Don't Leave Your Guest Guessing

Even though you shouldn’t be concerned if your podcast guests don’t share their episodes, you should still make sharing as efficient as possible so it’s easy for them to promote their episode if they choose to. Though preparing a guest swipe kit sounds simple enough, there are a lot of ways to get it wrong, and most shows often do. Find out how to make your guest-sharing materials sparkle in this episode of the Business Podcast Blueprint.  We're talking about: Basic components of a guest swipe: “To easily share, a guest needs clarity and content.”  “Reaching out to the guest and making sure they have everything they need is part of post-production, the same way editing the show or promoting it on your own social channels is.”  How to create a good swipe file.  “You don’t have to send a guest swipe … As the host of a show, your job is to be a gracious host.”