Season 7 · Episode 66
Understanding Your Consumer with AMC: A Guide to LTV, NTB, and POME
The Commerce Collective Podcast · Flywheel Digital
July 16, 202521m 59s
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Show Notes
In this episode, Emma and Danny Hoffman (Head of Global Amazon Strategy, Flywheel) dig into the power of Amazon Marketing Cloud (AMC) for brands looking to unlock a deeper understanding of their business. Discover how AMC helps you measure long-term value (LTV), new-to-brand (NTB) acquisition, and the true point of market entry (POME). Hear real-world examples of how these metrics can shape smarter strategies, build brand loyalty, and drive sustainable growth.