Season 7 · Episode 44
This Month Above the Fold w/ Patrick Miller - Determinism vs. Probabilism
The Commerce Collective Podcast · Flywheel Digital
September 30, 202414m 47s
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Show Notes
This month’s episode is a brief yet deep dive into a critical element of advertising measurement that everyone in commerce should have their heads wrapped around - and that is determinism vs. probabilism. How do these two concepts differ, and what approach is the best for a multifaceted enterprise brand? Tune in for your monthly dose of topical ecommerce insights and walk away ready to impress your colleagues with this new and/or enhanced knowledge.