Season 6 · Episode 4
How to repurpose and reuse content
The Content Byte · Lynne Testoni and Rachel Smith
February 8, 202118m 44s
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Show Notes
This week Lynne and Rachel share their tips and tricks on how to repurpose and reuse content, without plagiarising.
We think writers are crazy if they don't keep track of what they've written about and revisit those topics – but we're talking updated, fresh, completely new articles. Not a spit and polish and a re-sell on the old one.
We talk about:
- Using fresh ways to tackle the same subjects
- How interviews with new experts can give you new angles on stories
- Using new research to update existing stories
- How to get two articles out of the same topic
- How you can put procedures in place to stop repeating yourself when writing about the same subjects
- We also mention the Plagiarism Checker: