Season 7 · Episode 8
Your guide to doing case studies for content clients
June 14, 202118m 1s
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Case studies can be a convincing form of social proof for content clients - and can be a valuable addition to your writing services. In this week's episode, we talk about the following:
- The types of case studies clients want (from structured templates to interviews to video-style case studies)
- How they stack up compared to other content marketing
- Our tips for finding customers for interview case studies
- What we charge for case studies and why
- Creating case studies for your own website.
Other resources https://b2blauncher.com/episode171/