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Shoptalk Series - The Opportunity of Unification w/ Erin Lastra of Criteo
Season 7 · Episode 25

Shoptalk Series - The Opportunity of Unification w/ Erin Lastra of Criteo

The Commerce Collective Podcast · Flywheel Digital

March 22, 202417m 5s

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Show Notes

The Commerce Collective Podcast is back at Shoptalk for another year of live recordings! In this episode, we jump into how fragmentation is impacting the commerce media landscape with a special focus on implications for retailers. With the number of retail media networks on the rise and the desire for standardization and efficient measurement alongside it, this episode will touch on the importance of a more unified retail media approach.