The importance of SEO in content writing with Liam Carnaham from Inkwell Content
The Content Byte · Rachel Smith and Lynne Testoni
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Show Notes
SEO is becoming more of a must-have than a nice-to-have skill for journalists, copywriters and content writers. And if you're considering learning SEO or boosting your existing knowledge, this episode is a fascinating one. We chat to US-born Liam Carnahan, an SEO coach and copywriter and content strategist, about his career journey and process of going into business for himself. Liam worked for many years in Sydney as a writer at digital marketing agencies before settling back in the US, where he launched his business Inkwell Content, and began offering SEO services to businesses in both Australia and the US, and training and coaching to a range of writers. (Liam's very first client was our wonderful sponsor Rounded and they're still going strong.) In this episode, Liam talks to us about:
- His career journey and how his skills and business have evolved
- Getting on the radar of star copywriter Jacob McMillan
- Being a digital nomad and working with clients across different time zones
- The importance of learning SEO as a writer (and why)
- His course, SEO Bridge Builders for freelancers who want to turn their SEO skills into high-ticket services
- And much more!
Where to find Liam His website: https://inkwellcontent.com/ Twitter: https://twitter.com/liamcarnahan LinkedIn: https://www.linkedin.com/in/liamcarnahan/
Thanks as always to Rounded for sponsoring The Content Byte.