Season 5 · Episode 5
APAC Masterclass Ep. 5: Challenger Brands
The Commerce Collective Podcast · Flywheel Digital
August 15, 202321m 31s
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Show Notes
Challenger brands spice up competition across western marketplaces, but what makes them successful and what are some of the common hurdles that Chinese challenger brands need to overcome? Robbie Zhang, Business Operations Director at 4kMiles teaches us about his work with Chinese brands selling in overseas markets, and how it’s not about replacing Enterprise brands, it’s about testing the opportunities that exist, similar to western brands entering the APAC marketplaces.