore the philosophy behind that view: The genesis of his love for homes; creating marketing campaigns that stop people in their tracks; the art of architecture; what it means to treat homes as cultural touchstones; how architecture shapes our emotional and spiritual lives; and much more.[TIMESTAMPS]5:52 - Growing up12:12 - Where the love for design and homemaking came from14:44 - His time in Finance27:58 - The transition from finance to design36:57 - Why he describes his work as being an art dealer40:26 - How he approaches homes as cultural artifacts 58:22 - The role he sees architecture playing in shaping the wellbeing of humanity 01:02:48 - What he would say to his mother about how much she influenced the importance of a home to him01:04:12 - Final question 01:06:11 - Where to find him[TODAY'S SPONSORS]otō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

There is great depth to Jess Reno, who has a soul and heart that are as deep as they are wide. He’s the founder and CEO of Nemesis Coffee and Dope Bakehouse — but these titles alone don’t come close to telling his story.He grew up in Scarborough, Ontario, in a neighborhood that demanded toughness, in a family shaped by poverty, hardship, and resilience. It made him grow up, fast. After his dad made the radical decision to get straight in his life, he applied to Emily Carr. That choice would change the entire trajectory of their lives, eventually bringing them to Vancouver — where Jess eventually got a job at Caffe Artigiano and, unknowingly, setting himself on the path to becoming one of the most intentional and creative hospitality founders in the city.In this episode, Jess shares parts of his story he’s never spoken about publicly — coffee as comfort & solace from a young age; what it meant to grow up quickly; navigating generational trauma; healing a long-time chip in the shoulder; running his first coffee shop with family; taking the risks that eventually allowed him to build something of his own. We talk about entrepreneurship, identity, family, leadership, heart and the quiet responsibility of creating spaces where people and patrons feel safe and seen.[TIMESTAMPS]7:44 - Growing up30:39 - Who he thought he was becoming 34:12 - What about coffee provided solace for him37:08 - What was the turning point for his leap of faith41:03 - Things he unlearned after his travels43:31 - The meaning of their logos 01:00:50 - If Nemesis were to vanish tomorrow, what would he hope that people will remember about how it made then feel01:02:03 - His relationship with the chip on his shoulder now01:03:31 - Final question 01:04:36 - Where to find him and Nemesis[TODAY'S SPONSORS]otō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

Catherine Roscoe Barr is a neuroscience-based wellness coach, a longtime fitness professional, and a lifestyle journalist whose work has quietly transformed the lives of many. Her new book, FEEL BETTER NOW: The Life-Changing Power of Simple Pleasures, is a powerful offering — one that invites us back to ourselves through the rituals, reflections, and rewilding that make life feel not just livable, but delicious.Her story is one of deep personal transformation — from growing up in a home where emotions lived beneath the surface, to finding her own voice through movement, writing, and eventually, helping others do the same. She has built a life’s work from lived experience: turning her healing into curriculum, and her curiosity into a business that’s as intimate as it is expansive — from private coaching to retreats, keynotes, and now, her beautiful book.In this conversation, we talk about how home is shaped by movement; how long love can grow when it’s met with intention; what people often misunderstand about wellness; the quiet courage it takes to rescue yourself; and much more.[TIMESTAMPS]2:28 - Growing up10:01 - What she started to understand about the mind-body connection 17:31 - Her meaning of wellness then vs. now18:45 - Her book, Feel Better Now: The Life-Changing Power of Simple Pleasures23:13 - Rewilding and why it is important25:50 - What it is like to evolve together with her husband after many years31:22 - If there was a point where she felt her lived experience around wellness could be translated into a medium that could help others34:25 - The Life Delicious 36:21 - A tip for those who can’t yet feel deliciousness 38:37 - Her retreats 43:29 - How to be an expansive person for others but also being able to enforce boundaries 46:07 - What people get wrong about wellness 53:27 - Final question[TODAY'S SPONSORS]otō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

Raneen Nosh is an architect and designer whose path has been anything but conventional. Born into a family of Iraqi immigrants who settled in Canada before the Saddam regime, she grew up navigating two worlds—deeply rooted in heritage yet shaped by a spirit of exploration. Her parents, both seekers in their own way, introduced her to meditation at 16, fostering a perspective that would guide her through life and career.Her journey in design began in web and graphic design at Vancouver Film School, where she co-founded what would later become Invoke Media. But her curiosity led her beyond digital spaces—into architecture, industrial design, and humanitarian work across the globe. She studied in Paris, explored sustainable materials in the Philippines, and lived in Tokyo, where she developed a deep connection to minimalism as both a philosophy and a way of life.From one of the world’s top architecture firms Herzog & de Meuron to taking on projects that deeply inspire her, Raneen has carved a path that honors both structure and intuition. Now at another pivotal moment, she’s embracing the shifts ahead, guided by a sense of timing, purpose, and play.In this episode, we explore how spirituality and design minimalism intersect; balancing intuition with technical rigor; recognizing when it’s time to move on; design as a personal calling or part of a larger mission; and much more. [TIMESTAMPS]1:48 - Family17:46 - Her creative genesis38:47 - Her work50:13 - What she is unlearning 54:26 - Final question 55:35 - Where to find her[TODAY'S SPONSORS]otō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

Terry McBride is a trailblazer and veteran in both the music and wellness industries, someone who has an uncanny prescience. He is also thoughtful, kind, and—in speaking to his team during the coordination of this conversation—very beloved.As the co-founder and CEO of Nettwork Music Group, Terry helped shape the careers of some of the most iconic artists of our time, including Sarah McLachlan, Coldplay, and the Barenaked Ladies. Under his visionary leadership, Nettwerk became a global powerhouse (with teams in Los Angeles, New York, Toronto and more), selling over 150 million albums, and revolutionizing how artists navigate the digital era.But Terry’s influence doesn’t stop at music. In 2007—after discovering yoga and experiencing it across the world—he turned his passion for mindfulness into YYOGA, a wellness company that has redefined the yoga studio experience across Canada. Terry’s commitment to innovation, whether in artistry or holistic well-being, is deeply inspiring.In this episode, we explore Terry’s incredible journey—his youth as a national level field hockey player and budding civil engineer; the monetization of emotions in music & wellbeing; YYOGA and Nettwerk safe spaces for community; hyperlocal reasons why YYOGA has expanded into franchising; how he knows if a music artist or yoga instructor has that ‘it’ factor’; the future of music; his hope for the next generations; and much more. [TIMESTAMPS]3:57 - Growing up6:58 - How his mind works and how it made him different in the music industry22:23 - Discovering yoga and founding YYOGA 29:53 - How he can tell someone has the 'it' factor and what contributes to their success35:19 - What his other passions are looking like36:02 - What he feels with where he is at in his life39:56 - Truths that he lives by55:33 - Final question[TODAY'S SPONSORS]otō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

Zeke Reed is pure energy in motion. Whether reporting compelling stories for KCRW or producing music in his Topanga Sessions sound studio, he’s constantly contemplating, creating, and doing.During his early childhood, his father worked as an NAACP defense attorney while his mother pursued her PhD in Theatre at UCLA. Seeking a closer connection to nature, the family relocated from Venice Beach to Topanga Canyon, where Zeke spent much of his childhood exploring the hillsides. Although both parents were accomplished academics and professionals, they also nurtured his deep passion for creativity and music—his father had been a violinist in the University of Virginia orchestra. In fifth grade, Zeke joined a gifted school program in The Valley, broadening his horizons beyond the tight-knit Topanga community.Following in his father’s footsteps, Zeke also attended UVA, where he pursued neuroscience. This path was inspired by a neighbor who worked in the field and led Los Angeles County’s Department of Mental Health. His college thesis on Detroit earned him a spot in the CORO Fellows Program, giving him hands-on experience in public affairs across multiple sectors. Yet, despite this academic trajectory, Zeke felt an enduring pull toward music. He formed a band with a friend, performing at college parties, and continued to develop his creative identity.Today, Zeke bridges his academic and creative pursuits with an interdisciplinary approach. By day, he’s a values-driven journalist; by night (and any other available hour), he’s a musician/producer who recently released his first EP Mushroom Disco.In this episode, we explore his mother’s time with a troupe of gypsy actors in Eastern Europe during the Cold War; his self-designed course of study in college that sparked an interest in urban politics and cities; and music as a lifelong thread—from playing the cello in the LA Junior Philharmonic to performing at the Walt Disney Concert Hall. We also delve into his growing role in the global music community, the intersection of journalism and sustainable business models, and much more.[TIMESTAMPS]4:03 - Growing up11:34 - If he ever felt pressure to lean into academics12:58 - Why he chose neuroscience at the University of Virginia17:46 - Music as a thread and starting his college band 20:10 - The music versus academic path25:38 - His creative process 30:05 - His values as a journalist 42:06 - His philosophy of “tastes beginning to match your abilities” 48:48 - How he feels about his life 51:57 - Final question54:49 - Where to connect with Zeke[TODAY'S SPONSORS]otō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

Priscilla Jimenez has a sharp intelligence and curious gaze, and to call her talented is an understatement. She’s the founder of Push More Buttons—a multidisciplinary creative studio merging music, tech, and design—as well as a music producer and DJ. An established creative & art director, Priscilla has designed work for Madonna, Eric Clapton, and My Chemical Romance, as well art directed for clients Pinkberry, TNT, TBS & more.Born to parents who immigrated to Los Angeles from Mexico, her upbringing was shaped by a vibrant East LA culture. Her mother was a seamstress and her father an upholsterer, working hard to build a life for Priscilla and her brothers. She spent childhood summers in Ensenada, Mexico, where her parents are from, a memory she recalls in detail to this day. Priscilla spent solo time as a kid watching films and playing with photography, media & computers. Her music love began with her siblings and an uncle, who influenced her through the genres they listened to and instruments they played—when she was 14, one of her brothers got into DJ-ing and opened her up to a new world of music-making. In her early 20s, a mentor encouraged her to apply for a @warnerrecords internship—the creative director there hired her full-time, before she left for the ArtCenter College of Design. She began posting DJ routines on her YouTube channel, racking up millions of views, and eventually created her own agency after landing scholarships from Kit Hinrichs of Pentagram and working at other agencies.In this episode, we get deep into why cooking for others is so important to her, how music & creativity wove into her life as a kid, and what’s currently emerging at the intersection of music and technology. We explore her approach to blending systematic thinking with free-flowing creativity and love letters to her family & East LA.[TIMESTAMPS]3:40 - Growing up17:11 - Where her love for music came from21:37 - The origins of Push More Buttons31:15 - Her creative process and if she feels that its the same with music production 37:23 - What she is seeing in music and technology that is piquing her interest 42:04 - How she has seen the music industry has evolved45:32 - Love letters to her family and East LA47:19 - Final Question48:47 - Where to find her[TODAY'S SPONSORS]otō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

Marcy Bulkeley has infinite layers to her: powerful, creative, mystical, gentle, bold, and nurturing all at once. With over 25+ years in the music industry, she’s a respected music supervisor, having scored trailers and created original music for films like Dawn of the Dead, Inception, Spiderman: Into the Spider-Verse & Looper. In 2019, she joined Universal Music Group as VP of Music Curation + Sync A&R. During the pandemic, she led an initiative to create music for meditation apps, collaborating with Kacey Musgravdes, Jhene Aiko, and Katy Perry.After recently leaving UMG, Marcy launched her creative baby: Subtle Mother, where she guides musicians, producers & songwriters from across the globe in creating music as healing across all platforms. She grew up in West Hartford, Connecticut, where generations of her family were raised. Nature was woven into her early life, from the town’s gardens to lakes and rivers in upstate New York. Music was a constant companion—her mother had her listening to Michael Jackson and film scores, and her father would play her The Beatles and Cat Stevens. When she was 11-years-old, Marcy got the chance to go to a recording studio with her father and, after, told him she wanted to put music to picture. At 12, she picked up her first drink and her long journey to sobriety began. Through darker times, music was always grounding. After Emerson College, Marcy did stints with record labels, publishing companies, and music producers, leading to a coveted internship with the legendary G. Marq Rosswell. She discovered kundalini yoga, meditation, and breathwork during this era and got sober by age of 29. In this conversation, we explore how playlists are time capsules in one’s life; intentionality of film scoring & music supervision and the importance of lyrics; what she learned at UMG; birthing Subtle Mother into the world; what music as medicine means; creating with her husband Danny; and much more.[TIMESTAMPS]7:57 - Growing up12:25 - Why sound tracks and film scores are important for her23:21 - Did the way she listen to music change on her journey to sobriety27:13 - Her creative process33:47 - Her time with Universal Music Group 57:45 - What to expect from Subtle Mother01:00:53 - Where to find her01:02:00 - Final question[TODAY'S SPONSORS]otō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

Dallas Sauer and Savannah Fox embody the term ‘beautiful souls’. Before their current endeavor Dome Home, Savannah worked in wellness marketing and Dallas is a sought-after commercial & narrative director/producer, working with Nike, Amazon Canada, Remy Martin, and Pepsi.Savannah was born in Ottawa, Canada, then moved to the Kootenays as a toddler. Her parents met in a communal house, though they eventually separated. Her father is an artist who lives a nomadic, spiritual life—she often travelled with him when young, embuing her with a sense of adventure. When Sav graduated, she visited India and met travel nurses who inspired her to apply to nursing. But she lost her passion after practicum and headed to Nicaragua, where she had a jarring near-death experience while surfing.Dallas grew up in a small town, only 25 minutes away from Savannah. His parents also split when he was young, so he shuttled between Castlegar and Nelson, BC. He was an athlete—though always felt like a storyteller and harbored an artistic side, participating in community theater and writing. An eventual move to Vancouver kickstarted his successful journey as a creative.A beautiful love story, they reconnected years after high school and now are partners in life and purpose. Their venture is Dome Home, a stunning property in Baja, Mexico, that’s a 20-minute walk from a freshwater source and lined with fruit trees planted in the 1960s. Its surreal structure, built by Sav's father, is the only domed earth bag home in existence. This year, they opened its doors for stays, collaborations, and retreats.In this episode, we talk about quality time & presence; Dallas’ passion for authentic storytelling; cultivating harmony between relationships & land; how Dome Home came to be; their vision for creating a healing space & community; and more. [TIMESTAMPS]5:32 - Savannah growing up14:10 - How communal living shaped Sav’s views on living25:05 - Dallas growing up36:23 - How they ‘re-met’ one another 43:21 - Dome Home57:55 - Final question 01:01:06 - Where to find them[TODAY'S SPONSORS]otō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

Elisa Kosonen's empathetic, intuitive nature is a gift. It's why she is an incredible storyteller, having spent the last few decades in various senior level roles—editor, writer, publicist, marketing & communications—at magazines (NUVO and Flare), start-ups (Garmentory), and global brands (Aritzia and Mindful Collective). Now a registered holistic nutritionist, she recently launched her practice 14 Carrots. Her offerings include 1:1 coaching focused on reconnecting to your physiology and discovering your unique nutritional needs, reconnecting with your body/mind, and creating a lasting foundation for a full and energetic life.Raised in the suburbs surrounding Vancouver, her childhood was idyllic—her father was an educator, her mother launched a career counseling business, and the home was filled with fun. Elisa was both creative and athletic, fascinated with the body from a young age. Though excelling in English, she always wanted to be an orthopedic surgeon—so, at university, she began a major in kinesiology. But it didn't feel aligned at the time and she explored other avenues, finding her lane in journalism. After graduating, she landed an editor role at NUVO Magazine, then had life chapters in London and New York. When her late mother was diagnosed with cancer, she returned to Vancouver and settled into her career. During the pandemic, her true calling came knocking—and she went back to school to become a registered holistic nutritionist & certified health coach. In this episode, we discuss her creativity and penchant for storytelling; what she's learned about the beautiful interconnectivity of our bodily systems; understanding the crucial role of digestion & being present with our meals; how trying different foods can help us discover what makes us feel our best; rituals and mindfulness in eating; and much more.[TIMESTAMPS]00:00 - Introduction and Childhood in Coquitlam06:03 - Exploring Creativity and Storytelling in the Fashion Industry13:09 - Transitioning from Fashion to Nutrition31:13 - Personalized Nutrition and Unique Nutritional Needs36:22 - Tuning Into Our Bodies and Exploring Different Foods39:24 - Honoring Cultural and Ethnic Influences on Food Preferences41:06 - Rituals and Mindfulness in Eating45:14 - The Power of Holistic Nutrition for Well-being50:13 - Finding Joy and Adventure in Our Meals[TODAY'S SPONSORS]otō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

Thara Vayali is a naturopathic doctor, public speaker and educator blazing new trails when it comes to women’s wellbeing and improving a broken healthcare system. And she’s paving it not only with innovation but with intuition and compassion, too.She is profoundly connected to herself, her body, and elements of nature—foundational as cofounder & chief medical officer at Hey Freya, a brand with a mission to reimagine women’s wellness by radically shifting how women show up in the world and care for themselves. Her decades-long work focuses on the intersectionality of women’s health, society, medical research, and the environment.She grew up in a small, predominantly Irish-Catholic town in Newfoundland, Canada, as a first-generation North American in her family. It was an intense navigation of her personal identity in the world, feeling disconnected from South India where her father and mother had come from. Becoming a naturopathic doctor was a winding path, but also a calling—she was always interested in the human body and moved toward a nutrition degree. Thara worked in the community, educating kids (through play) about nutrition throughout Vancouver. But there was a systemic approach missing for her, and so she decided to pursue a master’s degree in environmental education to draw the connection between what we eat and where it comes from. Her thesis on how embodied yoga practice can teach connection to land—much better than words and didactic learning—won the Governor General’s Gold Medal award. She eventually applied to naturopathic medical school, and her purpose solidified even further. A number of years later, the stars and shared purpose aligned at a femtech conference, where she met Cecilia Tse and Helkin Berg, who became her cofounders in Hey Freya a few months later. In this episode, we explore how her connection to nature and the elements impact her approach to healthcare; what collective liberation means to her; shifting the broader healthcare system by creating spaces and resources to care for women; the life force of adrenals and their importance to women’s health; how her cofounders Cecilia & Helkin have been mirrors for her; what she would say to her teenage self; and much more.[TIMESTAMPS]00:00 Introduction and childhood in Newfoundland03:09 Navigating identity as a first-generation immigrant06:01 The influence of parents and cultural background10:07 The deep connection to nature and the elements32:15 Co-founder alignment34:19 Hay Freya's mission: Reimagining women's wellness45:40 The shift in the medical establishment50:30 Exploring the concept of life force59:39 Empowering women for societal change01:01:24 Thara's legacy: Patience and determination[TODAY'S SPONSORS]otō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

Everyone needs a little Sean Daly in their life. This artist, creative director, set & production designer, and go-to character architect in Hollywood has a long list of accomplishments, but his humility never lets you know it. From set designing with legendary photographers like Annie Leibovitz, to the interior design of Lulu Restaurant at the Hammer Museum and creative direction on Phaidon books, to advising Robert Downey Jr. on Sherlock Holmes, Jamie Foxx on The Soloist, and others with getting deep into character in some of their most well-known roles, Sean has done it all. His grandparents immigrated from Ireland and Italy to Boston, Massachusetts, to start anew, where Sean was eventually born and bred. The youngest of seven children, his household was a lively place—no two kids were alike, no cable at home, and his creativity was nurtured by his artistic mother. To her, the world was a field trip to be observed. His dad taught Sean structure and how to ask himself the right questions, a great balance to his artist soul.A summer acting program ushered young Sean to a new world: acting. After high school, he went to a small liberal arts university in New Jersey across the river from Manhattan, a place that gave him a sense of freedom. He fell into the indie film scene, leading him to the Sundance Film Festival, then a move to LA. It was being an actor on set—and an industry strike—that sparked his curiosity in set/production design, and the rest is history. In this episode, we talk about how imaginative play as a kid led to acting; the things one has to consider when world-building on shoots; finding the balance between character detail ideas he has, with ideas that actors may have; adventure of creative challenges he’s given; and much more. [TIMESTAMPS]4:01 - Growing up22:33 - Where his love for acting originated from 25:13 - Could he tell which kids wanted to be actors/actresses for a career 30:34 - How he felt his New York chapter changed him37:46 - How he got to LA44:44 - What drew him to set production 54:55 - What it was like to work on set and his creative process 58:40 - The transition of building sets to building characters and how he balances his ideas and an actor’s ideas of a character1:05:17 - What he loves about world building and what makes him great at it1:09:50 - Final question 1:10:31 - Where to find him[TODAY'S SPONSORS]otō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

Lee Knaz leads with love. His aura feels like warm light and, once you’re in conversation, his words are wise. For many years, he was in the culinary world—as a sought-after private chef, a finalist on season one of Master Chef, and founder of his own company Mission Olive, which focused on good food as wellbeing. After leaving his chef life behind, he’s now a successful life & relationship coach.Born in a small agricultural town in Israel, Lee is the youngest of his family and the only boy among three sisters. His parents were peace activists, each in their own way—his mom was part of Women in Black, a peace activist group of Jewish-Israeli and Arab women coming together every Friday and gathering at one another’s homes. His father was an artist whose work focused on co-existence and who did work as an illustrator for various newspapers. He completed his military service from 18 to 21-years-old and was drafted in a war at 24-years-old. In 2006, Lee made a major move to California. He enrolled into business school at USC, but eventually joined culinary school during a summer off. Cooking had always come easy to him and though a gastronomy career hadn’t originally been at the top of his mind, it found him—and he began to truly set out his path in that world after landing on Master Chef. In this beautiful conversation, we explore the sights and smell of his hometown; his quiet observations as a child; why he decided to move to the United States; how culinary school felt like learning a language he already knew; cooking as meditation, reciprocity & healing; his career transition from cooking to coaching; how his daughter Vida is teaching him to be a child again; and much more.[TIMESTAMPS]3:27 - Growing up11:03 - What made him leave Israel13:14 - How he found his way into a culinary career 17:55 - What does cooking feel like21:29 - Can he tell when someone needs to be nourished25:04 - How the spotlight was for him after MasterChef31:23 - How he was able to stay composed while his dishes were being judged39:50 - What drew him to self-leadership 49:22 - How he thinks his daughter sees him56:55 - Final question58:31 - Where to find him[TODAY'S SPONSORS]otō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

Scott Borkowski has an energy that’s calm yet dynamic. Humble but no doubt powerful. Creativity pours out of him as an artist, tattoo artist, skateboarder, entrepreneur and owner of Grateful Tattoo in Squamish, Canada.Born and raised in Toronto, though his parents both worked in the corporate world, they unconditionally supported his artistry and right-brain inclinations. As a teen, he often took the train downtown, eventually moving there when he was 18-years-old. Skateboarding brought much into his life, a medium for getting more deeply into art, culture and music. Scott was fascinated by tattoos from a young age, getting his first one at 15. After a chance apprenticeship and doing temporary tattoos at music festivals, this fascination ended up becoming a booming career, with him inking some of the biggest names in music, including Rüfüs Du Sol, LANY, Lil Yachty, and 6lack.When the pandemic hit, he and his wife took a leap and moved west. There, he’s been steadily building community through his tattoo shop, giving back to the skateboarding community and mother nature, percolating on additional ventures, and working with brands like Levi’s, Panasonic, Environmental Defense, and more.In this episode, we explore Scott’s childhood, how he feels about art, what skateboarding has brought to his life, his philosophy when it comes to tattooing, what’s on the horizon, and much more.[TIMESTAMPS]3:31 - Growing Up7:41 - How art and creativity came to hime at a young age9:35 - What drew him to skateboarding 10:29 - How has he seen the scene change11:34 - What he hopes to carve in the industry for himself 12:40 - What led him to be a tattoo artist17:06 - Philosophies of work and business 19:00 - What brought him to Squamish and how it has been23:39 - Leaps of faith26:17 - Would he move back to Toronto27:42 - The next 5 years of his life28:41 - Giving back30:35 - What would he say to his younger self31:07 - Upcoming projects32:14 - How he pushes through imposter syndrome 34:12 - Final question 34:42 - Where to find him[TODAY'S SPONSORS]otō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

Sara Gulamali is bright and brilliant, not only as a person but also as an award-winning young artist. For years, she’s created her own works, has hosted creative events through the Tate Exchange Programme and is now part of supporting artists as associate director at Howard495 Gallery, a global art advisory firm and gallery serving new and dedicated collectors in both the private and commercial spaces. As a British-Pakistani, she is proud of her Muslim heritage and in 2017 with two close friends, founded Muslim Sisterhood, a collective and creative agency working across campaign production, research, consultancy, and community-focused initiatives with clients such as Nike, Crocs, Disney, the NHS, and more. Their aim is to spotlight, unite and uplift Muslim women across the world, and they’ve been featured in British Vogue, DAZED and Marie Claire Arabia.Born and raised in London, she came from a close-knit family and had a wonderful bond with her late grandmother, who taught Sara the basis of the Muslim faith. She was also very close with her mother, who was diagnosed with cancer in 2011-2012 and passed two months later. Creativity was intrinsic to Sara as a young person, and she was always practicing art in various methods. After high school, she attended @KingstonUniversity for a Foundation degree, followed by Central Saint Martins for a Bachelor of Fine Arts. Sara also co-curated the first student show at the Lethaby Gallery, within the university. In 2019, she relocated to Vancouver from London to be with her now-husband and eventually connected with Krista Howard, founder of HOWARD495.In this conversation, we go deep into the circumstances of life that forced her to grow up quickly; what faith looks like to Sara; the role art plays in her life; how art university experiences & friendships taught her to question the nature of things; the genesis story of Muslim Sisterhood; navigating the culture shock moving from London to Vancouver; how she chooses to navigate spaces as a Muslim woman; and much more. [TIMESTAMPS]6:34 - Growing up9:21 - Life circumstances, grief & growing up quickly 11:16 - What faith looks like to her14:11 - The role art plays in her life19:08 - Her time at art universities and what it taught her22:18 - How Muslim Sisterhood came to be30:55- Navigating her life transition to Canada43:26 - How to build an art collection45:06 - Vancouver and its art scene51:00 - A reflection on her ancestors53:13 - Final question54:55 - Where to find her[TODAY'S SPONSORS]Before Company: https://beforecompany.com/discount/CRAFT10 - get 10% off your entire order; one-time use per customer; no expiry dateotō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

Adam Lewis is precisely the kind of person you want in your life: a supportive friend, conscious being, creator/entrepreneur & community builder. He’s driven and fired up, while also being open and vulnerable—an admirable balance. He was founder of flash chilled coffee brand Miura, before launching hot & cold therapy circuit The Portal Project. Now, as head of partnerships for Othership, Adam has a big hand in growing the popular Toronto-based social bathhouse—focused on wellness through sauna, ice bath & breathwork experiences—and helping cultivate its dedicated community.Born in Toronto, he spent his childhood growing up just outside of the city. He comes from two lineages: Jewish on his father’s side, Japanese on his mother’s. His father grew up in South Africa, during the intensity of the apartheid. His mother’s grandparents immigrated to Canada from Japan to plant roots abroad. A wild & free kid, Adam found solace in nature (still does). As a teen, he was captain of the track & field team, representing Canada at high level competitions. Entrepreneurship was his main focus at Dalhousie University, and Miura was his first solo business. As Miura wound down, Adam went through a life shake-up and found healing in cold plunging in lakes & building a portable sauna with his own hands. This became the Portal Project, and served as a bridge to connecting with Othership, where he is today. In this conversation, we go in many heartful directions: his family lineages & the cultural impact of his Jewish & Japanese roots; how being a top athlete encouraged him to push his body & mind limits; the transition unwinding Miura into discovering hot & cold therapy; understanding masculine & feminine energies within; what he’s learned being on the Othership team; being loving witnesses to each other’s life journey; and more. [TIMESTAMPS]5:36 - Growing up7:21 - His parents as people8:47 - Reflecting on his Jewish and Japanese lineages22:42 - What being a competitive athlete taught him28:55 - Pivoting from his business to the Portal Project31:48 - How he found hot & cold therapy37:24 - The Portal Project40:17 - Balancing masculine and feminine energies46:53 - How he found his way to Othership59:12 - Profound revelations that have come up for him recently01:05:22 - Honouring his lineage moving forward01:06:53 - How he wants to honour himself01:07:47 - Final question[TODAY'S SPONSORS]Before Company: https://beforecompany.com/discount/CRAFT10 - get 10% off your entire order; one-time use per customer; no expiry dateotō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy sessionBefore Company: https://beforecompany.com/discount/CRAFT10 - get 10% off your entire order; one-time use per customer; no expiry dateotō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

There’s a built-in optimism and passion to Sung Lee that’s contagious—and he is well-loved by many because of it. He was employee number one at Herschel Supply, first as a graphic designer and, over the course of a decade, became the brand’s creative director. Now, Sung leads creative at premium, contemporary dinnerware brand Fable. He was born in Korea and spent his childhood there. An architect, his father was the definition of a stoic, emotionally closed Asian father. His mother, an art teacher, continuously nurtured his creative side, encouraging him to draw, paint, and go to art school. Their upper middle class life ended when the IMF economic crisis hit Korea and, one day, Sung was suddenly told they had to live with an aunt. It turned out his father had borrowed money to keep his business afloat, and the Korean equivalent of the yakuza had come around to settle and his father wanted to keep the family safe. Eventually, the family moved to Canada, with Sung applying to an ESL school—he struggled until his mother enrolled him in a Korean art school, where he made some friends. This brought him to Emily Carr, where he learned to present his work in English phonetically. On a trip back to Korea, his father expressed he was sick—his parents returned to Canada, leaving 23-year-old Sung to sell their house in Korea. As he drove home from the airport, his mother told him his father had cancer and, two weeks later, Sung’s father passed. To move through grief, Sung took on a physical warehouse job. After a few months, his creative spirit came back. He started by launching a fashion show and landed a job at a small design agency that had an office beside Vans, where Lyndon Cormack worked prior to launching Herschel Supply with his brother Jamie. It was an instant meeting of like design minds, leading to a deep bond with the Cormacks and launching his long career as a creative director. In this conversation, we examine the effects on not sharing emotions with his family members; how Sung found skateboarding as a teen and its influence on him; his chapter at art school; navigating his father’s passing, surviving in Canada and processing his grief; the story of how he landed the job as employee number one at Herschel Supply, where he spent a decade; the roles of a graphic designer versus creative director at a company; his current interest in AI and its impact on design; Korea’s cultural dominance; the love for “han” or sorrow amongst Koreans; and much more. [TIMESTAMPS]6:41 - Growing up and family history16:36 - His transition to Canada25:16 - Reflection on processing his father’s death 39:48 - Skills he learned from being a graphic designer to being a creative director 41:56 - His creative process 45:32 - What's fascinating him right now47:20 - His transition from Herschel to Fable 53:10 - What a good feeling feels like for him54:16 - One thing that can change someone’s perspective 56:20 - Missing Korea57:32 - How he met his wife01:06:41 - Korean cultural dominance01:14:53 - Expressing his emotions now01:15:36 - Looking back at his life's journey01:20:01 - What he would say to his dad right now01:21:08 - The kind of life he hopes for his daughter01:23:32 - What 'han' means to Koreans01:26:27 - Final question 01:28:29 - Where to find him[TODAY'S SPONSORS]Before Company: https://beforecompany.com/discount/CRAFT10 - get 10% off your entire order; one-time use per customer; no expiry dateotō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy sessionBefore Company: https://beforecompany.com/discount/CRAFT10 - get 10% off your entire order; one-time use per customer; no expiry dateotō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

Dean Morris is a very good man. It’s a feeling you get immediately—he feels like the human version of an all-encompassing, welcoming hug. A longtime educator, he found his way to being a pastor, an athlete and lululemon ambassador and now co-host of the podcast A Little More Good & A More Good Media cofounder. He grew up in Richmond, on an acre property in the middle of the city. It was a quintessential childhood, running free and exploring the outdoors—he was always curious about how things worked and wanted to understand the world around him. In high school, his class was tasked to research their heroes, leading him to find leaders like Gandhi and Martin Luther King Jr., both of whom looked up to Jesus as a guiding light. Religion was not a foundation of his household, but Dean had friends who were part of a church and, in his curiosity and despite some skepticism, met with a pastor to ask about Jesus. He started to go to church, with some wise words from his father: keep your brain turned on. When his parents divorced after his high school graduation, Dean went through a huge transformation within and began to truly understand the spiritual nature of who he was. He began working at church, where he did some music and teaching and eventually went to seminary and got his masters in ministry leadership and culture. In this conversation, we explore topics from ownership versus belonging; his desire for social justice; reconciling with his ability to carry the weight and hold space for many others; the tools he uses to regulate his nervous system and triggers; religious doctrine & Christianity and how it's moved away from the original values of pure love and acceptance; the advent of ‘new religions’; how his relationship with running and his physical body has changed recently; and more.[TIMESTAMPS]5:46 - His childhood19:29 - The thing in his life that changed his perspective 26:52 - How he deals with dis-regulation in the body31:59 - His spiritual path1:05:36 - What religion means to people nowadays1:17:05 - His university path1:19:59 - What is he unlearning1:29:29 - What holding space means to him1:31:31 - Final question 1:35:17 - Where to find him[TODAY'S SPONSORS]Before Company: https://beforecompany.com/discount/CRAFT10 - get 10% off your entire order; one-time use per customer; no expiry dateotō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy sessionBefore Company: https://beforecompany.com/discount/CRAFT10 - get 10% off your entire order; one-time use per customer; no expiry dateotō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

Donnel Garcia walks with a vibe of confidence, but it’s one that’s chill and observant. For many years, he was a careworker drawn to behavioural development programs, helping figuring out what people were good at and helping them create routines to integrate them back into society. Photography was a side hobby that became a career, working with clients like lululemon, Half Moon, Livestock, Vans Vault, and more. His work has also been widely shown in print and digital publications like Street Dreams Magazine. Sharing A Living Taste studio with a few other creatives and makers, he also launched an incredible community library of art, fashion, photography, and design books and magazines called Book Section, where they can be signed out for two weeks (returns are by an honour system).He was born in the Philippines, immigrating with his parents to Canada when he was five. An only child, Donnel was often left to his own devices, catching the train downtown to explore solo and also playing sports, mainly basketball. After observing a careworker friend of his parents, he started to look into nursing programs and worked as a nurse for more than five years. It was meeting twin brothers, who quickly became his friends, that opened his world to photography, art, fashion, and music. When they eventually founded an agency, Donnel became their photographer, marking his transition into a new career and purpose. In this conversation, we wander through a wide range of topics: what people want from those who are caretaking for them; how his work as a nurse has translated into his career as an artist & photographer; observing patterns in the world, conversation & your interactions; Donnel’s approach to mentoring emerging photographers; why he’s taken a break from photography at the moment and recalibrating his vision; the honesty in his artistic point of view; and much more. [TIMESTAMPS]6:02 - Growing up7:29 - How his parents navigated their transition to Canada21:58 - Life after high school27:40 - What people want from those taking care of them33:20 - Patterns in culture that he is paying attention to in today’s world47:11 - His process of mentorship01:05:52- Being an artist versus a photographer01:11:23 - Defining his point of view01:21:31 - How his friends the Garcia twins contributed to his life’s journey01:26:42 - What he wanted to say in the world with his last project01:36:44 - Final wuestion01:38:54 - Where to find him and Book Section[Today's Sponsors]Before Company: https://beforecompany.com/discount/CRAFT10 - get 10% off your entire order; one-time use per customer; no expiry dateotō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

Reanna Evoy has a playful spirit and imagination that just can’t be replicated or replaced. Her life and work are beautiful reflections of being born creative and free—she cofounded Butter Magazine with friend Kris Blizzard, was art director of Enroute Magazine, creative director of Aldo Shoes and Kit and Ace, and is now cofounder of creative studio Super Bonjour.She was born in Ontario, but the family moved shortly after to Vancouver—her young, fun parents were fans of The Beachcombers and wanted to go west as a result. Reanna flew back to Ontario to spend summers with her Ukrainian grandparents on an organic farm outside of a small town, wearing babushkas and clogs to churn butter, farm, bee keep, build sheds, climb trees, be with animals & break bread with neighbours. As a shy and quiet teen, art was her expression—she painted fruits purple, drew complete fashion collections, and was obsessed with print magazines. Despite artistic leanings, she went into science at university and floundered. She made a switch after a conversation with her mother, who asked Reanna what brought her joy, pointing out that she was an artist at heart. She then went into art history, with a minor in fine art—her goal, at the time, was to become a curator. It was discovering Starbucks that ignited her interest in design—and she soon fell in love with branding. In this conversation, we explore her culturally rich childhood; what she loves about curation and world-building; the things she learned creating a print magazine; her chapter as Aldo's creative director and working with top photographers like Cass Blackbird and Tim Barber; how major shoots for brands are orchestrated; the way spirituality, meditation & breathwork helps Reanna channel creativity; how Super Bonjour finds what makes clients shine through ‘brand therapy’; living joyously as connected humans in a capitalist world; and much more. [TIMESTAMPS]6:56 - Growing up15:58 - Her parents17:03 - Where she thinks she got her artistic side from27:03 - How she got into design30:30 - Butter Magazine33:14 - Her chapter in Montreal37:14 - Her time in Australia and what happened after39:20 - How professional shoots operate46:46 - What made her grow the most during her career49:19 - Genesis of Super Bonjour51:39 - Brand therapy56:58 - How has her passion for spirituality made her a better person in her own life57:13 - How do we live more joyfully in today’s society01:03:17 - Does she feel like an artist01:03:37 - What in culture is fascinating her right now01:05:41 - What does a rejuvenating space look like to her01:14:41 - Does her work ethic come from her grandfather paying for school01:16:46 - What does it feel like when she is aligned with her truest form01:19:55 - Final question 01:19:55 - Where to find her and Super Bonjour[Today's Sponsors]Before Company: https://beforecompany.com/discount/CRAFT10 - get 10% off your entire order; one-time use per customer; no expiry dateotō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

Maddalen Pasini is a force. Her passion for her passions is infectious, transfixing when she’s talking about the things she’s bringing into the world. A long-time publicist, she began at Joe Fresh as an intern, then went to Toronto-based boutique agency Faulhaber Communications. Over the years, her clientele grew beyond fashion into design, hospitality, art & cannabis with Tokyo Smoke. Just before the pandemic in 2020, she launched her psychedelic wellness movement brand Yawn. She grew up just outside of Toronto, the only child of hardworking, loving parents. Her father was in the police force for over 30 years and Staff Sergeant of Homicide for a decade. Her mother, an immigrant from Hungary, was in the dental industry. Hungarian was Maddalen’s first language, something she learned young from spending time with her grandparents. Growing up was sticky, with her navigating bullying. As a teen, she took the train to the city and began going to metal shows, where she found her community. Her network began to grow through pockets of the underground music scene.She graduated from university with a double major in cultural studies & film—and she began questioning what she really wanted to do. The answer lay in her network, and she began a PR career. Transitioning into psychedelics was organic & something that had been brewing for a while—today, the brand donates a portion of profits to organizations conducting research & trials and offering support, such as the Heffter Institute & the @firesideproject, North America’s first psychedelic peer support hotline.In this conversation, we dive deep into the importance of finding her metal community in her teens; how ‘outsiders’ often become culture makers; the way psychedelics helped changed her over the last 15 years; why education around harm reduction and psychedelics is essential; current psilocybin regulations; equity in the space; and much more. [TIMESTAMPS]6:02 - Growing up9:14 - High school and life after16:27 - When she got into psychedelics and her first experience18:49 - The transition from PR to Yawn21:38 - Yawn and the ‘psychedelic wellness movement’25:39 - Why harm reduction is essential29:52 - Regulations and setbacks in the industry 33:54 - Hero dose vs. microdose 43:15 - How Yawn began45:47 - Equity and what she wants to see change in this industry49:48 - Change our view on these medicines and avoiding exploitation of them53:03 - Major shifts in herself as a human 55:47 - Yawn x Secular Sabbath collaboration01:01:01 - Upcoming projects01:04:15 - Tips for microdosing 01:05:46 - What psilocybin has brought to her life 01:07:10 - What she loves most about herself and humanity01:09:30 - Final question01:10:18 - Where to find Yawn[Today's Sponsors]Before Company: https://beforecompany.com/discount/CRAFT10 - get 10% off your entire order; one-time use per customer; no expiry dateotō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

Emma Devin is, quite simply, magical. Welcoming and funny, they have a gift for transmuting your energy into a more peaceful state the moment they give you a hug. The cofounder of Brood, Western Canada’s largest doula agency, Emma is trailblazing in the care industry and helping redefine familial structures and what family can mean.They were born in Paris, France, to parents that—as they say—have “itchy feet”. Before high school, they had transferred to 10 different schools and lived in France, the UK, and the east coast of North America. Eventually, they went to high school in Vancouver but a week before graduation, their parents moved onto a boat with a plan of sailing the world. Emma took a gap year with them, sailing down the coast of Mexico, to Hawaii and more, before coming back to be in Victoria and go to university. It didn’t agree with them, however, and they ended up going to Pacific Rim College instead, becoming a certified doula and caregiver. This time of life wove together all the innate parts of themself: a deep love and care for—and creating and welcoming—new families.After this, they worked at a local doula agency providing birth and postpartum care, before buying the business in 2019 and rebranding it to Brood Care Inc. with co-founders Gillian Damborg and Lizzy Karp, who had formerly been two of their clients. In 2021, first year out of the gates, Emma doubled the team size and the company was profitable. Inspired by LGBTQIA2S+ families in their community, Brood has emerged at the forefront of family caregiving, a tech-enabled learning platform and in-person care service for pregnancy, birth, postpartum care and new parenthood with a focus on millennial/Gen-Z families.In this conversation, we explore their nomadic childhood; the difference between a doula and midwife; what the concept of family means to them and how the different systems can look like; how they built their own incredible chosen family; the effects on the pandemic on birth & postpartum care; what emotions they feel when witnessing a baby’s arrival into the world; how a “yes” decision feels in their body; reconciling with their life journey through this work; and much more.[TIMESTAMPS]6:39 - Growing up10:04 - Having a nomadic childhood12:12 - Where their interest in family structure originated13:22 - What living on a ship taught them15:33 - Why they chose to be a doula18:25 - The difference between a doula and a midwife20:49 - What being a doula taught them about themselves and others26:02 - The genesis of Brood35:21 - Care of expecting & postpartum mothers and what needs improvement in the healthcare system43:19 - What family means50:14 - The most important first question to ask clients starting a family52:53 - What brings them joy55:09 - How they feel when a baby is born 57:16 - What a ‘yes’ feel like in their body1:00:18 - A reconciliation journey through being a doula 1:01:19 - What they want their chosen family to know 1:02:40 - Final question1:03:46 - Where to find them[Today's Sponsors]Before Company: https://beforecompany.com/discount/CRAFT10 - get 10% off your entire order; one-time use per customer; no expiry dateotō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

Some people bring a serene energy when they come into a room—Amanda Giannakos is one of them. The cofounder of Movement by NM and head of marketing & in-house counsel for Omnifilm Entertainment began her career working in film before finding her truest calling in helping others cultivate an intrinsic joy and love for movement. A Vancouverite all her life, she was raised an only child—her father worked in government, and her mother is a longtime television producer. Like her swimmer parents, she was athletic, doing gymnastics and eventually found her stride playing competitive tennis. She also wanted to be seen as an adult from a young age and spent time with her mother at the office, absorbing the ins and outs of the film industry. After high school, she worked as a distribution assistant at Omnifilm, answering fan mail for wellness shows. It was at this time that her own interest in yoga, movement, and strength training began to really grow—and she knew she could lead in this space. From this, Movement by NM was born, bringing to the market a more cinemagraphic, storytelling lens to digital fitness in a wide range of disciplines. In this conversation, we explore growing up as an only child; the right way to breathe from the diaphragm; the grace and flow of sports; her mother being a trailblazer in bringing health & wellness to television and her influence on Amanda; vulnerability in creating for others; training new mothers to feel at home with their bodies again; current & emerging fitness trends fitness; how to be a steward for your body; and much more.[TIMESTAMPS]6:16 - The proper way to diaphragmatically breathe7:33 - Growing up16:10 - What her mom did in film & how it shaped her25:09 - Her feelings about the artistic side of movement29:41 - How Movement by NM started32:40 - Her experience recovering from pregnancy 37:27 - Current landscape of digital fitness39:46 - What people want for their bodies right now41:55 - Body flexibility46:51 - What wellbeing and being fit means to her49:34 - Final question51:20 - Where to find her and Movement by NM[Today's Sponsors]Before Company: https://beforecompany.com/discount/CRAFT10 - get 10% off your entire order; one-time use per customer; no expiry dateotō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

Powerhouse is one way to describe Andrea Mestrovic, who has had a long and accomplished career across various disciplines: sales & marketing, brand, public relations, consumer packaged goods, and journalism. She's held top positions at companies and brands like Shared Vision Magazine, International Cellars, the Kanke Group, Oak Bay Marine Group, Olivia Palermo, Kit and Ace, and the Mark Anthony Group, before striking out with business partners to launch Very Polite Agency. To date, the agency has worked on Hootsuite’s rebrand and with clients Amazon Canada, Mackage, La Mer, Bosa Properties, Fairmont Pacific Rim, Canada Goods. They recently launched two of their own brands, a carbonated sake drink called Billion Trillion and Maater Cosmetics. For many years, she has also closely worked with @lululemon founder Chip Wilson, running his personal public relations.Andrea was born in Dubrovnik, Croatia, and also spent time living in Bosnia, Serbia, and Macedonia—her father had been a soccer coach and a well known one back then. She spent much of her childhood in Sarajevo, but because of the Bosnian war, became a child of war and fled with her family to Canada—eventually settling in Vancouver. Becoming a dentist was an idea drilled into her, but she found herself drawn to liberal arts, too, ending up with biochem & communications degrees. After university, she landed her first job at a conscious consumer magazine group, kickstarting an admirable career in multiple industries. In this conversation, we explore being a child of war and how it shaped her perspective & her approach to opportunities; her experience integrating into life in Canada as a pre-teen; why sales is the basis of good marketing; her first crack at starting a PR agency in her mid-twenties; what she learned about successful negotiation while at the Kanke Group; what her agency partners have brought to her life; things things she learned from Chip Wilson on being a better leader & human; what she wants her daughters to know about her; and much more.[TIMESTAMPS]5:46 - Her childhood 8:16 - Her parents 9:57 - What she was like as a child/teen19:51 - What life skills her parents have taught her21:21 - Her early career 28:11 - PR side hustle34:15 - What she's learned about successful negotiation 40:18 - Her side hustle in fashion journalism44:32 - Her experience at Kit & Ace51:35 - What has Chip Wilson taught her about being a better business person, leader, and human56:01 - The perfect amount of transparency as a public figure/brand59:56 - What Very Polite Agency stands for01:07:47- What have her business partners brought to her life01:09:54 - Their two new brands01:17:00 - What she misses most about the cultures lived in as a child01:21:48 - Having a courageous spirit01:23:22 - What would she like people to truly know about her01:26:17 - What she wants her daughters to know about her01:28:33 - Final question [Today's Sponsors]Before Company: https://beforecompany.com/discount/CRAFT10 - get 10% off your entire order; one-time use per customer; no expiry dateotō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

Instead of a full episode this week, we put together our second compilation of answers to the show's final question. As regular listeners of The Craft know, I ask the same question of my guests at the end of each episode: with what you do, what it is that you want to leave behind in the world?Here are some nuggets of life and legacy wisdom from artists, musicians, restauranteurs, designers, photographers, entrepreneurs, arbiters of culture & thought leaders in their field: Zoë Pawlak, Justin Tisdall, Beth Richards, Zach Berman & Ryan Slater, Courtney Chew, Payton Nyquvest, Brit Gill, Mauvey, Steve Rio, Pennylane Shen, and Jeff HamadaEnjoy this short and sweet round up—link in bio to listen on @spotify @applepodcasts @google @amazon. We'll be back next week with a conversation with the indomitable @andreamestrovic of @verypoliteagency.Much love,May

Commercial & documentary filmmaker Marko Roth has the soul of a storyteller—there’s a depth of heart he brings to every conversation, and that depth shows itself in his canon of work. His short film Masque-19, a devastating story reflecting the increase in domestic abuse cases during the pandemic, was shortlisted at YDA Cannes Lions and won for Best International Short at the Sedona International Film Festival. He is also one-third of experimental audio visual group Touring, which will be doing its first installation at a major museum in Munich this coming summer. Born and raised in the suburbs of Frankfurt (where he still is today), Marko was a quiet and shy child who had many passions: all the sports, diving, and James Bond movies. His father was an engineer who frequently traveled, and his mother was a pharmacist—they met at 15-years-old and are still married to this day. Preparing him and his brother for the world was something his father took seriously, and instilling an entrepreneurial sense in them was what his mother taught them young. He first discovered filmmaking at 16-years-old, while on a high school exchange in Montreal. Buying his first camera once back in Germany, he began freelancing for a local radio station and the nightlife scene, before taking on an internship at a commercial film company in Hamburg where he learned the technical, while working on projects with Google, NGOs, and more. Freelance, though, called him back. In his early 20s, he was hired by a German travel agency to document his adventures around the world, from South Africa and Nepal to Greece and Morocco. Marko is now in the next phase of his creative path, with both his filmmaking and his foray into music with Touring. In this conversation, we explore growing up with career-driven parents; the different expressions of love in a family; how to stay humane in the commercial filmmaking industry grind; his creative process and blending the commercial & documentary worlds in his film style; the three years he spent traveling the world and what he learned for himself; how his new project Touring blends music and storytelling; advice for budding film directors; what he’s most proud of about his own journey; and much more.[TIMESTAMPS]6:10 - Growing up9:43 - What his parents are like19:42 - Observing the world as a child24:25 - His chapter in Canada27:09 - Creating his own directing style37:18 - What traveling and filming abroad taught him 39:47 - His creative process for commercial vs. scripted work40:21 - How he forms stories 43:43 - His advice for those wanting to become a film director 51:08 - How he started Touring with his friends52:22 - The filmmaker's flow 58:05 - What is exciting him in the film industry right now01:00:19 - What is he most proud of about his own evolution 01:02:04 - Final question[TODAY'S SPONSORS]Before Company: https://beforecompany.com/discount/CRAFT10 - get 10% off your entire order; one-time use per customer; no expiry dateotō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

Martin MacPhail is a special one. His ability to immediately connect with people is a rare talent—one of many that he possesses. He's been a lifelong musician and after starting indie rock band Theset with his friends & touring cities, they landed a record deal and moved to Toronto. A record release and band changes later, the group morphed into Juno award-winning Blitz Berlin with Martin, Dean Rode & Tristan Tarr. Together, they now compose music for film, television shows, and trailers, including Top Gun Maverick, House of the Dragon, Bird Box, The Girl on the Train, Blade Runner 2036, and more.He was born and raised in Victoria, a place that instilled a profound love for nature in him. His mother worked at the Institute of Ocean Sciences, before becoming a stay-at-home mom—she was also instrumental in Martin’s love for sound, enrolling him in a ‘Music for Wee Folk’ program as a toddler. His father has a passion for astronomy & paleontology, often taking the family on fossil bed trips. Martin and his brother also grew up practicing a martial art called aikido (which, wonderfully, is how his parents once met). After high school, he studied physics & astronomy, before leaving it behind to dedicate himself to music. A lucky break led Martin, Dean and Tristan to scoring their first film as Blitz Berlin. The trio moved to Los Angeles in 2018 to be closer to the film & TV industry, finding a clever way to connect with the right people. Martin now splits his time between Vancouver & LA. In this conversation, we explore aikido philosophy & how it helped develop his moral structure; nature informing his perspective & his preference for mystery; the process of creating a score; how the industry works these days & finding success as a musician; the connection between his love for astronomy & his work as a composer; his love letter to music; and much more. [TIMESTAMPS]8:21 - Growing up24:02 - How music got into his life40:52 - What makes it hard for artists to get a major break in music47:39 - What his thoughts are on experimental music50:59 - Their method of landing meetings with big industry names in LA58:14 - Their creative process to film scoring1:03:29 - Scoring films vs. Scoring trailers1:06:00- The experience of winning a Juno01:09:22 - Is there a connection between being a composer and the way he feels about astronomy 01:12:00 - What would he tell Dean and Tristan about the way he has seen them evolve throughout the years01:14:35 - What the greatest thing that music has taught him/his love letter to music01:16:44 - Final question01:18:21 - Where to find him[Today's Sponsors]Before Company: https://beforecompany.com/discount/CRAFT10 - get 10% off your entire order; one-time use per customer; no expiry dateotō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

When Ariel Swan is in the room, you feel her presence. Her laugh is big and infectious, her speech cadence is quick and lively. A long-time professional dancer, she started her career at 18-years-old, traveling the world performing on cruise ships and doing commercial gigs. Eventually, she became a pilates & Lagree instructor and cofounded popular long weekend R&B dance party Slow Jam Sundays. Then, in June 2019, Ariel opened Jaybird, an infrared yoga & pilates studio, with her business partner Barbie Bent. Ariel was born & raised in North Vancouver, a fearless and adventurous child in perpetual motion. She was a rhythmic gymnast, until an injury sidelined her. She found her way back to movement through dance and began to pursue a career, landing her first professional gig as a BC Lions cheerleader and creating a modern burlesque dance movement with friends. Another injury ended her dance path, a challenging identity crisis for her. But she, again, found her way back to movement through pilates and teaching at Lagree West. A call from her sister, an actor, prompted Ariel to move to LA to dog sit; there, she went to a few infrared movement classes. She and Barbie began to talk about bringing the concept to Vancouver, but Ariel hesitated—then pushed through her fear to make it happen. Jaybird now has studios in Vancouver and Toronto (with a second one coming) and plans to expand into the US.In this conversation, we talk about the responsibility she took on at a young age; where her love for dance comes from; how picking up choreography is a matter of letting go & trusting; what she learned about herself traveling the world as a cruise ship dancer; her relationship with her body as someone who practices embodiment as a career; the story of Jaybird; her love from Peru and the retreats she’s hosted there; how her relationship to fear has evolved over time; and much more. I loved talking life with this free spirited, hard-working, and kinetic human.Much love,May [TIMESTAMPS]5:53 - What she was like as a child and teen9:39 - Where her love of dance came from14:39 - Her professional dance career was like21:44 - What a successful transition out of professional dance look like30:36 - How would she describe her relationship with her body40:03 - The genesis story of Jaybird45:43 - How has her relationship with fear evolved over time 48:51 - What she appreciates most about Barbie and their dynamic as friends & cofounders 51:35 - Why Peru has a special place in her heart01:07:20 - Life expansion01:11:13 - The biggest ways she feels she has evolved in her life01:13:15 - Final question [Today's Sponsors]Before Company: https://beforecompany.com/discount/CRAFT10 - get 10% off your entire order; one-time use per customer; no expiry dateotō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

Sara Harowitz is one smart and witty woman. She’s also a wordsmith at heart, a long-time editor of publications such as the Huffington Post, SAD Mag, and MONTECRISTO Magazine. By day, she’s the director of content at vitruvi, where she led the creation of their in-house print & digital publication Our Natural Habitat. By night, she’s a literary agent at Westwood Creative Artists—it’s a recent side gig she landed, specializing in narrative nonfiction authors and helping bring their ideas to life. She grew up in the suburbs of Richmond, a quiet and bookish young girl with two older brothers. Her father is an intellectual and a businessman, her mother a primary school teacher. During her teens, in addition to her love for books, dance was her main extra curricular: ballet, contemporary, jazz, and hip hop. Sara applied to Toronto Metropolitan University for their journalism program, where she found her groove in magazines and editing. After Toronto, she returned to home as a freelancer until landing her first job at the Huffington Post, officially launching her career as an editor. In 2022, Sara spent some of the summer in London, taking her certificate in Publishing through Columbia at Oxford University. In this conversation, we talk about the natural way she found herself in journalism; what viral content was like when she first started as an editor and how she’s seen it evolve over the years; the HuffPo being at the frontline for how news was produced for a younger audience; what makes a good journalist; the process of creating Our Natural Habitat and vitruvi’s refreshed branding; the state of publishing right now and #booktok; what a literary agent does; traditional publishing vs. self-publishing; and much more.Please enjoy this exploration of life, journalism and many other things with the incredible Sara Harowitz.Much love,MayTIMESTAMPS5:45 - Growing up13:45 - Her as a teen and her passions then15:40 - Knowing she wanted to be a writer 20:33 - Viral content when she started and how she’s seen it change over the years24:20 - What makes a good journalist and her core values28:46 - Her heroes in journalism 31:35 - Creative process for making a magazine 36:34 - Vitruvi rebrand 38:28 - Surprising facts about the publishing industry she hadn’t known before40:53 - What a literary agent is and does41:59 - Self publishing vs. traditional publishing45:14 - How advances work and what it means for the author & publishers47:22 - A book that she often gifts to others48:47 - Is there a literary character that she most identifies with?48:47 - How she feels about the written word and what it has brought to her life54:35 - Final questionToday's SponsorsBefore Company: https://beforecompany.com/discount/CRAFT10 - get 10% off your entire order; one-time use per customer; no expiry dateotō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

Payton Nyquvest has a way of being that makes others feel truly seen and heard. As the founder & CEO of Numinus, his company aims to empower people to heal through the development and delivery of innovative mental health care and access to safe, evidence-based psychedelic-assisted therapies. And there is no doubt that Payton is genuine in his calling to help others find healing and wellbeing in their lives. His parents made their way from Manitoba to the west and settled in Deep Cove in North Vancouver. Growing up there was culturally formative for him—living on the border of a First Nations reservation, he was exposed to indigenous culture at a young age. Severe chronic gut pain, however, was a constant companion from the day he was born, and his mother suffered from substance use disorder, eventually becoming sober when Payton was 12. His father was in finance, and Payton found himself in the industry right out of high school. At 30-years-old, he was managing the Vancouver office of one of the biggest independent brokerage firms in the country—yet, he kept on getting more ill, in and out of the hospital several times a week. Feeling exhausted of options, Payton decided to do something different: he booked a flight to Costa Rica and did his first ayahuasca ceremony. After that, he never had a chronic pain symptom again. Coming back home, he wanted to give back to what saved his life and reached out to nonprofits to see what he could do. Soon, he was talking to Health Canada, MAPS and members of Vancouver’s psychedelic community. At the second ayahuasca retreat, he met the renowned Gabor Mate’s daughter and soon after was connected to Gabor, who became a mentor and supporter. All this finally led to starting Numinus, which now has multiple locations in Canada and across the US. It offers traditional mental health services, ketamine-assisted therapy, works with MAPS on their MDMA work, supports a number of psilocybin trials, organizes community experiences such as their recent concert tour with musician East Forest, and more. In this conversation, we explore how his mother grew up as a Mennonite and left the religion, but never lost her faith; her instrumental role in supporting Payton’s own spirituality & his healing; society’s unhealthy compartmentalization between our doing and our being; healing our relationship with plant medicine and nature; psychedelics not being a silver bullet; the genesis story of Numinus; psychedelic accessibility and integration; the ways his team inspires him; the huge cultural shift in the psychedelic landscape right now; being in charge of one’s consciousness; how sound creates a safe space during a psychedelic experience; and much more. Please enjoy this very open conversation with the kind, wise and humble seeker, culture changer and wayshower, Payton Nyquvest.Much love,MayTIMESTAMPS6:18 - Growing up15:33 - What he was like as a kid19:48 - His chapter in finance26:51 - His first experience with ayahuasca43:39 - Genesis of Numinus51:36 - Is it Important to have a psychedelic experience before working at Numinus56:58 - What his team at Numinus has taught him01:00:13 - What is exciting him in this space01:06:08 - Where sound fits in the use of psychedelics01:14:04- What would he want to say to his mother about what she means to him01:15:28 - What he would tell his younger self about life from his perspective now01:16:30 - Final question01:17:33 - Where to find him

Nick Lo is an entrepreneur to his core, with an introspective nature that that is sometimes atypical of a hard-driving polymath hustler. He’s accomplished, no doubt: a physiotherapist, founder of Physio Room, part of the original Myodetox team (formerly COO and now a senior advisor), cofounder of web3 creative studio Oddfutur3, and cofounder of global running community & platform Run As You Are (RAYA).He was born and raised in East Vancouver, the younger of two sons to immigrant Chinese parents. His father and uncles owned and operated a grocery store in the West End, where Nick spent weekends and summers working there. It’s easy to see where his entrepreneurial spirit comes from—his hardworking father never took vacation and spent any time-off taking him to other grocery stores to look at pricing and packaging. Nick did his Bachelor of Science at the University of British Columbia, then completed a Master in Physiotherapy in 2006. Five years later, he founded Physio Room and began blazing his path in the health & well-being space.In this conversation, we explore how love was expressed in his family; what the time he spent as a child with his father meant to him; his introverted nature; how entrepreneurship & selling your vision can be a lonely road; one’s personal brand in a performative culture; his human-centred approach to physiotherapy; why he entered web3 and what he’s observing about the space; the things he loves about running and the global community around it; the one things he loves about watching his son develop into a little human; loving words for his father; and much more. Please enjoy this very personal conversation with the genuinely kind, forward-thinking, and self-reflective Nick Lo. Much love,MayTIMESTAMPS4:11 - Growing up10:36 - His father's personality18:01 - What he was like as a kid26:44 - How he translates his vision for others to understand 33:53 - What is physiotherapy 57:25 - What brought him to Web3 and the metaverse01:07:29 - What is happening in Web3 that he feels excited about and what people should know01:15:10 - What is immersive running through tech like01:23:11 - Why he picked up running01:26:06 - What excites Nick as he watches his son grow into his own being01:30:43 - What he wants to say to his father and uncles about what he has observed growing up and what he hopes for the rest of their lives01:34:44 - Final question

Anna Heyd has an animated energy that, in turn, energizes all those around her. The cofounder of luxury linen bedding company Flax Home has a million creative ideas and personal interests, and she develops deep relationships with others quickly. Prior to launching Flax with two business partners, she was in restaurants & hospitality, running the Hawksworth Group’s Bel Cafe for seven years. She was born outside of Toronto in a town called Newmarket, before her parents bought a piece of five-acre land where her civil servant father built their family home with friends over a summer. Her mother homeschooled Anna and her sister, wanting them to have broader experiences through the amount of time spent at the library, going to plays, and doing extra curricular activities. Each year, her mother always asked them if they wanted to go to ‘regular’ school, and when Anna was 12-years-old, she made her choice to go to high school. There, she played field hockey and immersed herself in theatre. After high school, she went to the University of Guelph, where she got her Bachelor of Commerce. She was hired by longtime hospitality veteran Chad Clark to manage Bel Cafe—the cafe side of Hawksworth Restaurant—after a role at the Fairmont’s Empress Hotel and a stint in wine sales. He gave her the task of getting to know everyone in the downtown core and treating them as if she was welcoming them into her own home. It was there that she met her friends and future business partners, who were regular customers with whom she often brainstormed ideas. In 2017, they launched direct-to-consumer Flax Sleep, now known as Flax Home, which has quickly grown since coming to market and has a showroom & warehouse in East Vancouver. In this conversation, we talked about the nature of homeschooling and how it allowed her to love learning; how growing up doing theatre and performance dovetailed nicely into her hospitality career; the way she developed friendships with her Bel Cafe customers; Anna’s natural journey into entrepreneurship; exercising her love for arts and creativity in business; the process of growing quality linen; how her business partners are mirrors for her; the things that bring Anna joy; and much more.TIMESTAMPS9:26 - Growing up16:19 - What her parents are like24:13 - Is she the same as she was as a when she was younger28:27 - What she learned most about running an establishment 31:32 - How does one make others feel at home in a hospitality environment37:35 - Genesis of Flax Sleep40:35 - What makes flax expensive44:53 - The dynamic of the business partners53:45 - Next project56:33 - Flax Home return procedure58:56 - What can we expect from Flax Home1:02:54 - How have Viv and Oana been mirrors for Anna reflecting things for herself that she hasn’t seen before1:06:09- What brings her joy in life1:09:46 - Final question

Rachel Rivera and Claire Ouchi are as vibrant and joyful in real life as the colourful work they create together as art duo the WKDNRS. After working as applied graphic designers & colour designers at lululemon and Aritzia for a number of years, the two took a leap of faith to start the WKNDRS and also cofounded Holaday together. They both grew up in Calgary, Alberta, with two very different origin stories. Claire was born into a creative family with a contemporary artist father and a mother who managed a design group. That environment encouraged the creativity within her, and she spent a lot of time making ceramics. Rachel was born four months pre-mature in Cebu, Philippines, and came to Canada after her mother met her Canadian stepfather there, where they fell in love—a meet-cute romance story for the ages. She, too, was artistic as a child and teen, always drawing nature while hanging out with her snowboard crew. Rachel and Claire had their own meet-cute at Alberta University of the Arts, where they both took visual communications and eventually met in their fourth year, quickly becoming life-long best friends and collaborators. During that time in their lives, they hosted art shows together and started a vintage shop, among other things. A job offer from Aritzia brought Rachel to Vancouver, with Claire arriving shortly after also landing a position at the brand. Eventually, it felt like time to follow their own path with the WKNDRS. Since then, they’ve created large-scale murals in urban spaces and collaborated with brands like Spy Optic, Audible, Veuve Clicquot & more.In this conversation, we talk about their childhoods; their individual art practices; visual communications when it comes to design; learning concept-to-execution in their corporate chapter and how they apply it to their combined art practice now; why Claire and Rachel love vintage & thrifting; what WKNDRS means to them out in the world; why it’s important to the soul to take leaps of faith and believe in yourself; how they evolve their art while staying true to who they are as artists; advice they’d give to emerging artists about life; and more. TIMESTAMPS:6:11 - growing up (Claire)14:57 - growing up (Rachel)28:51 - How they met in AU Arts33:26 - Visual communications and what it is36:05 - What they did and learned from fashion 40:06 - What the learned from a corporate structure 43:44 - Individual art practices 47:56 - The meaning behind WKNDRS49:59 - Their vintage shop51:09 - Their takes on thrifting53:05 - Going for it and trying 01:00:55 - How do they keep creating in their style while staying true to their core values01:05:13 - Advice to emerging artists about life01:07:38 - What they have learned from each other 01:09:52 - What they want to say to their parents01:11:43 - Final question 01:12:51 - Where to find them

Artist Mega McGrath has a beautiful, poetic soul. To be in her presence is to converse about the profound, and her ability to listen creates a natural sense of comfort. She grew up in a suburb outside of Vancouver in a traditional, steadfast family. Her mother consistently encouraged her instinctual creativity and musicality, from guitar lessons to drawing and painting. There was no specific structure to how she expressed her artistic inclinations. In high school, art became more prominent—Mega was encouraged and supported by an incredible teacher who allowed her a lot of creative license. Despite being raised Christian, she was drawn to Buddhism at a young age and began to foster her own relationship with spirituality outside what she was taught. After high school, she went to Emily Carr for a few years. It was an experience that was necessary, but she truly thrived once she dove headfirst into carving out her professional art career during third year. Since then, Mega's practice has continued to evolve from text art to ornamentation & abstraction—she’s worked with the likes of Nike, Red Bull Music, Hypebeast Inc., Dripped Coffee in New York, The Diamond, Tiffany & Co., Reigning Champ, Ivanhoe Cambridge, Wesgroup, and Lagree West Pilates Studio.In this conversation, we explore where her artistic nature came from and if she was acutely aware of her abilities as a child; navigating feelings and emotions through art; her deep passion for astrology, the planets and time; how Mega practices spirituality at this stage in her life and connecting to something greater than yourself; what language and words means to her; loving liminal spaces; her visual process as a seasonal cycle of death & rebirth; what she feels her future self would say to her current self; and much more.TIMESTAMPS5:23 - Growing up6:55 - What her parents were like8:27 - How she saw art growing up13:38 - Observations about the world16:56 - How she goes through spirituality know19:18 - What school was like after high school 21:37 - What language means to her24:47 - What quotes are resonating with her right now26:58 - How she feels about art in her life right now29:46 - How do you say the most with saying the least? 33:40 - Does she fear death35:05 - How she views time39:28 - Is it easier to let go because of how she views time42:30 - Does she feel connected to all things43:45 - What she feels like when she is the most empowered 46:47 - What colour is she drawn to this year50:10 - What her future self would say to present self51:40 - Exciting things she is doing53:00 - What she would say to her high school art teacher now54:55 - Final question 56:35 - Where to find her

Justin Tisdall has been many things in his life: a competitive athlete, a lyricist & musician and a veteran of the restaurant industry. He made his way from serving cocktails at Feenie’s and doing fine dining service at Lumiere to working at Boneta, Market by Jean Georges at the Shangrila, running house at Chambar and finally starting his own establishment Juke Fried Chicken in Chinatown.He was born and raised in Toronto, adopted by a caucasian family. Though his parents were supportive of all he did, it wasn’t always easy growing up biracial in a white neighbourhood. Curious about his birth parents, when he was of age, he began searching for his biological family—and found them.Justin was quiet as a kid, both bookish and naturally athletic—he excelled at a number of sports before focusing on swimming. It brought him to Vancouver at 16-years-old and led him to being on UBC’s swim team and competing nationally. There wasn’t much funding for athletes at the time, so restaurant jobs were the only ones that fit in his schedule. Injuries and personal reflection on what he wanted in life were catalysts to his retirement from swimming in 2005, and restaurants truly became his calling. In this conversation, we talk about the environment he grew up in and his close relationship with his adoptive father; the incredible story of finding his birth family; his long career in the restaurant industry and how he leads his team; the way key roles in establishments contribute to the overall feeling of a restaurant; what he learned as a competitive athlete and how he applies that to his current work; Justin’s time as a musician and what performing gave him; what he wants to say to his teammates and friends from his swimming years; advice he’d give to those who are also adopted; and much more.TIMESTAMPS:5:45 - Music’s mathematical challenge8:26 - Growing up13:42 - What his parents are like16:26 - Did he ever want to meet his biological parents 23:02 - His sports chapter30:54 - How he got into hospitality32:27 - His restaurant career journey 37:16 - Where the idea of Juke came from41:12 - What does a bartender contribute to a restaurant aesthetic 42:37 - What makes an exceptional establishment43:50 - What he learned as an athlete that is applicable now46:29 - How he chooses to lead49:09 - How he distributes his energy now50:29 - His favourite lyric that made him feel powerful51:17 - What he wants his kids to know about him51:48 - What he wants his swim team to know53:40 - Final question54:23 - Advice for those who are adopted

Hello friends,We are very excited for this week’s podcast. Not only is this conversation rich, fun, and inspiring, it is my first-ever collaborative podcast with my dear friends Zach Berman and Dean Morris of A Little More Good podcast. And the reason for this creative format was inspired by our guest, the one and only Jeff Hamada.Jeff is a Japanese-Canadian artist who hails from right here in Vancouver, or Richmond to be specific. Jeff is perhaps best known for his website Booooooom, which he launched in 2008. The website was wonderfully curated and deeply interactive with guest submissions, collaborative projects and the ever present invitation to poke around and be inspired to create something yourself. Booooooom quickly became Canada's largest online art publication, giving thousands of artists and creatives exposure on a huge level.Jeff is many things: an artist, a film maker, games master, tenacious hockey player, and great pal to be stuck in a waiting room with. But, above all, he is very humble and approachable, and is always wanting to create community and connection. We were thrilled to sit down and chat with him about his upbringing, his sense of wonder and creativity, the future of the internet and how web personalization is a threat to our creativity, aliens, and more.We KNOW you're going to enjoy this episode.As always, thank you for tuning in!May, Zach & Dean

Pennylane Shen is the consummate conversationalist—to get into a discussion with her is to go deep into all topics. The artist consultant and founder of Dazed & Confucius has spent decades in the art world, particularly the fine art space, working in galleries, teaching and, now, guiding artists around the globe as they build and refine their practices. She grew up mostly in Vancouver, the precocious daughter of Chinese immigrant parents. From a young age, she was strong-headed and a rule-breaker, at times to the chagrin of her traditional father and mother. Born from a wild imagination, Pennylane had the ability to draw and make when she was a child, practicing her art over and over. This artist leaning took her to the University of Toronto to get her Fine Arts degree, and then to NYU to do a masters degree. A visa expiration brought her back to Vancouver, among other reasons, where she continued to work at galleries, while doing private artist consultations on the side. In 2016, she finally fully pivoted into her consulting work with Dazed & Confucius.In this conversation, we explore the dynamic between her and her parents during her early years; the ways her chapter living in New York opened her and challenged her; what to keep in mind when building a budding art collection and what makes a meaningful collection; the emerging, new wave of POC collectors; how artists can build a strong careers & what traits they should embrace in order to succeed; why intention, practice & context are essential when critiquing art; an examination of curation; what’s exciting her and disheartening her about the art world; one question every artist should ask themselves; and much more. TIMESTAMPS:5:02 - Growing up8:04 - Parents10:09 - What she was like as a kid/teen15:04 - Her chapter in New York27:31 - How she got her career going in Vancouver33:45 - Does she feel the same excitement expanding her company35:06 - Skills that art consultant should have37:25 - Can someone be built into a great artist39:54 - The three pillars of how she works42:28 - How she would nurture young clients45:58 - Things to keep in mind while collecting art/What makes for a meaningful, intentional collection57:37 - New POC art collectors01:04:21 - Whats exciting/disheartening in the art world now01:08:43 - What are the things that we can actionably do to support artists other than buying 01:12:29 - What would she say to her younger self01:14:17 - Final question 01:16:52 - Where to find her

I’m doing something a little different this week, something short and sweet. As most regular listeners of The Craft know, I ask the same question of my guests at the end of each episode: with what you do, what is it that you want to leave behind in the world? Been reflecting on the answers I've heard from season one to now—here are a few that stuck with me from Caroline Boquist, Bob Rennie, Mark Brand, Jackie Kai Ellis & Joe Chan, Malania Dela Cruz, Garret Louie, Maurice Li, Paul Grunberg, Scott Sueme, Tyler Quarles, Tony Ferguson, Craig Stanghetta, Jamie & Lyndon Cormack, and Dickson Li. I hope you enjoy this compilation of priceless life lessons and perspectives on love, legacy, generosity, acceptance, community, permission, inclusivity, connection & more. Much love,May

Clay and Cody Allmin are two of the most down-to-earth entrepreneurs around. Together, the identical twin brothers started Boxset Collective, a company that runs a number of well-loved eat & drink establishments: Published on Main, Bar Susu, Twin Sails Brewing, Thorn and Burrow Wine, Mama Said Pizza, and coming-soon Novella Coffee Bar.They were born and raised in Maple Ridge, BC, to hippie parents that split when they were still young. Their father found himself a career in tech and worked long hours, often leaving them in their older sister’s care or to fend for themselves. In the last year of their high school, a major decision was made to move the family to a tiny town in California, closer to Silicon Valley. It upended their lives, but Cody and Clay were resilient enough to find their way. With Cody returning first, the brothers moved back to Vancouver and began their respective careers. After separate winding paths in the hospitality and corporate worlds, they came together to found Twin Sails Brewing, with the manual labour and search for much-needed last minute financing handled by them. The brewery has since won accolades for their craft beer, and their Mount Pleasant restaurant Published on Main won #1 on Canada’s Top 100 restaurants list for 2022.In this conversation, we explore the resilience and resourcefulness they’ve built up since childhood; their entertaining recount of chapters in the hospitality and corporate industries; what they learned building Twin Sails Brewing & what advice they’d give to aspiring restauranteurs; their creative process when ideating a new establishment; the long-term vision for Boxset Collective to support & fund emerging entrepreneurs; how to maintain team culture & be a great leader; hospitality and restaurants being a people-first industry; what they’ve learned from one another; and more.TIMESTAMPS:4:00 - Last name history 2:14 - Growing up5:47 - Parents16:57 - What they were like individually 19:27 - Career trajectories41:13 - Advice for potential restaurateurs45:29 - Creative process to founding an establishment57:46 - How do they maintain the box set collective culture across their businesses01:04:39 - What they have learned from their employees01:07:28 - Who their guest lists would consist of and what would be on the menu for that dinner01:11:51 - What have they observed about one another and what they want the other to know01:14:25 - Final question

Marlon Thompson is a truly wonderful human who is building a better, more inclusive business world. His passion for bringing equity, community and education to the venture capital space led him to launch Future Capital in 2020, alongside being a partner at LOI Venture. In a former chapter, he was also a spin instructor and a lululemon ambassador. He was born in Scarborough, Ontario, raised by a single mother in the Malvern neighbourhood. It was an area with a range of diversity, with many ethnicities, cultures, and cuisines in one place. Precocious and mischievous, he was a rule breaker as a young child—something he eventually grew out of as a teen but being an entrepreneur today, being a bit of a rule breaker still rings true. Marlon began his career journey in retail as a manager at Abercrombie & Fitch, before making his way to Vancouver after accepting a retail operations role at Indochino. He found himself in venture capital after a natural conclusion to his retail career, landing a role at The Next Big Thing (now called LOI Ventures) running an accelerator program for a new generation of entrepreneurs. Particularly interested in the financial side, he began to see a pattern of funding and capital lack that became a barrier to entrepreneurs looking to scale their businesses. In this conversation, we talked about the challenges he observed his single black single mother go through; what working in retail taught him about managing complexity; the current landscape of venture capital and how diversity leads to better businesses; extra pressures of being “the first” POC in a room & at the table; what “code switching” means and its roots in survival; understanding angel, LP & syndicate levels in the investment space; the importance of financial literacy & actionable steps; what to look for in an investor for your business; how he’s taking care of himself in the wake of recently losing of his mother; and much more. TIMESTAMPS:6:45 - Growing up18:57 - Retail23:52 - How he got to Vancouver25:32 - What he learned from a tech startup28:16 - What his mom thought about his career choices34:01 - Code switching41:19 - How he got into VC and angel investing 45:03 - About his company Future Capital50:23 - Levels of angel investing56:39 - Equity01:06:59 - Marlon’s finance advice01:10:45 - What to look for in an investor01:14:28 - How he is taking care of himself through the grief process01:18:57 - Where to find Marlon 01:19:37 - Final question

Craig Stanghetta is a fascinating human—warmhearted, eclectic, and undeniably talented. The designer and founder of award-winning multidisciplinary Ste Marie Studio, he’s had a major hand in many of the beautiful restaurants and commercial, retail, mixed-use & multi-residential spaces in Vancouver and beyond.He was born in Sault Ste Marie, an industrial city in Ontario with a large Italian population—his father was Italian, his mother is French Scottish. Hospitality has been in his blood since he was born: one of the oldest hotels in town had been owned by his family for several generations. Craig was athletic, but also drawn to theatre and was deeply involved in it growing up. It was something that ended up nurturing his affinity for world-building. After a stint as an actor—landing a role in what was supposed to be a dream job—he found himself turning to design again, convincing his friends to let him create their spaces. In 2010, Bao Bei was his first project, and he eventually founded Ste Marie Studio in 2013. Since then, the studio has designed Savio Volpe, Florist, Como Taperia, Ask For Luigi, Botanist Dining, Onni Group’s HQ, and Jaybird, among an impressive collection of others. In this conversation, we explore his childhood & how his passion for design showed up even then; his small chapter as a television actor and a major turning point; what the theatre taught him and how he applies it to his work now; how Craig brings in hidden elements of surprise & delight to spaces; the pandemic shifting the way people experience spaces & shifting design approaches as a result; preserving the ‘language’ of neighbourhoods; balancing creativity, excellence, scalability and culture at Ste Marie Studio; and much more.TIME STAMPS:00:45 - Growing up13:51 - His love for theatre24:06 - His chapter in Toronto37:20 - What brought Craig to Vancouver43:03 - His transition into design1:00 - How we can protect the language of neighbourhoods1:12 - Where one of the cornerstones of his business comes from1:17 - What got him thinking about conserving one's energy & going back to the well1:25 - How does doing what he does now makes him feel1:30 - Final question

Zach Bulick has a genuinely kind and open spirit, underpinned by an intuitive sharpness that unearths itself once in conversation with him. The longtime designer has forged a career in a number of industries, from institutions and nonprofits Union Gospel Mission to agencies Burnkit, Domain7 and now global firm Versett, where he is currently a designer, facilitator & strategy lead. Born in Dallas, Texas, he is the only child of an academic father and a fun, nurturing mother. His family soon moved to British Columbia, settling in Langley where his father was the vice president of student life at Trinity Western University. Surrounded by university students and essentially growing up on campus and in dorms, Zach spent his childhood here until he was 13-year-old, when the family went back to the States. He returned to Vancouver for university, and because it somehow always felt like home.Once back in the Pacific Northwest, he began to immerse himself deeper into the world of human-centered design, building a thriving career within it and continuing to expand his passion for design thinking.In this conversation, we explore his childhood in both the States and Canada; his pursuit of design in university and why he felt drawn to it; a short chapter living in Wales, UK; how his mentors have touched his life in different ways; what design thinking means and putting humans back at the center of design experiences; things he’s been pondering around purpose & impact since a recent birthday; emerging trends & hot topics in design; learning to create space for oneself; and more.TIMESTAMPS:4:00 - Growing up7:17 - What Zach’s parents were like11:40 - Zach as a kid/teen13:35 - Transition from Langley to Texas18:16 - What brought him back to B.C.20:37 - Being the “Canadian”22:56 - The journey to design27:52 - Zach’s life in Wales29:22 - Freelancing and internship at Burnkit32:53 - Zach’s mentors38:12 - What Design Thinking is41:18 - What his feelings are around his internal shift and reflections48:14 - Emerging design51:24 - Recent insights in accessibility design54:45 - Good boundaries and protecting your energy01:02 - Is Zach proud of where he is at01:04 - Final question

Carey Hulshof is as sharp as they come. The founder of concept store Secret Location (@slocation) has a mind that operates a mile a minute, making connections and conjuring up future-forward ideas quickly and seemingly with great ease.She grew up in a close, supportive family steeped in generations of agriculture. Time was often spent with siblings and cousins playing outside, surrounded by animals. Even then, Carey was entrepreneurial, who didn’t particularly enjoy being told she couldn’t do something. As a young adult, she moved to Milan, where she did her masters degree in design, eventually working in trend forecasting & fashion design. In 2012, she founded Secret Location, the first concept store in Canada. It was originally a pet project plan while she was living in Italy—until it eventually became a true reality. A lesser known fact about Carey: she's been deeply involved in her family’s agriculture business, as often the only female and the youngest person in the room with a seat at the industry table. She had a big hand in moving the family operations into a holistic management system to lessen negative impact on the land and on climate, and continues to cultivate her relationship with the land and with farmers who’ve been around for decades.In this episode, we explore where her eye for beauty and fashion comes from; how living in Milan challenged her mindset; trend forecasting, the traits one must have to do this well & what she sees coming; her process when it comes to working with interior design clients; the secret to her store’s longevity; her long-term sustainable vision in farming, food production & how we treat and understand the land; what we can do to improve agriculture across the world; and much more.TIMESTAMPS4:42 - Growing up7:06 - What Carey was like as a child7:30 - Where the rebellious nature comes from8:07 - Was she entrepreneurial too9:19 - Was Carey the same as a teenager9:48 - Travelling12:36 - Where the eye for design came from17:33 - What led to her founding Secret Location19:24 - Trend forecasting23:07 - Interior design service offering26:16 - Her favourite space to design27:39 - Reason for Secret Location’s longevity28:24 - What she learned the most from owning a restaurant30:21 - Ranching32:53 - What it’s like to be a woman and a younger individual in the agricultural business34:36 - How Carey would evolve the agricultural industry36:09 - How we can get more people to care about agriculture and food production37:13 - How much is produced locally39:53 - What interesting things around the world can be implemented here 42:11 - How She cultivates her relationship with the land46:02 - Farming against nature and farming with nature56:41 - When life forces you to slow down1:01:00 - What kind of mother she hopes to be1:03:02 - Final Question

[SPECIAL EDITION] I loved this conversation. Our second The Craft live podcast recording in partnership with Herschel Supply drops today, this time with Jamie & Lyndon Cormack, the brother cofounders of Herschel Supply Co. In 1906, their great grandparents—through a homestead program—moved across the Atlantic from Scotland to Canada. They landed on the east coast and made their way across the country, settling on property just outside the little hamlet of Herschel, Saskatchewan. It was here where their father grew up and married his high school sweetheart, their mother. They grew up mainly in Calgary, Alberta but spent time running free outdoors in Herschel during visits to their grandparents . Team sports and being active were major parts of their upbringing, so it was no surprise they found themselves in sales within the action sports industry as adults —Jamie at KT Sports and Lyndon at Vans. From a young age, both were passionate about design, art, music & culture, something that has only grown stronger since then. In 2009, they identified a gap in the market for stylish, functional, design-forward bags and founded Herschel Supply. They left their full-time jobs in 2011 to focus solely on building the company—now a widely known, successful brand across the world. In this conversation, we explore:Where they grew up and what they were like as kidsThings they’ve learned about being better leaders & business minds from their CEO Jon HoeraufThe importance of curiosity, passion and asking yourself ‘why not?’The art & science of entrepreneurshipStaying relevant & progressive in a fast-moving world and breaking your own rulesIf curation is innate or something that can be learnedWhy they’re passionate about supporting creatives & emerging artistsQuestioning the status quoHow they teach their kids to navigate the world and their futuresWhat they’d say to their team throughout the years and to the team todayWorking with family & what they mean to one other And much moreI learned a ton during this exchange, not only about Jamie & Lyndon as business leaders and founders but as people, too. And, as they each said separately during our conversation: ask yourself, ‘Wouldn’t it be cool if…?” and, mostly, dream big.Much love,May______________TIMESTAMPS6:37 - Growing up in Herschel9:27 - As kids and teens 11:22 - Where design comes from14:13 - How they got into what they were doing prior to Herschel19:45 - Biggest challenges of scaling of the brand24:39 - What they have learned from John27:31 - Being an entrepreneur 32:40 - How companies stay relevant35:21 - Is the art of curation innate or learned38:21 - Why its important to support creatives and emerging artists45:36 - What is something that’s generally obvious that should be obvious48:06 - What they teach their children about how to navigate life52:22 - Reflecting on the last 12-13 years56:07 - What they would say to their team, past and present 59:38 - What they mean to each other01:03 - Final Question

There’s something about the energy of Dario Phillips that makes you feel instantly comfortable, like you’re hanging out with an old friend. The cofounder of Slowtide started his career by following his interests before landing firmly in the action sports industry, leading marketing at Quiksilver and HUF.He was born in Toronto, into a big family with five kids. His father was successful in the development industry for a time, while his mother was a wonderful spirit. After the family spent some time in Los Angeles, Dario did most of his growing up in Vancouver, where he found himself deep into sports, skating, and snowboarding. For the first part of adulthood, he followed his own path: working retail at @boardroomshop, being a sous chef in Whistler, surfing in Australia, working in bars for his uncle, and doing a DJ stint in Barcelona. After launching a maps company during the 2010 Olympics and landing a position at Colour Magazine, he eventually found himself in marketing at Quiksilver and then HUF, cutting his teeth in the corporate world. Then, in 2016, he launched Slowtide with his friends and business partners Kyle Spencer and Wylie Von Tempsky.. In this conversation, we explore his unconventional childhood; how unconditional support from his parents shaped him; learning the art of negotiation from his father and how he’s applied that to business & personal life; his chapter at Quiksilver; what one should understand about an athlete’s psychology when developing brand relationships with them; how Slowtide came to be; what he hopes for his children, and much more.

Raymond Shoolman is a gentle, intuitive, and wise elder statesman of fashion and retail. A veteran executive and consultant in those industries, he helped grow upscale multi-brand menswear retailer Boys'Co to major success alongside the Goldman family for over a decade, before taking an offer at Hugo Boss, where he was a vice president in the Canadian division for 14 years. He’s now a sought-after consultant alongside the team at DIG360, as well as a longtime mentor at Futurpreneur.He was born and raised in South Africa to hardworking parents—his father was an immigrant from Belgium who found a career in sales and his mother worked retail at a department store. It was a tenuous time during the apartheid movement of the 1950s, but Raymond and his family managed to live a loving, peaceful life. In the late 1970s, he was offered a job with Sealy and relocated his family to Canada, living in Edmonton before settling in Vancouver. After his chapter in Toronto with Hugo Boss came to a close, he returned to the west coast. In this conversation, we explore the values he learned from his parents that are still very much with him today; what is was like working for a family business versus a major global brand; his people-first approach as a business leader and people manager; if entrepreneurs are born or made; the things he’s witnessing in the fashion & retail landscapes right now; the importance of truth when mentoring and consulting; his advice to all entrepreneurs on their journey; what he’s most proud of in his decades of living; and much more.

This episode is a special edition, in partnership with Herschel Supply & Herschel Vancouver. Thank you to the Herschel team for reaching out about doing a live conversation slash live podcast recording with us at their Robson Street location, bringing the community together for an fun, inspiring night—I’m super honoured. To friends and community who came out last Tuesday evening, thank you from the bottom of my heart for being warm, open, and eager to listen to our conversation. Here’s to a second round sometime in the near future and many more The Craft live conversations to come in this city and others around the world.For me, this one is also special because it brings back my very first podcast guest and dear friend, Garret Louie. A legend and pioneer in the fashion, arts, culture, music & entertainment scenes for over 30 years, he’s an inspiration and leader to all generations.In this conversation, we dive a little deeper into his growing up; big milestones he’s had over the last two years selling Livestock to JD Sports, launching his brand, and getting healthy in the mind and body; the most important thing he learned during the process of selling Livestock; his relationship with connection & community; the things he’s strong at in brand building and what he delegates to others who are stronger at other skills; how his personal evolution has affected the way he approaches creativity & business; the genetic codes he’s leaving behind for the next generation to build upon; emerging trends he’s seeing; what he’d like to express to the people & friends he’s worked and collaborated with along the way; and more.

Nat Tersigni is both an open book and an enigma, at the same time. A long-time retail veteran, she has been running Gravity Pope Tailored Goods for more than a decade, bringing her warmth & impeccable taste to the shop, to her clients, and to the community.She was born and raised in Toronto, in a family that is Italian in every sense of the word: tight-knit and led by strong females. Both her grandmothers (or ‘nonnas’) lived long lives and were the matriarchs of the roost—Nat, shy in nature and the only girl in the whole family, spent a lot of time with them as a child. As a teen, she would buy vintage clothing by the pound at Value Village because it was an affordable way to be experimental. Her dream was to one day open her own shop, so she pursued her retail management degree in university after trying to study photography at Humber College and finding it didn’t suit her. During school, she also worked in retail—juggling it with stints at night clubs—marking the start of her long career in fashion. A (short-lived) job at Aritzia’s head office brought her out west, before she headed to Gravity Pope in the summer of 2016.In this conversation, we explore the genesis of her work ethic in relation to parental pride & approval; memories of watching her nonnas cook meals in their basement kitchens; how working high-level retail and in nightclubs during university helped her come out of her shell; how asking questions allowed Nat to develop real relationships with her loyal clientele; how she leads her young shop team with openness and what she’s learned from this next generation; teaching her young son about women, emotions, empathy & compassion; what she hopes for herself; and more.