The Courageous Podcast Episode #35: Julian Cole (Strategist / Founder Planning Dirty Academy)
Culture eats strategy for breakfast. Yet nailing an inspiring strategy can be the fuel a culture nourishes on to achieve its maximum potential. When it comes to unlocking true insight, there may be no one sounder on the planet than the founder of The Planning Dirty Academy Julian Cole. On this episode of The Courageous Podcast, Julian joins us from Australia to explain the cost of change, the price of courage and his insightful RICK process (no spoiler alert here) to taking on reinvention. If your job includes the hard task of socializing ideas or you are personally interested in becoming a strategy sherpa then take this episode for a gander. https://lnkd.in/dYXsXvv
The Courageous Podcast with Ryan Berman · Ryan Berman, Ryan Thompson, Julian Cole
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Show Notes
4:00 - Background on Julian
5:02 - Moving back to the land down under
5:34 - The path to entrepreneurship
7:50 - What is account planning and why is it important?
9:36 - Looking through the consumers eyes
10:57 - An example of insight and strategy
13:08 - Relaunching PS4 and the opportunity
16:25 - Process from problem to insight to solution
21:57 - Subjectivity and getting past the right and wrong answer - the creative leap and connecting the dots
24:11 - Hallways over boardrooms - a coalition
26:31 - socializing an idea
27:35 - 50 % of the job is the craft and 50% of the job is the diplomacy
31:55 - Underestimated the amount of work necessary to run the academy
37:46 - Breaking away from the institutional knowledge
40:14 - Key ingredients to change
41:17 - Julian's definition of courage
42:55 - The cost of courage
43:52 - The RICK model
48:36 - Tying the idea back to the strategy