This Month Above the Fold w/ Patrick Miller - The Big Shift - Redefining ROI with Return on Consumer
The Commerce Collective Podcast · Flywheel Digital
Audio is streamed directly from the publisher (episodes.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Flywheel's annual whitepaper, The Big Shift, is back! In this episode, Patrick and Emma (co-authors of the paper) explore how forward-thinking brands are leveraging SKU+CID data to maximize their return on consumer across each retailer, every campaign, and the entire portfolio. Listen in to discover why the future belongs to brands that verticalize ROI, treat CIDs like annuities, and use real behavioral signals to fuel long-term growth. Download the full paper here: https://www.flywheeldigital.com/guides/the-big-shift-redefining-roi-with-return-on-consumer