Season 4 · Episode 23
Cannes Sessions - The Long & Short of Marketing Effectiveness
The Commerce Collective Podcast · Flywheel Digital
June 28, 202323m 29s
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Show Notes
Mastering Metail presents “Cannes Sessions,” recorded live from the Cannes Lions International Festival of Creativity. In this episode, Simon Peel, VP of Global Media at Haleon and Alex Brownsell, Head of Content at WARC discuss the foundations of marketing effectiveness - clarifying effectiveness vs. efficiency, brand vs. performance marketing, and the long vs. the short of it all.