Episode 319 - Psychographics 101
When behavioural science meets big data
July 1, 201758m 42s
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About this episode
What do you get when you combine behavioural science with big data and use the new Frankenstein hybrid to better influence people's thoughts, opinions and desires? Why, psychographics of course! Join James today as he delves into the murky world of billionaire hedge fund owners, creepy thought manipulators and the Trump campaign.
Topics
psychologymarketingdataanalyticstrump