Season 7 · Episode 46
unBoxed Episode 1 - The Interoperable Ecosystem of Amazon DSP w/ Amazon Ads’ Kelly MacLean
The Commerce Collective Podcast · Flywheel Digital
October 17, 202420m 51s
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Show Notes
Recorded live from unBoxed 2024 in Austin, we talk to Kelly MacLean, VP Amazon DSP at Amazon Ads about finding relevant audiences with ADSP, what we mean by relevance, and the power that exists for advertisers when AMC audiences and APC signals overlay - and we’ll even touch on all of that in relation to CTV buys. You won’t want to miss listening in to this episode, and be sure to check out every episode we publish from unBoxed 2024!