Season 7 · Episode 4
eComm Masterclass: Albertsons Media Collective & Retail Media Standardization
The Commerce Collective Podcast · Flywheel Digital
October 12, 202328m 2s
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Show Notes
In this episode of Mastering Metail Sravanthi Muppidi, VP of Engineering at Albertsons Media Collective educates us on the process of building Albertsons Retail Media Network and the importance of standardization across retail media. Albertsons Media Collective launched a first of its kind, four-part standardization framework at Cannes 2023 which is broken down in depth in this episode and provides the industry with a call to action for standardization for the benefit of us all.