Email strategy and quizzes, with Melissa Payne
The Content Byte · Rachel Smith and Lynne Testoni
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Show Notes
The usual lead magnet writers and marketers are familiar with is some kind of deal or download customers receive in exchange for opting in to your email list. But could a quiz funnel do a much better job? Quiz and email strategist Melissa Payne knows so, and in this fascinating episode she talks to us about:
- her career journey and how she moved from agency work to starting her own business
- using quizzes for lead generation
- how quizzes work and what they can be used for
- the research and planning that goes into writing a quiz
- the types of clients who use quizzes
- the skills and training you need to become a quiz and email strategist
- and much more!
Where to find Melissa
Her website: https://storyscoutdigital.com Instagram: https://www.instagram.com/storyscoutdigital/ LinkedIn: https://www.linkedin.com/in/melissa-payne/
Resources + courses mentioned
Kirsty Fanton's Brain Camp: https://kirstyfanton.com Codex Persona (Abbey Woodcock and Justin Blackman's course on brand voice): https://www.codexpersona.com Chanti Zak's quiz funnels course: http://chantizak.com Charlotte Isaac, operations consultant: https://charlotteisaac.com