Season 4 · Episode 12
ShopTalk Series: Upper Funnel with Criteo’s Mike Balabanov
The Commerce Collective Podcast · Flywheel Digital
March 29, 202315m 36s
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Show Notes
Mastering Metail brings you the “ShopTalk Series” recorded live from ShopTalk 2023! In this episode Mike Balabanov, VP of Agency Development at Criteo discusses how retail media networks are no longer just for sponsored products. The media ecosystem is evolving with the open web which requires nuanced approaches to media planning, and Criteo’s Commerce Max (which you’ll have to tune in to learn more about) is at the forefront of upper funnel innovation.