
The power of audio content with Sparticles creator Rananda Rich
The Content Byte · Rachel Smith and Lynne Testoni
November 20, 202224m 35s
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Imagine if you could ask your client to record 7 minutes of audio for you on a specific topic - which you could then transcribe and turn into all kinds of written content for them? That's the system copywriter Rananda Rich from The Ink Rat devised, and it's a genius way to save time and get the information you need for client projects, be that a blog post, email funnel, series of social posts or another form of content they're after. In this episode, we chat to Rananda about:
- How her 'Sparticles' service started - and how it's evolved
- What clients think of it and how it helps her own workflow
- The kinds of content she creates with client-supplied audio
- Repurposing audio from podcasts, webinars, Zoom meetings
- Creating a system for storing / managing the audio
- Other services you can offer like SEO and metadata
- Rananda's favourite tools and services
Resources
- Rananda's website and more info about Sparticles: https://www.theinkrat.com/sparticles/
- Find Rananda on LinkedIn: https://www.linkedin.com/in/ranandarich/
- Read our blog post on repurposing audio content https://www.rachelslist.com.au/blog/3-smart-ways-to-repurpose-audio-content/
- Check out Lynne's website: https://www.lynnetestoni.com/
- Check out Rachel's website: https://rachelsmith.com.au/
- Visit Rachel's List: https://rachelslist.com.au/
- Visit our sponsors, Rounded, for easy invoicing and accounting software (and if you're an RL Gold member, talk to us about how to get 20% off an annual subscription): https://rounded.com.au/