The Psychology Behind Branding and the Changing Soda Industry
May 4, 201549m 47s
Audio is streamed directly from the publisher (mgln.ai) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
When was the last time you enjoyed a sugary soft drink? If it's been a while, it may be because health movements have begun to turn consumers away from sodas.
But the sugar content in juices, iced teas, and energy drinks is also very high. It begs the question: why are some connoisseurs now trying to break only their soda habits, and what makes others remain dedicated to their favorite carbonated drink?
Support the show: http://www.wnpr.org/donate
See omnystudio.com/listener for privacy information.