FLASHBACK: The Bystander Effect - #SolutionsWatch (2021)
How to elicit action from the crowd
April 30, 202334m 1s
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Show Notes
FROM 2021: The bystander effect describes a seeming paradox: the more people who are around to help in a given emergency, the less likely that any one individual will actually stop to help. Today James dives into the psychology underlying the bystander effect and explains how we can flip this quirk of human cognition on its head to help change the world for the better.