260. Prospecting for New Business | Brokers Round Table
with Chad Griffiths, Jesse Fragale, and Adam Williams
The Commercial Real Estate Investor Podcast · The Commercial Real Estate Investor Podcast
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Show Notes
Key Takeaways:
Start with simple outreach - drop off brochures, make calls to nearby businesses to identify potential clients.
Focus on building relationships with property owners over time through a non-aggressive approach. Offer to be a resource and ask to be considered for the listing if they decide to work with an agent.
Leverage completed deals and client successes in your outreach - "humble brag" about the wins you've helped your clients achieve.
Use technology like Calendly to make it easy for prospects to book meetings with you.
Research prospects thoroughly and tailor your pitch to their specific needs and challenges, rather than taking a broad "shotgun" approach.
Position your clients as the hero, not yourself, when telling success stories. Make them the focus.
Overcome objections and challenges by continuing to provide value and build trust over time.