Whether you're aware of it or not, a sense of urgency is just hard-wired in us. As humans, our brain is programmed to act on a sense of urgency making it super uncomfortable to fight an urge to buy that infomercial product or eat those cookies that are sitting in the cabinet.
The truth is that we will choose what our brain considers urgent even though it's low-value, and complete important tasks later. All because of the Mere Urgency Effect.
This is important to understand, especially for accountants and time management. Unless you get a better understanding of how the urgency effect influences how you manage your time, you'll always struggle with better time management.
This week on The CPA MOMS Podcast we discuss the Mere Urgency Effect and how it influences your time management, as well as what to do about it.
You can read the full show notes HERE
