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Amazon Masterclass Ep. 3: Paid Search
Season 1 · Episode 3

Amazon Masterclass Ep. 3: Paid Search

The Commerce Collective Podcast · Flywheel Digital

July 14, 202233m 34s

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Show Notes

Ever wondered what is happening when you see that something is “Sponsored” on Amazon? In this episode we learn all about paid search with help from Kate Greubel, Associate Director, Media at Flywheel Digital. Kate walks us through the history of paid search, sponsored products, sponsored brands, sponsored brand videos, and sponsored display and leave us with her key takeaway for winning in search.