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This Month Above the Fold w/ Patrick Miller - The "need to know" on tariffs & GenAI's disruption of the funnel
Season 7 · Episode 61

This Month Above the Fold w/ Patrick Miller - The "need to know" on tariffs & GenAI's disruption of the funnel

The Commerce Collective Podcast · Flywheel Digital

May 1, 202520m 47s

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Show Notes

In this month's episode, Patrick and Emma cover how recent tariffs are affecting retail inventory and consumer behavior, plus the impact of Gen AI on product discovery and search. We're seeing retailers pull forward inventory and consumers showing surprising resilience, while AI is reshaping traditional purchase funnels - though as Patrick notes, successful brand building remains "same as it ever was."