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The Content Byte

The Content Byte

309 episodes — Page 3 of 7

S14 Ep 11Combining journalism with media training – with Theresa Miller

This week, Lynne and Rachel are chatting with TV journalist turned media trainer, Theresa Miller. Theresa has a great story of creating a new career in media training and coaching, working with corporates and training senior executives in how to deal with the media. Her story is fascinating and inspiring and covers: How to use journalism skills as a media trainer Working with companies and individuals to put a journalism lens on issues How she finds clients How she packages and prices her services How introverts can thrive in the media ... and why women need to be in front of cameras more often Connect with Theresa through her website: https://www.theresamiller.com.au/ or via LinkedIn: https://www.linkedin.com/in/theresa-miller-tm-media/ And, don't forget that we have announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details. Episode edited by Marker Creative Co www.markercreative.co

Apr 14, 202451 min

S14 Ep 10Lisa Almond on copywriting and life-or-death crises

This week on the website, Rachel and Lynne are chatting with Lisa Almond, a copywriter and paramedic. We thought it was such an intriguing combination that we just had to get her on the podcast! We chat about: Her background in writing and journalism What appealed to her about being a paramedic Training in a new career while balancing existing work and family How she juggles both roles How she plans to include her paramedic knowledge into her writing Some of her stories from the frontlines of emergency first aid Connect with Lisa via her website: https://www.copyandcomms.com.au/ And, don't forget that we have announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details. Episode edited by Marker Creative Co www.markercreative.co

Apr 7, 202435 min

S14 Ep 9Nicole Webb - journalist turned media expert and book publicist

This week Rachel & Lynne are chatting with media expert and publicist Nicole Webb. Now based in Singapore, Nicole has had a diverse and exciting career and she talks about her new service of book publicity, the challenges of modern publishing and how it came about. In our chat, we cover: Nicole's career as a TV journalist, presenter and producer Travelling around Asia and working remotely Writing her own book and using her contacts to publicise it How this developed into a new service What new authors need to know about publicity The importance of maintaining contacts Nicole's website is: https://nicolewebbonline.com/ And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details. Episode edited by Marker Creative Co www.markercreative.co

Mar 24, 202431 min

S14 Ep 8Working with freelancers with Rounded's Grant McCall

This week Rachel and Lynne are chatting with the founder and head of product at Rounded - our sponsor. A former freelancer, Grant tells the story of how the company was founded and what it's like dealing with sole traders as customers. His inside tips are valuable! During our conversation, he talks about: How businesses often ignore the potential of freelancers as customers How he created a product he needed - and then took it to the next level Common mistakes freelancers make Why multi-disciplinary freelancing is the future The freelancer skills we will need in 2024 and beyond Grant's company Rounded (www.rounded.com.au), is our sponsor and is an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details. Connect with Grant on LinkedIn: https://www.linkedin.com/in/grantmccall/ And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Episode edited by Marker Creative Co www.markercreative.co

Mar 17, 202446 min

S14 Ep 7Specialising in email marketing with Eman Ismail

This week Rachel & Lynne are super excited to have Eman Ismail on the podcast. Eman is a specialist in email marketing, which is such a growth industry and she shares her tips, tricks and the story about how she ended up working in this niche. During our conversation, Eman talks about: What it takes to create a great email campaign Mistakes that business owners and copywriters often make when creating email campaigns How to not sound sales-y in your emails Using storytelling in emails to create more powerful and memorable campaigns Where she finds her clients Listen to Eman's amazing podcast and connect with her by visiting her website: https://emancopyco.com/ And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details.

Mar 10, 20241h 3m

S14 Ep 6Web 3 and content marketing with Bec Haddad

This week on the podcast, Rachel & Lynne are looking to the future - and helping us all to understand what's in our pipelines. We are chatting with writer and content creator Bec Haddad, about her career and Web3, which is the next iteration of the Internet. So fascinating! We talk about: What Web 3 is and how it relates to content marketing The tools you need to understand it How it affects freelancers How to prepare yourself for this new frontier Working with agencies Find Bec through her website: https://www.rebeccahaddad.com/ And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details. Episode edited by Marker Creative Co www.markercreative.co

Mar 3, 202440 min

S14 Ep 5Successful freelancers: stylist, writer and photographer Jessica Bellef

This week on the podcast, Rachel & Lynne chat with a freelancer who keeps adding more skills to her arsenal - stylist, writer and now photographer Jessica Bellef. Specialising in lifestyle and interiors, Jess has carved out an enviable career that includes working with beautiful things and creating amazing work, including a beautiful coffee table book. Jess talks about: How beginning as a visual merchandiser influences her work Discovering writing later in her career How relationships help to build a pipeline of steady clients/editors Why she wanted to branch into photography How her book came about and its long journey to publication Connect with Jessica at https://www.jessicabellef.com/ And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details. Episode edited by Marker Creative Co www.markercreative.co

Feb 25, 202439 min

S14 Ep 5Successful freelancers: Julie Lee and the Medium Rare story

This week Rachel and Lynne are chatting with successful freelancer (and tree-changer) Julie Lee. Julie was one of the first employees at Medium Rare Content, a highly successful content agency with lots of high-profile clients. Julie talks about her years with Medium Rare - what it was like building up the business and working with clients as well as some of the secrets of the agency's success. She talks about: Moving from consumer magazines to content work What makes a successful freelancer Offering strategy to clients What she's learnt as an editor and then moving on the other side How she's found balance in her life and career since moving to Port Macquarie Connect with Julie through LinkedIn: https://www.linkedin.com/in/julie-lee-editor/ And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or secure an early bird ticket) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details. Episode edited by Marker Creative Co www.markercreative.co

Feb 18, 202434 min

S14 Ep 4Why blogging isn't enough for SEO - with Abbey of the Duo Collective

This week on the podcast, Rachel and Lynne revisit SEO. We think that it's been a little overlooked lately with all this talk about AI and it's so important. Our guest this week is Abbey, half of marketing experts, the Duo Collective. In a wide-ranging chat, Abbey talks about: Domain authority with search engines and what that means Keywords, search traffic and backlink strategies And why you absolutely need a backlink strategy plan to supplement your content strategies in order to grow with search engines It's a great way to understand new developments in SEO and to demystify it all. So much to learn! Connect with Abbey & Courtney: Duo on Air: https://duocollective.com/duo-on-air-marketing-podcast/ Website: https://duocollective.com/ Instagram: https://www.instagram.com/duo.collective/ Email Newsletter (Tuesday Tips & Sips & SEO Squeeze): https://duocollective.com/subscribe DIY SEO Course Waitlist: https://duocollective.com/seo-on-tap 4 FREE Ways To Find Keywords: https://duocollective.com/free-seo-tools And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details. Episode edited by Marker Creative Co www.markercreative.co

Feb 11, 202445 min

S14 Ep 36 types of collaborations freelancers can do to get work

This week's it's just hosts Rachel and Lynne as we get back into the swing of things - and set ourselves up for a new year of freelance work. And, as the saying goes, it's not what you know, it's who... so this week we are talking about collaboration. We believe in an abundance mindset - that there is enough work to go around and that it's good to share tips and tricks on securing solid, well-paying gigs. We share our tips (and real-life examples) of how collaborations with other creatives can bring you extra work. We talk about: Collaborating with a web designer who reached out to Rachel as he needed a regular copywriter to pass work onto Collaborating with a graphic designer who thought of Rachel when she needed a sub-editor for a magazine project Collborating with a copywriter in a private FB group; she sub-contracted work to Rachel after we built up a relationship Lynne collaborates with other design writers as she has passed on work to them when I am at capacity. Working with photographers in the interior space to give each other work Creating content with 2-3 of her clients in the niche so everyone shares the cost and doubles the reach. And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details. Episode edited by Marker Creative Co www.markercreative.co

Feb 4, 202426 min

S14 Ep 2Specialising your way to higher rates with Abi Prendergast

This week Rachel and Lynne have a special guest talking about how nicheing down (or specialising) can bring you higher income clients and a more successful and resilient business. Funnel strategist and conversion copywriter Abi Prendergast shares her story on how she found her niche of working with course creators and why specialising works for her. We talk about: Why she loves the 'laptop lifestyle' Working with Copyhackers and how it set her up for success Going viral in the copy world Why she loves working for herself How solving problems for clients is the key to success Why you should work on your business regularly The skills you need for 2024 Connect with Abi here: https://www.aptcontent.co.uk/ or via LinkedIn: https://www.linkedin.com/in/abi-prendergast-2a5953b1/ Sign up for updates for the 2024 Content Byte Summit at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details. Episode edited by Marker Creative Co www.markercreative.co

Jan 21, 202444 min

S14 Ep 16 things freelancers need to start doing on LinkedIn in 2024 with Adam Franklin

And we are back for 2024 - and with such a useful episode! This week Rachel & Lynne chat with LinkedIn expert Adam Franklin on how to use this super-helpful and useful social media tool to get more work and improve your visibility. He shares his top 6 tips on starting the year by optimising your LinkedIn profile and ways that you can make the medium work for you (and it's much easier than you might think!). Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamfranklin/ Bluewire Media can be found at: https://www.bluewiremedia.com.au/ Sign up for updates for the 2024 Content Byte Summit at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details. Episode edited by Marker Creative Co www.markercreative.co

Jan 15, 202449 min

S13 Ep 8Our takeaways from 2023

As the year draws to a close, hosts Rachel and Lynne chat about our favourite episodes of the year - and some of the things we have learned from our marvellous guests. We chat about: What we learned from organising our first Summit Our favourite guests from the year Keynote speaker Ed Gandia's concept about 'moving up the value chain' in our content offering What we love about podcasting The powerful lessons we learned from Emma Grey's novel about grief Charlotte Wood's chat about her novel and how an award helped her to create a viable career in fiction writing Melanie Padgett Powers' podcast with her Summit takeaways is here: https://meledits.com/166-smart-advice-from-the-content-byte-summit/ Sign up for updates for the 2024 Content Byte Summit at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

Dec 17, 202324 min

S13 Ep 8Freelance work in podcast producing, with Kim Kerton from Unemployed and Afraid

This week on the podcast, Rachel and Lynne chat with Kim Kerton of Unemployed and Afraid, talking about the growing opportunities in podcast production. We chat about all thing podcasts, including: Owning a business from a young age Creating branded podcasts How do you serve an audience Realism in storytelling for brands Being prepared for change as your business grows Resources she mentions: Podcast Workers Aust - https://www.podcastworkersaus.org/ Her two favourite resources for podcast industry insights: PodNews https://podnews.net/ Sounds Profitable https://soundsprofitable.com/ Connect with Kim: The Unemployed & Afraid pod: unemployedandafraid.com.au Kim's website: goodsideofthebed.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

Dec 10, 20231h 1m

S13 Ep 7Using Copywriting to Attract Leads with Krystle Church

This week on the podcast, Rachel and Lynne chat with copywriter and coach Krystle Church, who is living her best life in tropical Mauritius doing work she loves. We chat about all things copywriting, including: Writing great copy The best courses to learn about copywriting Creating great landing pages Email marketing Being a digital nomad Mistakes she made in her early days of running the agency Connect with Krystle on Instagram: https://www.instagram.com/krystle.church/ or through her website: https://krystlechurch.com/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

Dec 4, 202345 min

S13 Ep 6Clare Fletcher on balancing a part-time comms role with writing and events

This week on the podcast, Rachel and Lynne chat with communications professional and novelist Clare Fletcher. Clare talks about juggling all her roles, how she found time to write her novel (and what got her started). We chat about: The difference between writing commercial fiction versus literary fiction How a course helped her start writing Why she started her own podcast And all about her deep love of rom-coms Find Clare on Instagram: https://www.instagram.com/clarefletcherwriter/ Listen to Clare's podcast (with Karina May), That Rom Com Pod https://podcasts.apple.com/au/podcast/that-rom-com-pod/id1703734806 Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

Nov 26, 202344 min

S13 Ep 5Freelance writer Alley Pascoe on long-form features and ghostwriting

This week on the podcast, Rachel and Lynne chat with writer Alley Pascoe. Alley has just completed her latest ghostwriting project, My Mother's Eyes with Shanelle Dawson. She talks about ghostwriting, working with celebrities and the special bond she shares with her authors, as well as how she maintains a successful freelance career as a feature writer. We chat about: How she secured her first ghostwriting project How to channel someone else's voice Dealing with the publicity machine Long-form feature writing Why she loves living in Darwin and how she works remotely Connect with Alley on Instagram: https://www.instagram.com/alleypascoe/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

Nov 19, 202328 min

S13 Ep 5Tips for new and veteran copywriters by copywriter, trainer and podcaster Bernadette Schwerdt

This week, Rachel and Lynne chat with Bernadette Schwerdt, one of the legends of the copywriting world. Bernadette is also a trainer of new copywriters and in this valuable episode, shares her copywriting tips on what you need to know if you want to add copywriting to your freelance arsenal. We chat about: Writing persuasive copy and how it's a mindset The sales journey and how copywriting fits in How to use AI tools in a constructive way Mistakes new writers make Essential courses and skills that can keep copywriters up to date and relevant Connect with Bernadette and find out about her courses at Copy School: https://www.copyschool.com/ Her own website is: https://bernadetteschwerdt.com.au/ Bernadette's podcast is: https://www.writerscentre.com.au/blog/category/podcast-so-you-want-to-be-a-copywriter/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

Nov 12, 202357 min

S13 Ep 4How to put yourself out there (even if you're a die-hard introvert), with Carlii Lyon

This week on the podcast, Rachel and Lynne talk with branding expert Carlii Lyon about how to increase awareness of you and your work, without making you feel uncomfortable. Carlii chats about: Why personal branding is important How it can grow your business How to reduce the 'ick' factor How introverts can survive networking functions How feeling confident comes after 'confident action' Carlii's website is: https://carliilyon.com.au/ Her LinkedIn page is: https://www.linkedin.com/in/carliilyon/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

Nov 5, 202339 min

S13 Ep 3Social media for freelancers: Tips for getting leads and building your business with posts that work

This week Rachel & Lynne are chatting with Anfernee Chansamooth, a marketer and social media guru, talking about how you can use social media to build your business and get more leads. We chat about: His favourite social platforms for freelancers Mistakes that freelancers make Why targeting a broad market doesn't work How consistency pays off on social media How much you should share on your social channels Anfernee's website is here: https://www.anferneec.com/ He has compiled a bonus page of resources for listeners of The Content Byte here: https://theauthenticmarketer.com/thecontentbyte/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

Oct 29, 202352 min

S13 Ep 2Financial writer and freelancer Michelle Bowes on how to run a successful freelance business

This week Rachel and Lynne have successful financial journalist Michelle Bowes on the podcast to talk about creating a business mindset with your freelance business. Michelle has successfully juggled the worlds of words and money and she shares her tips on common mistakes freelancers make, how to earn more and how to cut down your business costs. She talks about: Finding confidence to talk about money How to quote and invoice without fear How to set up your freelance business the right way Superannuation made easy Dealing with contracts Running financial literacy events for young women Connect with Michelle on LinkedIn: https://www.linkedin.com/in/michelle-bowes-37388247/ or go to her website: https://www.michellebowes.com.au/ The Money Queens website is https://www.moneyqueens.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

Oct 22, 202347 min

S13 Ep 1Charlotte Wood on her new novel, being a successful author and having her work adapted for the stage

We are back after a short break - and we have a great episode to share today. This week, Rachel and Lynne chat with award-winning novelist Charlotte Wood about the ups and downs of writing literary fiction. Charlotte shares her early days as a writer, including how she supplemented her income before she found success. We chat about: What literary awards mean and if they help your career Choosing the right publishing team Working with difficult topics Going on the publicity trail for your books Social media for novelists Having her work adapted for the stage. It's a fascinating chat and a wonderful insight into life as a successful novelist. Charlotte's website is https://www.charlottewood.com.au/ or follow her on Instagram here: https://www.instagram.com/charlottewoodwriter/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

Oct 15, 202357 min

S12 Ep 36Key learnings from The Content Byte Summit

This week, Rachel and Lynne are recovering from our first-ever The Content Byte Summit. It was a whirlwind of two and a half days of learnings, connections and aha-moments. This week, before we both take a break, we are going through our favourite tips and tricks from all the speakers and panels - and what we are taking to our own freelance business. We talk about: Ed Gandia's keynote talking about how to charge for the value that you add to your clients - not strategy, but advising The panel with Lindy Alexander and Jennifer Goforth Gregory on escaping the low-pay cycle Hearing from editors and content chiefs about what they want from freelancers Racquel Collard's presentation that covered automating processes, along with Jac Taylor in the Business of Freelancing panel - how important it is to get the right systems and make them talk to one another. Susan Reoch in giving a personality to AI apps and making you think totally differently about incorporating AI into your workflow. We also loved the connections between the attendees and seeing our community catch up. Many people commented on how lovely everyone was, and how welcoming. We can highly recommend a detailed summary of the Summit through the excellent Melanie Padgett Powers, and her Deliberate Freelancer podcast. Melanie watched the Summit virtually from Washington DC and has some great thoughts and comments: https://meledits.com/166-smart-advice-from-the-content-byte-summit/ Lynne and Rachel are going to take a break for a couple of weeks now to recover, but the podcast will be back on 16 October. Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

Sep 24, 202324 min

S12 Ep 35The Content Byte Summit - why you need to be there!

This week, in the midst of last-minute preparations for our exciting event - The Content Byte Summit – Lynne and Rachel take you behind-the-scenes for a sneak peek into some of the presentations and panel chats that are occuring during the two days of the Summit. The Summit will be held from September 14-16 at the Australian National Maritime Museum in Sydney and we wanted to share some of the highlights that we are really excited about, including Keynote speaker Ed Gandia - moving up the value chain and not taking orders How skilled interviews give you nuances that AI can never match Jess Mudditt talking about high-paying journalism gigs Transferrable skills that journalists can take into government work with Nigel Bartlett How our second keynote speaker Jennifer Goforth Gregory hits revenue targets by breaking all the rules Racquel Collard's marketing presentation - no more panic marketing! AI tools in general… there are so many, what should we learn? Valerie Khoo's talk about microcredentials Ros Page's survey on how agencies are using AI and how that might be affecting their use of freelancers. Ways that you can diversify and add new income streams to your freelance business There are still a few tickets still available for The Content Byte Summit www.thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

Sep 4, 202319 min

S12 Ep 34Creative business consultant Monica Davidson on building a successful creative business

This week on the podcast, Rachel and Lynne chat with award-winning creative business consultant Monica Davidson on building a successful creative business. Monica works with creatives of all types to help them build their businesses and gain confidence. We chat about: Practical business advice for creatives Common mistakes freelancers make Working with government departments and agencies Helping people convert a hobby into a professional business Working with and training mentors Managing staff and growing a business. About Monica + Creative Plus Business Find out more about Monica here: creativeplusbusiness.com Connect with her on LinkedIn: https://www.linkedin.com/in/monicadavidson/ ALSO! Creative Plus Business is kindly offering TCB listeners 30 percent off the course Creative Start-Up, with the code Content-Byte-comp-2023 (expires Nov 30). About us + The Content Byte Summit Only a few tickets still available for our conference in September, The Content Byte Summit www.thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

Aug 27, 202352 min

Writer Eagranie Yuh on white papers, branded podcasts … and having a chocolate side hustle

This week, Rachel and Lynne are chatting with writer Eagranie Yuh, who's had an interesting career journey (but isn't that all of us, really?). Eagranie chats about about how her background brought her to working on her own, writing white papers and doing branded podcasts for clients. She shares lots of fabulous ideas and tips, including: How a career coach helped her turn her passion for writing into a career What it's like to work for big international brands What white papers are and how to make them useful How she moved from Canada to Tasmania - and continued her successful freelance career Her side hustle of chocolate making What it's like juggling time zones and school pickup Why she loves conferences and making in-person connections. Connect with Eagranie via LinkedIn https://www.linkedin.com/in/eagranieyuh/ or visit her website: https://eagranie.com/ Find out more about our upcoming conference, The Content Byte Summit www.thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

Aug 20, 202342 min

S12 Ep 32Literary agent Lou Johnson about what agents do, whether you need one, and how to find one

This week Rachel and Lynne chat with literary agent Lou Johnson, who has just launched her own agency, Key People Literary Management with agent, publisher, and author Jeanne Ryckmans. With more than 20 years in publishing, Lou shares her knowledge on all things book-related. In our discussion, she chats about: How publishing has changed over the years What agents do How to find one How to get a publishing deal How to market your book And whether you can really make money as a novelist in Australia Key People Literary Management is still setting up a website, but you can connect with Lou here: https://www.loujohnson.com.au/ Find out more about our upcoming conference, The Content Byte Summit www.thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

Aug 13, 202340 min

S12 Ep 31RE-RELEASE! Finding content marketing clients with Jennifer Goforth Gregory

This week on the podcast, Lynne has been unwell so we thought it would be a great idea to re-release one of our favourite episodes from a few years ago. This episode, from June 2020 (so we chat about the pandemic a few times) is with content marketing queen Jennifer Goforth Gregory about moving from journalism to content marketing, why it's so important to have niches, positioning yourself to clients and agencies as a subject matter expert and her three-pronged approach to marketing yourself. She also shares a rough script on how to write an LOI (and why it's just a starting point and not the 'whole date'). Jennifer is one of the keynote speakers at the upcoming The Content Byte Summit - and this is a great way to hear her story and why we both find her inspiring. Jennifer's website is here: https://www.jennifergregorywriter.com/ Connect with her Facebook group here: https://www.facebook.com/groups/FreelanceCMW Find out more about our upcoming conference, The Content Byte Summit www.thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

Aug 6, 202347 min

S12 Ep 30Rebecca Lowrey Boyd on embracing digital media

This week on the podcast, Lynne and Rachel chat with one of our digital heroes - Rebecca Lowrey Boyd. Rebecca is the digital managing editor of Better Homes and Gardens, Australia's leading homes website. She also founded Wee Birdy in 2007, a London-based blog devoted to London shopping and design, an innovative site in the heyday of blogging that we both loved. Rebecca talks about working on the digital side of a large media brand and the move towards omnimedia channels of print, digital and TV - and how the print and digital teams now work together. She talks about her love of digital strategy and how working inhouse helps her to be at the forefront of the big projects. We loved hearing about how analytics informs the type of content these sites include and how SEO and EDMs still play a big part in driving organic traffic to the Better Homes website. Rebecca talks about some of the tools she uses and how that helps to keep the site top of mind - and on the front page of Google. It's a far-ranging and thoughtful discussion on the future of digital media. Connect with Rebecca via LinkedIn: https://www.linkedin.com/in/rebecca-lowrey-boyd-84303698/ Find out more about our upcoming conference, The Content Byte Summit www.thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

Jul 31, 202330 min

S12 Ep 29Susan Horsburgh on writing Two Of Us columns, freelancing for big-name mags and why profiles are her thing

Freelance writer Susan Horsburgh has an enviable CV and portfolio, writing for some of the country's most prestigious titles, including the Australian Women's Weekly, The Good Weekend (in the Sydney Morning Herald and The Age) and Qantas magazines. She has written more than 30 Two of Us columns for The Good Weekend, which we know is a highly read and sought-after commission for freelancers. In her chat with Rachel and Lynne this week, she talks about: Her career to date (lots of great stories!) What she loves about writing profiles How to interview subjects to get the best story How to pitch to editors How to survive financially as a freelance writer Susan's Authory profile is here: https://authory.com/SusanHorsburgh Connect with her on LinkedIn here: https://www.linkedin.com/in/susan-horsburgh-freelance-content-writer/ But wait, that's not all! Find out more about our upcoming conference, The Content Byte Summit www.thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

Jul 23, 202334 min

S12 Ep 28Sourcebottle's Bec Derrington on creating a resource for journalists and content creators

This week, Rachel and Lynne are chatting to a different style of guest - Bec Derrington from Sourcebottle. Sourcebottle is a fabulous resource for journalists, writers and content creators and one we both use regularly. Bec shares the story behind Sourcebottle - why she started it and how it works. During our wide-ranging chat we talk about: Her background in PR and how she saw the gap in the market The challenges in running a small business The changing media landscape How she connects journalists with sources and industry experts Some of the weird and wonderful callout requests she's had How to craft a callout that will give you the experts you need for your story How she deals with the 'pick your brains' conversations The challenges of maintaining a huge mailout list Connect with Bec here: https://www.linkedin.com/in/becderrington/ Checkout Sourcebottle here: https://www.sourcebottle.com/ But wait, that's not all! Find out more about our upcoming conference, The Content Byte Summit www.thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

Jul 16, 20231h 2m

S12 Ep 27Steve Colquhoun on working as a freelance journalist, copywriter and motoring writer

This week, we're chatting to Steve Colquhoun - a journo, editor and copywriter based in Geelong, Victoria. He started in media at the age of 17 after leaving school, cutting his teeth on mastheads such as The Age, Herald Sun and Cairns Post. He's also worked extensively as a motoring journalist - and since going freelance in 2016 has met the content needs of a variety of clients including Mercedes-Benz, Deakin University and NAB. We chat to Steve about... + what it's really like writing about the world of fast cars + the challenges that come with having motoring as a niche + how he finds clients and what a typical week looks like + setting boundaries when mixing journalism work with content + how to write effective pitches that are more likely to get the green light + his top tips on carving out a successful freelance career. Find out more about Steve: His website: stevecolquhoun.com Connect with him on LinkedIn: www.linkedin.com/in/stevecolquhoun Read his ultimate guide to retainers on Rachel's List: www.rachelslist.com.au/blog/your-ultimate-guide-to-freelance-retainers But wait, that's not all! Find out more about our upcoming conference, The Content Byte Summit thecontentbytesummit.com.au and sign up for updates >> subscribepage.io/IIvLBD Find Rachel rachelsmith.com.au Find Lynne lynnetestoni.com Rachel's List rachelslist.com.au Thanks (as always) to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Visit them here >> rounded.com.au Episode edited by Marker Creative Co www.markercreative.co

Jul 9, 202335 min

S12 Ep 26New to freelancing? Here's how to get your first clients

This week, hosts Rachel and Lynne are responding to a question we had on Instagram from an entry-level writer asking how to get her first clients. So we are sharing our 12 tips (6 from each of us) on how to land your first freelance writing client when you have no experience. We talk about: Finding your niche Using that niche to target clients in that area Partnering with freelancers who are a little bit ahead of you and might be able to sub-contract to you, so you start to get some clippings How short-term contract work will help you build up contacts and clippings Why you should set up a website and optimise it for SEO How to write blogs that showcase your writing How to lean on your existing network. Internships that enable you to write and promises you clips at the end of it How to get onto the jobs boards and create alerts for the types of jobs you're looking for. Join free jobs emails like Rachel's List's entry level list How to optimise your LinkedIn page - and connect with thought-leaders in your niche(s). How to make your email address a professional one - no gmail or hotmails How to pitch to online publications that regularly use first-person pieces to help boost your portfolio Read Sophia Auld's blog post on moving from physiotherapy to health writing: https://www.rachelslist.com.au/blog/from-burnt-out-physio-to-booked-out-health-writer-how-i-did-it-and-how-you-can-too/ Read our blog post on building an online portfolio and the different platforms to choose https://www.rachelslist.com.au/blog/9-easy-ways-for-journalists-to-build-an-online-portfolio/ Read this post on what internships should look like: https://www.rachelslist.com.au/blog/what-i-think-internships-should-look-like/ Sign up to RL's FREE entry level list: https://dashboard.mailerlite.com/forms/327980/82606867567609082/share Young Australian Writers Facebook group: https://www.facebook.com/youngauswriters Find out more about The Content Byte Summit here (and sign up for updates): https://thecontentbytesummit.com.au/ Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ Thanks (as always) to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See https://rounded.com.au Episode edited by Marker Creative Co www.markercreative.co

Jul 2, 202318 min

S12 Ep 25Dilvin Yasa on working as a freelance travel writer and author

The life of a freelance travel writer sounds like a dream gig (and one we have always wondered about) - so this week Rachel and Lynne are chatting with freelancer and columnist Dilvin Yasa. Dilvin talks about the reality of working as a travel writer. In our chat, Dilvin talks about: The challenge of getting your foot in the door if you live in the 'wrong postcode' How men's magazines taught her how to write well The reality of spending weeks on the road How she juggles the demands of a weekly column with family life How and why she published her books The secret to getting a pitch across the line with editors Her tips for aspiring feature writers Connect with Dilvin on Instagram: https://www.instagram.com/dilvinyasa/ Just a couple more days to secure the Early Bird prices for The Content Byte Summit so visit here (and sign up for updates): https://thecontentbytesummit.com.au/ Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ Thanks (as always) to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See https://rounded.com.au

Jun 25, 202331 min

S12 Ep 24Jodie Spiteri-James from the ASA on literary speed dating and getting published

This week, Rachel and Lynne welcome Jodie Spiteri-James from the Australian Society of Authors (ASA) to the podcast. Jodie is the Professional Development and Events Manager at the ASA and responsible for one of the society's most successful programs - Literary Speed Dating. With more than 20 years experience in publishing, Jodie talks about: The rise of e-books and audio books How the industry works How to get published How the speed dating events work Mistakes prospective authors make Learn more about the ASA here: https://www.asauthors.org/ Connect with Jodie here: https://www.linkedin.com/in/jodiespiterijames/ Find out more about The Content Byte Summit (and sign up for updates) here: https://thecontentbytesummit.com.au/ Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ Thanks (as always) to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See https://rounded.com.au

Jun 18, 202340 min

S12 Ep 23Melanie Hansch on moving to New York and working for magazines in the US

Magazine editor and writer Melanie Hansch joins Rachel and Lynne on the podcast this week talking about her work as deputy editor of the prestigious Food and Wine magazine in the US. Melanie shares her career journey, starting as a food writer and critic in Australia and being mentored by publishing legend Donna Hay before moving to the States. She shares her observations on the differences between magazines in each country, why print is not dead and what it was like proving herself all over again when she moved to the US. It's an inspiring story and one that proves the value of hard work and talent. Connect with Melanie on Instagram at https://www.instagram.com/melhansche/?hl=en Find out more about The Content Byte Summit (and sign up for updates) here: https://thecontentbytesummit.com.au/ Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ Thanks (as always) to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See https://rounded.com.au

Jun 11, 202341 min

S12 Ep 22Hannah James on how to secure work from print magazines

Despite the move to digital, there is still some allure about glossy magazines. This week Rachel and Lynne chat with Hannah James, the deputy editor of Country Style magazine about what print magazines look for from freelancers, how to pitch ideas and, importantly, what they pay. She also takes us through the workload of magazine staff, how it has changed over the years - and why many editors aren't great at answering their emails. It's an episode packed full of ideas on how to get your byline in a glossy! Connect with Hannah via LinkedIn at: https://www.linkedin.com/in/hannahjames2/ Find out more about The Content Byte Summit (and sign up for updates) here: https://thecontentbytesummit.com.au/ Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ Thanks (as always) to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See https://rounded.com.au

Jun 4, 202341 min

S12 Ep 21Ed Gandia on AI, strategy and The Content Byte Summit

This week on the podcast, hosts Rachel Smith and Lynne Testoni chat with Ed Gandia, a business-building coach and successful podcaster. Ed is also one of the two keynote speakers at our conference, The Content Byte Summit, being held in Sydney in September this year, flying in from the US just for us. We talk to Ed about building a resilient business, dealing with the threat of AI, why strategy helps to set you apart and command a higher rate and, of course, what he's looking forward to doing on his trip to Sydney. It's a great discussion with many 'aha' moments, and we think you will enjoy this taste of what Ed will deliver to conference attendees. Connect with Ed at https://b2blauncher.com/ and listen to his podcast here: https://podcasts.apple.com/au/podcast/high-income-business-writing-podcast/id640055894 Find out more about The Content Byte Summit (and sign up for updates) here: https://thecontentbytesummit.com.au/ Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ Thanks (as always) to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See https://rounded.com.au/

May 28, 202328 min

S12 Ep 20Dex Randall on beating burnout

This week, Rachel and Lynne are chatting with burnout coach Dex Randall. We know that when you work for yourself, the to-do list can be long and the pressure can be immense, which is why we felt this topic was really important. In our chat with Dex, we cover topics such as: what burnout is who gets it and why how you know you are in burnout and not just dealing with workplace stress where freelancers are particularly vulnerable how you fix burnout if burnout is the same for men and women Connect with Dex at https://dexrandall.com/ His podcast is called Burnout to Leadership: https://www.burnouttoleadership.com/ Find out more about The Content Byte Summit (and sign up for updates) here: https://thecontentbytesummit.com.au/ Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ Thanks (as always) to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See https://rounded.com.au/

May 21, 202336 min

S12 Ep 19Everything you need to know about The Content Byte Summit

This week, it's just Rachel and Lynne as we discuss our big event for the year - The Content Byte Summit! We are keen to share our excitement about the event, which is coming to Sydney in September - from the 14 to 16th, in fact. We chat about: Why we decided to do the summit What writers and content creators will get out of attending How keen we are to meet our keynote speakers - Ed Gandia and Jennifer Goforth Gregory How we feel about challenging ourselves to take the podcast to the next level What organising such a big event means Why we love the National Maritime Museum as a venue What we are most looking forward to during the summit Why the topic of AI? Find out more about The Content Byte Summit (and sign up for updates) here: https://thecontentbytesummit.com.au/ Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ Thanks (as always) to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See https://rounded.com.au/

May 14, 202319 min

S12 Ep 18Stephanie Wood on a career in long-form journalism

This week on the podcast, hosts Rachel and Lynne chat with freelance writer and author Stephannie Wood. Stephanie shares her journey moving from being a staff writer to freelancing, the challenge of creating a viable career in long-form journalism as well as her journey to publishing her first book, Fake: A Startling True Story of Love in a World of Liars, Cheats, Narcissits, Fantastists and Phonies. During our chat, we discuss: How to get a pitch over the line with editors The challenges of managing an over-flowing inbox What's involved in creating a popular newsletter Sign up to Stephanie's newsletter here: http://stephaniewood.com.au/newsletter/ Connect with her here: https://www.instagram.com/stephaniewoodsydney/ https://www.linkedin.com/in/stephaniewoodwriter/ https://www.facebook.com/StephanieWoodSydney/ We are also thrilled to launch our newest venture - The Content Byte Summit - a conference for writers, by writers. Find out more about The Content Byte Summit (and sign up for updates) here: https://thecontentbytesummit.com.au/ Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ Thanks to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See why thousands have made the switch from spreadsheets and complicated software: https://rounded.com.au/ Episode edited by Marker Creative Co www.markercreative.co

May 7, 202344 min

S12 Ep 17Shannon Molloy on balancing a journalism career with non-fiction books

TRIGGER WARNING: This episode contains some distressing content, including discussion about child sexual abuse. This week on the podcast, Rachel and Lynne chat with journalist and author Shannon Molloy. He talks about his two books, including his latest, You Made Me This Way, a powerful, yet harrowing tale that talks to male survivors of child sexual abuse. He talks about interviewing the men who are the core of the book, sharing his own story, and how he managed to cope with such challenging material. He shares how his journalism background helped him to write the book and how he juggled creating the book while still working in a day job as a reporter. Shannon also talked about his path to publishing his first book, Fourteen, and the process of it being adapted into a stage play. Shannon's books are available at all major and independent bookshops. Connect with Shannon here: https://www.shannonmolloy.com.au/ You can also buy You Made Me This Way, here: https://www.booktopia.com.au/you-made-me-this-way-shannon-molloy/book/9781460761861.html Shannon's first book, Fourteen, is available here: https://www.booktopia.com.au/fourteen-shannon-molloy/book/9781760851088.html We are also thrilled to launch our newest venture - The Content Byte Summit - a conference for writers, by writers. Find out more about The Content Byte Summit (and sign up for updates) here: https://thecontentbytesummit.com.au/ Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ Thanks to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See why thousands have made the switch from spreadsheets and complicated software: https://rounded.com.au/ Episode edited by Marker Creative Co www.markercreative.co

Apr 30, 202348 min

S12 Ep 16Sarah Spence on selling strategy as a service and being neurodiverse in the copywriting world

This week, Rachel and Lynne chat to copywriter and agency owner Sarah Spence. She shares her journey from freelancing to setting up her own agency, managing rapid growth and what she looks for when she's hiring freelancers. She also talks about what it's like being neurodiverse and how it helps her create a supportive and inclusive culture at her agency, Content Copywriting. Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarah-spence-7413b930/ Learn more about her agency here: https://contentcopywriting.com.au/ We are also thrilled to launch our newest venture - The Content Byte Summit - a conference for writers, by writers. Find out more about The Content Byte Summit (and sign up for updates) here: https://thecontentbytesummit.com.au/ Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte! Episode edited by Marker Creative Co www.markercreative.co

Apr 23, 202341 min

S12 Ep 15How to specialise in arts writing with Emma Finneran

This week, Rachel and Lynne chat with artist and arts writer Emma Finneran. She shares how her writing career started, how she works with artists to translate their visions into words and what it's like dealing with the egos of the art world. Another fascinating writing niche - another fascinating freelancer! Emma shares her philosophy about making art accessible through words and sharing the vision of artists through statements and galleries. We loved this peek into another world! Connect with Emma here: https://artistprofile.com.au/emma-finneran/ We are so thrilled to launch our newest venture - The Content Byte Summit - a conference for writers, by writers. Find out more about The Content Byte Summit (and sign up for updates) here: https://preview.mailerlite.io/preview/327980/sites/84584796838167692/thecontentbytesummit Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte! Episode edited by Marker Creative Co www.markercreative.co

Apr 16, 202332 min

S12 Ep 14Opinion writing with Vivienne Pearson

This week on the podcast, Rachel and Lynne are joined by Vivienne Pearson, who specialises in Opinion Writing. Vivienne talks about: What makes opinion writing different from regular journalism How and when to pitch to editors The topics that work for opinion writing Whether you can make a living from this style of writing Find out more about Vivienne at https://viviennepearson.com/ Information about her course with the Australian Writers Centre is here: https://www.writerscentre.com.au/store/courses/opinion-writing/ Don't forget... If you're an Aussie freelancer, please take our new pay rates survey here: https://www.surveymonkey.com/r/6CSXSNV Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte! Episode edited by Marker Creative Co www.markercreative.co

Apr 9, 202325 min

S12 Ep 13How to specialise in award writing with Erin Huckle

This week, Rachel and Lynne chat with PR consultant and writer Erin Huckle of Chuckle Communications. Erin specialises in award writing and shares her knowledge. She talks about: Where she finds her clients What she likes about award writing How winning awards can help small business What makes this type of writing different from content writing The secret to being a successful freelancer Connect with Erin at: https://chucklecommunications.com/ (where you will find her amazing awards calendar) Don't forget... If you're an Aussie freelancer, please take our new pay rates survey here: https://www.surveymonkey.com/r/6CSXSNV Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte! Episode edited by Marker Creative Co www.markercreative.co

Apr 2, 202331 min

S12 Ep 12Creating a small business networking group, with Martin Sully

This week we chat with Martin Sully of Snapper Studio. Martin talks about moving to Australia from the UK and how he set up his own networking group in his new hometown of Newcastle NSW. We talk about the power of connections and word of mouth when it comes to securing new work; how to set up a networking group and balancing a freelance life with family responsibilities. Connect with Martin via LinkedIn: https://www.linkedin.com/in/martinsullydesign/ or Instagram: https://www.instagram.com/snapper.studio/ Connect with Chatterbox: https://www.instagram.com/chatterbox.au/ Don't forget... If you're an Aussie freelancer, please take our new pay rates survey here: https://www.surveymonkey.com/r/6CSXSNV Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte!

Mar 26, 202327 min

S12 Ep 11How to bust out of a slow patch

This week it's just hosts Rachel and Lynne as they share their best-ever tips on how to find work if you are facing a slow patch in this super-practical episode. We get it! All freelancers have quiet times and sometimes all you need are some simple solutions to help you get back into the flow and have the clients or editors come running. We talk about how to reach out to your network (and how to create one if you don't have one) and how to work LinkedIn to your best advantage. Don't forget... If you're an Aussie freelancer, please take our new pay rates survey here: https://www.surveymonkey.com/r/6CSXSNV Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte!

Mar 19, 202321 min

S12 Ep 10Kerri Sackville's career journey as a blogger to columnist and author

This week hosts Rachel and Lynne chat with columnist and author Kerri Sackville about her writing career. We talk about how being an early adopter on both Twitter and as a blogger helped to launch her career, how she chooses what to share about her life and how she secured both a weekly magazine column and all her five book deals. You can pre-order Kerri's new book, The Secret Life of You (How a bit of alone time can change your life, relationships, and maybe the world), here: https://www.booktopia.com.au/the-secret-life-of-you-kerri-sackville/book/9780645412949.html or connect with her here: https://www.kerrisackville.com.au/ About us If you're an Aussie writer, please take our new pay rates survey Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte!

Mar 12, 202344 min

S12 Ep 9Author Emma Grey on how to write about grief and how it helped with hers

This week on the podcast, we chat with copywriter and author Emma Grey, whose best-selling novel, The Last Love Note, captivated us both. We talk to Emma about how she channelled her grief on losing her husband into her book and how writing works as a cathartic process. The author of five books, Emma shares why this one was different, the process of writing through grief and why it has resonated so strongly with the Australian public. Connect with Emma here: https://www.emmagrey.com.au/ Where to find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte!

Mar 5, 202335 min