Geek Is Chic: How Comic Con Became a Pop Culture Phenomenon
May 28, 201449m 28s
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Show Notes
People who attend Comic Con and Star Trek conventions -- or nerds in general -- used to be the butt of jokes, including a famous "Saturday Night Live" skit by William Shatner, where he tells "Trekkers" to get a life.
Now "fandom" is a huge industry. It generates more than $500 million by one estimate, and is growing in both revenue and attendance.
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