Season 7 · Episode 58
Dropping the Beat on the Nuances of Selling Musical Instruments Online
The Commerce Collective Podcast · Flywheel Digital
March 17, 202521m 38s
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Show Notes
In this episode Keith Legro, VP of Key Accounts at Fender covers what it takes to be successful online while selling musical instruments - a category where the feel and sound of the products is often critical. Tune in for lessons on who is shopping for instruments online vs. in-store and how Fender works to reach consumers at every stage of the purchasing journey.