How to Repurpose and Deliver Compelling Customer Stories with Rob Yoegel
The Content 10x Podcast · Amy Woods
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Show Notes
Is your content strategy letting you down?
Are you struggling to reach your audience?
Having a strategy is a critical component of getting content marketing right. But what if your content isn’t as well-received by your audience as you like? Don’t worry, there are several things you can do to win at content marketing.
In this episode, I spoke to our client, Linode’s Senior Director of Marketing, Rob Yoegel, about all things content marketing strategy – from where it began to what a successful marketing team looks like in the future.
Find out about:
- Linode’s journey to defining a content strategy that works
- How to humanize your customer stories
- Why you should stop hiring “content marketers”
Important Links & Mentions
- Rob’s LinkedIn: https://www.linkedin.com/in/robyoegel/
- Linode: https://www.linode.com/
- Craft of Code: https://www.linode.com/craft-of-code/
- My book: Content 10x: More Content, Less Time, Maximum Results
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