Corporate communications and using data to create better content, with Cameron Pegg
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Show Notes
Communications professional and content strategist Cameron Pegg is Rachel & Lynne's guest this week. Cameron talks about how his time at university helped him create better stories and what his early career in corporate communications taught him.
Cameron talks about:
- The value of storytelling to create content
- Securing bylines while still at uni
- What he learned from working in radio
- Developing courses with Communication and Public Relations Australia
- How offering content strategy helps you charge more
- What data journalism means and how statistics and infographics make for better storytelling
- Working with graphic designers
Connect with Cameron on LinkedIn: https://www.linkedin.com/in/cameronpegg/
or via his website: https://cameronpegg.com.au/
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Episode edited by Marker Creative Co www.markercreative.co