Season 7 · Episode 34
Live from Cannes: The Future of Addressability with Amazon Ads' Brian Tomasette
The Commerce Collective Podcast · Flywheel Digital
June 20, 202417m 22s
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Show Notes
The Commerce Collective Podcast is back in Cannes and is excited to launch this episode featuring Brian Tomasette - Director of Product, DSP, Amazon Ads that covers the future of addressability. We break it down into three segments, creating relevancy in a cookiesless world, simplification of controls for transparency, and upper funnel solutions for an increasingly fragmented landscape.