#19 From Kinesiology to Massage Therapy: How Mike Stone Built a 26-Year Career in Wellness
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Show Notes
What does it take to build a 26-year career in massage therapy, working with everyone from professional athletes to Cirque du Soleil performers?
In this episode, Jess sits down with Mike Stone, a massage therapist, educator, and industry veteran with a fascinating journey. From his early days as a kinesiology student writing a thesis on acupuncture to working with the Jamaican bobsled team, the Alberta Ballet, and even Cirque du Soleil, Mike shares the highs and lows of his career. He dives into the challenges of being a male therapist in a female-dominated industry, the evolution of massage therapy, and the importance of passion, adaptability, and word-of-mouth in building a thriving practice.
Here’s what you’ll learn:
- How Mike transitioned from kinesiology to massage therapy and built a mobile business from scratch.
- The power of word-of-mouth marketing and how it helped Mike land high-profile clients like professional athletes and performers.
- The challenges of being a male therapist and how Mike navigated trust and credibility in a female-dominated field.
- Behind-the-scenes stories from working with Cirque du Soleil, the Alberta Ballet, and the Jamaican bobsled team.
- Mike’s advice for new therapists on finding success, staying passionate, and overcoming industry challenges.
Tune in to hear Mike’s inspiring and entertaining journey, packed with practical advice and unforgettable stories. Whether you’re a new therapist or a seasoned pro, this episode will leave you motivated to take your practice to the next level!
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