The Courageous Podcast Episode #37: Lilian Tomovich (CMO Grove Collaborative)
Lilian Tomovich is a “kind competitor” who wants to win. While she has a serious passion for sports, she is a seasoned marketer who has spent a successful career growing on her experiences leaping from one vertical to another. With her ability to jump into teams across sectors — from banking to start-ups to gaming — Lili shares her perspective of the unique culture differences she has seen in companies focused on performance vs companies focused on brand. She believes technology matters; but people matter more. Finally, Lili shares her courageous story from corporate life which ends by giving excellent advice for any woman navigating predominantly stodgy, senior board rooms. https://lnkd.in/dYXsXvv
The Courageous Podcast with Ryan Berman · Ryan Berman, Lilian Tomovich, Ryan Thompson
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Show Notes
3:41 - Lili shares the importance of trying new industries and taking on new challenges
4:21 - Lili believes start-ups aren't that different
5:03 - "every company is moving super fast these days."
6:35 - Nudging Wall Street think different about MGM.
9:08 - "Do you have 5 minutes" collision moments...
10:35 - Working for a boss "who wanted to change the world."
11:54 - Being at a start-up now ready for TV (top of funnel)
13:41 - "Each brand I have worked on has been clear on their role on the world."
16:49 - Navigating male dominated industries
19:19 - When to follow the legacy of a brand and when to let go/move on
21:15 - the power of purpose in business (when its genuine)
22:43 - Lili's passion for sports.
24:27 - using her toolkit to a new vertical
25:59 - Lili's shares her courageous corporate story
32:19 - As a team, how does Lili liberate her team forward
33:08 - The importance of unlocking your own personal growth.
34:36 - Building empathy with your peers
35:49 - What's Your Super power?
37:55 - A piece of advice for women going into leadership roles