Season 7 · Episode 49
unBoxed Episode 4 - Sponsored Ads for the Whole Funnel, Eligibility Challenges, and Where to Actually Invest w/ Gabe Fishbein
The Commerce Collective Podcast · Flywheel Digital
October 21, 202413m 49s
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Show Notes
In this episode recorded live from unBoxed 2024, Gabe Fishbein, VP Product at Flywheel covers the power of Sponsored Ads across the full funnel, which has come to life in new ways due to changes in how Amazon calculates advertising eligibility. This change forces advertisers to re-evaluate their profitability matrix and ad type mix, which overall provides an opportunity to further seek deterministic measurement all the way down the funnel.