American Coffee History, Part Two
The Coffee, Health, and Science Podcast · Jordan River
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Show Notes
We're picking up right where we left off in coffee history, this time finishing our exploration of The United States of America's relationship with java! As our timeline exits the world wars and enters the 1950s and beyond, American coffee businesses begin to shape their strategies and business plans to flood the nation with hot joe. Advertisers begin their marketing campaigns wildy and haphazardly- but as the coffee consumer evolves, so does the industry itself. Eventually, coffee consumers develop into a highly educated drinker who knows not only where their coffee came from, but how it was produced as well.
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